McCann Worldgroup

Cannes Lions International Festival of Creativity 2024 was an amazing week where we showed the power of #MWTogether. The week was full of incredible wins, the result of months of hard work and collaboration with our clients and across our network.   There were so many moments of immense pride. Our screening of “The Final Copy of Ilon Specht,” which we created in partnership with L'Oréal Paris, TRAVERSE32 – directed by the brilliant Ben Proudfoot of Breakwater Studios, that celebrates the extraordinary story of courage, creativity and conviction of the life of Ilon Specht the talent behind L’Oréal Paris’ iconic tagline, “Because I’m Worth It,” counts among those moments.   Thank you to everyone across our global network for you talent, drive, tenacity and creativity. Thank you to our clients. And thank you to Cannes Lions 2024 for inspiring our creative community every year with this remarkable event. #McCannWorldgroup #CannesLions2024 #TruthWellTold

We are excited to have 2 sessions in the running to be featured at SXSW 2025! Guided by fresh research from our Truth Central intelligence team, our sessions cover two timely topics affecting how brands interact with consumers today. From now until August 18, you have a chance to vote. Session 1: From True Crime to Tarot: How to Engage Gen Z’s Loyalty This session explores Gen Z’s fluid relationship with truth and how brands can engage with Gen Z and tap into their uniquely high brand loyalty compared to other generations. To vote, click here: https://lnkd.in/eYTz73TK Session 2: Now Every Brand Must Be an Escape Brand Discover how tapping into consumers' desire to prioritize personal well-being and enjoyment is a massive growth engine for brands. To vote, click here: https://lnkd.in/eZugqucD Session 3: Midlife: A Missed Opportunity for Monetization Fear of midlife is an anxious lie spun to make women feel irrelevant and scared for the future. As Leslie Price of Gloria writes: “Don’t call it a midlife crisis, call it a jumping off point.” But where are all the brands? To vote, click here: https://lnkd.in/eTcY_3Ve #McCannWorldgroup #TruthWellTold #SXSW2025

McCann Paris’s very own Farah El Feghali has been recognized as LIA - London International Awards' Creative LIAisons 2024 Mentee. In their own words, the program serves to “develop, educate, inspire and nurture emerging talent.” Well deserved, Farah! In thinking about what this win means to him, he says he is “Grateful for the opportunity to learn, grow and keep my creative muscle in shape. These milestones motivate me to continue improving and invest even more effort into elevating my craft further.” #McCannWorldgroup #TruthWellTold #LIA #LIAawards #CreativeLIAisons #CreativeCoaching #CreativeLIAisonsGlobalCoachingAcademy

We're thrilled that "ADLaM" for Microsoft by McCann New York and "Where to Settle" for Mastercard by McCANN Poland have been honored in Fast Company's Innovation by Design Awards for 2024! "ADLaM" was a winner in the Social Justice category, while "Where to Settle" won in the Finance category and was named one of 10 standout projects for Design of the Year. Thank you to Fast Company for recognized these important pieces of work and congratulations to our incredible teams and clients!   For the full list of winners, click here: https://lnkd.in/ePbEBrST   #McCannWorldgroup #TruthWellTold

Thank you Disability:IN for recognizing McCann Worldgroup as a top-scorer on the Disability Equality Index! This award further affirms our continued commitment to Conscious Inclusion as we strive to create the conditions where all employees from all backgrounds feel a sense of connection, belonging, and shared purpose. We uniquely believe this to be the unlock to radical creativity that  drives growth and positive change in the world.   Congratulations to our MW clients along with all companies featured on this year’s index. Learn more at: https://lnkd.in/e66Chtj   #MWConsciousInclusion #DisabilityInclusion

We are honored to announce that McCann Worldgroup has been named New York Festivals’s 2024 Network of the Year! We’d also like to congratulate our friends at Interpublic Group (IPG) who took home the Holding Company of the Year award. A huge thank you goes out to our colleagues and clients– we couldn’t have done this without you. Read more here: https://lnkd.in/ejuTUQbr #McCannWorldgroup #TruthWellTold

Last week, we celebrated the life and legacy of Ilon Specht, the radical creative genius behind L’Oréal Paris’ iconic tagline, "Because I'm Worth It." This groundbreaking idea, crafted in 1973 when Ilon was a young copywriter at McCann New York, not only revolutionized advertising in the beauty category but also became a powerful feminist statement. We paid tribute to Ilon by sharing a moving documentary by two-time Academy Award® winner Ben Proudfoot, “The Final Copy of Ilon Specht” and heard more of Ilon’s story from those who knew her best, including her children, Alison Case and Brady Case, as well as her family, friends and former colleagues. Thank you to The Paley Center for Media and She Runs It for participating in this very special event, and to Ilon’s family and everyone who joined us, took part in the discussion, and helped make this such a memorable night.

We are delighted to welcome Carter Chow back to McCann Worldgroup Greater China, returning as our new Chief Executive Officer.   Ghassan Harfouche, our President of McCann Worldgroup APMENA, said: “I am delighted that Carter is returning to us to take up the reins of our Greater China operations. Carter brings a unique blend of leadership, strategic vision, and a deep understanding of the Chinese market, with a proven track record of success. This makes him the ideal candidate to lead our operations in one of the most dynamic and important regions globally.”   Read more about Carter’s appointment here: https://lnkd.in/euZkb75A   #McCannWorldgroup #TruthWellTold

We hope everyone will join us in saying a huge congrats to our very own Singleton Beato, Global EVP, Chief Diversity, Equity, and Inclusion Officer – she has been named to Campaign US’s prestigious 40 Over 40 list! This award recognizes that she has “continued to push for equity to make the industry better in the face of considerable challenges.” We wholeheartedly agree. Thank you for the impact you have made on all of us, Singleton.   Read the full story here: https://lnkd.in/ebdMj48k   #McCannWorldgroup #TruthWellTold

Association of National Advertisers (ANA) Magazine tells the full story on how, in collaboration with our client Grupo Bimbo, we leveraged AI to produce 42,000 unique posters for over 8,000 Mexican street chefs, helping them compete successfully against the fast-food behemoths that were, well, eating their lunch during the Covid-19 pandemic.    "The Greatest Guide," a platform featuring a digital map and print guide created by Grupo Bakeries using generative AI, blends Mexico's history of sign painting and street food. The guide includes more than 8,400 independent street food vendors in Mexico that use Grupo Bimbo buns to create inventive hamburgers and hot dogs.   Producing the guide has paid off nicely for Grupo Bimbo, generating a 23 percent boost in sales in 2023 among participating locations — compared to a 10 percent goal for sales.   Read the full article here: https://lnkd.in/eGqkCysE   #McCannWorldgroup #TruthWellTold