🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Highly curious marketers don't just settle for the information at hand, they aren't afraid to take risks. Our new guide with SurveyMonkey shares that by cultivating curiosity, marketers not only overcome many of the challenges they may face, but also discover new opportunities and insights that others might miss. #sponsored https://lnkd.in/ebtymvhi
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Sizzler Taps Randy Johnson to Coach Youth Baseball
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NEW: AI startup Profound, which helps brands influence their presence in AI search engines like SearchGPT and Perplexity, just secured $3.5M in seed funding. This comes as nearly 13M U.S. adults relied on gen AI as their main search tool last year. W/ James Cadwallader and Dylan Babbs For ADWEEK
Profound Raises $3.5M to Manage Brands' AI Search Presence
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Tennessee Titans quarterback Will Levis went viral on TikTok last year for putting mayonnaise in his coffee. It turned out to be a joke, but now the football star is taking his enthusiasm for the condiment further by helping Hellmann’s launch the first mayo-inspired fragrance. What do you think of the spot from agency Edelman? Read more here: https://adweek.it/3WYQqkC
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AI startup Profound—whose tech helps brands monitor and influence their presence in AI search engines like SearchGPT and Perplexity—announced a $3.5 million seed funding round today. “How visible and favorable [brands] are in these AI systems is about to become every brand’s hair-on-fire problem,” said co-founder and CEO James Cadwallader. “Our platform shows every company in the world how they show up in this new AI environment, which is where the next billion eyeballs are.” https://adweek.it/46IHJ10
Profound Raises $3.5M to Manage Brands' AI Search Presence
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Tennessee Titans quarterback Will Levis went viral on TikTok last year for putting mayonnaise in his coffee. It turned out to be a joke, but now the football star is taking his enthusiasm for the condiment further by helping Hellmann’s launch the first mayo-inspired fragrance. The Unilever brand debuted a fragrance called Will Levis No. 8 with a film from agency Edelman and Emmy Award-winning The Queen’s Gambit cinematographer Steven Meizler. https://adweek.it/3WYQqkC
Will Levis Helps Hellmann's Launch Mayo-Inspired Fragrance
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The disbanding of GARM has left a void for an authoritative voice on the widely acceptable standards for thorny brand-safety questions that will not easily be filled. Still, some elements can be improved on—like maintaining independence—as the industry finds the next iteration. https://adweek.it/3SNU7au
Ad Industry Grapples With Brand Safety Void Left by GARM
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