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Cut through the noise and reach those elusive, ready-to-buy accounts – that’s the power of 6sense Revenue AI! See what our customers say about Revenue AI for Marketing on G2: https://okt.to/n60S3s

🏅 Go for the ABM gold! 🏅 Most of us have been watching the world’s best athletes beat their competition and reach peak performance. It takes a lot of rigorous training and strategic execution – which, if you think about it, is also true for account-based marketers. So, what would medal-worthy ABM approaches look like? 🥉 Bronze: Here we have our go-to-market contenders setting up the basics. They use intent data to spot the right openings (or accounts) and craft targeted campaigns to impress the judges (buyers). It’s all about getting those essentials in place. 🥈 Silver: Moving up a notch, these competitive revenue teams are now timing their moves perfectly. They use predictive intelligence to nail their timing (by knowing which moves will influence buyers the most, moment-by-moment). And, in a reversal with a double-twist, they’ve become judges as well as competitors. They use the 6QA metric to decide if an account is a 9 (very likely to buy), or a 3 (unlikely to buy soon, if at all). Focus makes a champion. 🥇 Gold: The champions of ABM. This is what peak performance looks like. They bring in AI and automation to handle everything from the get-go to the follow-ups, ensuring no lead is left behind. This frees up all-star sales reps to leap into strategic plays, focusing on those key interactions that close deals and bring home the gold! Where does your revenue team stand on the podium? Keep reading to see what gold-level ABM looks like: https://okt.to/mukAJX

Grab a mug and join our friends at Goldcast on August 14th for Coffee Corner, hosted by Kelly Cheng, Sarah McConnell, and our very own Ernest Owusu! Plus, hear from special guest Austin Sandmeyer 🔥🎁 for strategies to surprise and delight your customers. Here’s what they've got brewing: ☕ Revolutionize your approach to customer interactions ☕ Craft personalized experiences that drive results ☕ Identify and target your ideal audience ☕ Deliver impactful messaging ☕ Build lasting relationships Take a virtual coffee break and tune in for this conversation! Sign up today: https://okt.to/bv7oZu

By the time buyers contact you, they've pretty much already made up their minds. But don't lose hope! In today's new episode of The Science of B2B, Kerry Cunningham reveals what you can do to influence buying groups, become their top choice, and win more deals. Watch or listen here: https://okt.to/GgvnKJ Tune in to new episodes of The Science of B2B every other Thursday!

🗣️ TEAL LIGHT SPECIAL! Register for #6sBreakthrough24 now to get 50% off your tickets – today only! 

Get 50% off #6sBreakthrough24 tickets for you and your team during our one-day flash sale TODAY, Aug. 8! Register at https://okt.to/E9yMif and use this code to claim your discount: 080824Sale (valid until 11:59pm PT on Aug. 8) Join Breakthrough 2024 in Las Vegas on Oct. 7-10 as we bring together over 1,000 sales and marketing leaders across industries. Our one-of-a-kind user conference features 6sense deep dives, customer stories, actionable insights, plenty of networking, and lots of fun.

We don't usually have movie stars on the podcast, especially not stars of movies made by two-time Oscar-winning directors...but there's a first time for everything. This week's Revenue Makers guest is Tom Stein the star of ‘EVERYBODY'S BUSINESS’, a short documentary about the evolution of B2B marketing, that premiered at the Cannes Lions International Festival of Creativity in June. It's a fantastic movie, and we had a fantastic conversation covering topics like B2B creative, brand, demand and everything in between. Listen in at the 17 minute mark where Tom talks about the Brand to Demand framework Stein IAS developed with WARC and LinkedIn to drive meaningful growth and revenue. Tom explained that our industry often sees separate teams handling brand and demand, leading to misalignment and missed opportunities. By breaking down these silos and crafting a cohesive brand-to-demand experience, companies have seen up to a 200% increase in marketing-generated revenue. It's a clarion call for all marketing professionals to champion this unified approach, optimize our strategies, and watch our efforts translate into significant revenue growth.

Brand to Demand. I FEEL HEARD! And if you want to hear from a true leader here, look no further than Tom Stein. Tom runs an amazing B2B agency, helped establish the Cannes B2B Creative Lion, and is the star of a new documentary on B2B - directed by Academy Award Winner Ben Proudfoot. Saima Rashid and I welcomed Tom to 6sense Revenue Makers this week. We talked about the documentary, B2B Creative, Brand to Demand, and so much more. There is so much here that you'll want to listen from beginning to end. It's so GOOD! Check out the full episode in the comments.

People are the heart and soul of 6sense, and we appreciate our community members interested in joining our team. Recently, we’ve been made aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. Here’s what to look out for: ✅ All 6sense email communications will only come from email addresses with the @6sense.com domain. ✅ Our People team will never contact you initially via text message. ✅ We will never request payments for anything related to hiring. If you’re ever uncertain whether an official 6sense employee has contacted you about hiring, please reach out to jobs@6sense.com. We’re here for you! Learn more about our hiring processes and open opportunities: https://okt.to/dO6Ify

In the sometimes-spooky world of demand generation, AI-powered email assistants are like necromancers who breathe new life into dormant leads. 🧟 🧙 With tools like 6sense Conversational Email as your arcane ally, the graveyard of forgotten leads becomes fertile ground for opportunity, growth, and unprecedented success. If that got your attention, check out our latest blog to explore how AI can breathe new life into inactive and overlooked prospects: https://okt.to/TPgd4S