🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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"Every morning, when I step through the doors of our agency, I am greeted by a bowl of 130-odd railroad spikes, each with the name of an agency team member painted on it in our bright Buntin orange…names I hand paint myself whenever a new team member joins," said Jeffrey Buntin, Jr., CEO at Nashville agency BUNTIN. https://adweek.it/3WXgRXR
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Ashan Singh has been keeping a secret since the early days of 2024… and it’s finally time for the world to know. Nightline’s resident multi-platform reporter is now a full-fledged correspondent for ABC News’ venerable late night news program. https://adweek.it/4cn3G7h
How Ashan Singh Went From Nightline PA to Correspondent
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Smokey Bear is celebrating 80 years with some nostalgia, including this ad from 1965. 🐻🥳 To honor 80 years of Smokey Bear, the USDA Forest Service, the National Association of State Foresters, the campaign’s long-standing agency, FCB Global, and the Ad Council are inviting the public, and a few key influencers, to join Smokey’s birthday celebrations and be part of his wildfire prevention legacy. Read more here: https://adweek.it/3SLcfSq
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Happy 80th Birthday Smokey Bear!!! 🐻🥳 https://adweek.it/3SLcfSq
Smokey Bear Celebrates 80th Birthday With a Look Back
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Brands, like Google, Apple, and Levi's, promoting ads featuring AI, and tech capabilities at large, are not reading the room. I spoke with analysts to assess emotional impact and predict brand growth based on creativity of the most controversial AI ads. W/ Nicole (Denman) Greene, Jon Evans, Jane Ostler https://lnkd.in/enbzjJrZ ADWEEK
5 of the Biggest AI Ad Snafus So Far
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From tone-deaf messaging to unintentional bias, several high-profile AI ad snafus were lambasted and sparked conversations about the power of AI in people’s lives. We compiled the most controversial AI-adjacent ads, asking analysts to evaluate emotional resonance and predict brand growth based on ad creativity. Are there any that we missed? https://adweek.it/4fCQ4HE
5 of the Biggest AI Ad Snafus So Far
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On's nine-minute films blends interviews with competition footage to share Dominic Lokinyomo Lobalu's history and aspirations. https://adweek.it/46GLswf
On Chronicles a Refugee's Extraordinary Path to the Olympics
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JUST IN | Paramount reported declines in its top-line, TV, and film revenues in its second-quarter earnings call today, but it turned a profit in its streaming division for the first time. https://adweek.it/4dAlbBR
Paramount Revenues Dip Despite First-Time Streaming Profits
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Warner Bros. Discovery has wrapped its TV upfront talks, the company confirmed during its second-quarter earnings call on Wednesday. https://adweek.it/4dcAi4P
Warner Bros. Discovery Ends Upfront With Nearly 50% Growth
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