Red Antler

When Cylinder (formerly Vivante Health) came to us to rebrand their B2C2B digestive health care platform, we set out to build a brand that would prove to people—and their employers—that gut health is crucial to overall health. Far more than just a buzzy social trend, gut health plays an unexpectedly crucial role in mental health, heart health, and more, and gut issues affect more than 40% of the workforce. This awareness was mirrored in the platform’s holistic approach to treating the total spectrum of GI issues and symptoms: - Naming: The brand name, Cylinder, speaks to the centrality of gut health and the platform’s 360 degree approach to care - Visual System: The visual system dimensionalizes dynamic layers of interconnected care - Interface: The brand world balances platform UI with the humanity and expertise of the dedicated care teams The digital experience works hard to make an undeniable case to corporate benefits decision makers: your people need gut health care. Their overall health depends on it.

Joy to the world! In an age where unsolicited parenting advice abounds, Joy Parenting Club offers comprehensive access to the credentialed experts who have seen it all - 24/7, because this job doesn't always sleep. Congratulations to our friends on their recent funding. Here's to embracing Joy amidst the mess!

We're fresh off attending Config 2024, where Figma unveiled a laundry list of game-changing updates. With our designers knee-deep in the platform every day, we asked the Red Antler team about the features they're most excited to see roll out (you may notice a theme 🤖). - Slides Integration: FINALLY! Figma Slides promises to transform how we present designs to clients. With advanced co-creation features and seamless integration with existing presentation tools, it's set to elevate our storytelling capabilities and take away the hassle of converting assets 🧑🏫 - AI Enhancements: Embracing visual search and automatic layer renaming will revolutionize our workflow, allowing us to speed up project timelines and enhance collaboration. These tools (currently in free beta!) promise to streamline mundane tasks and let us focus on being creative 🤖 - UI3 Redesign: The redesigned Figma editor brings a more intuitive and adaptable interface, optimizing our workspace for creativity. The beta version promises ergonomic improvements that simplify navigation and enhance our design process 🎛️ - Generative Design Mockups: Rapidly generating design variations with generative design mockups will empower us to explore many different creative solutions efficiently. This toolset is poised to accelerate our concept validation phase and deliver innovative designs 🎨 - Replace Text Content: The new "Replace Text Content" feature is a game-changer for our designers, allowing quick updates to text across multiple designs. This enhances our ability to iterate rapidly and maintain consistency across projects, saving valuable time and effort 💪 What’s in your top 5?

Our very own Emily Heyward is officially a Campaign US 40 Over 40, but she's always been number one in our hearts ❤️❤️❤️

Ahead of a major retail expansion that would introduce the Southern brand to a wider, national audience, RTIC Outdoors took the opportunity to evolve. As their creative partner, our goal was to elevate the already recognizable brand in a competitive category—without leaving behind the heart and soul of their Southern roots. We devised a subtle and impactful refresh of the iconic RTIC logo, and reimagined the brand’s website, packaging, typography, and even some custom illustrations. Inspired by the RTIC community’s good sense and good times, the system is copy-forward, clever, conversational, and fun. It celebrates Real Life Stuff (and none of that “just for the picture” stuff). It’s paired with lifestyle photography that captures the incredible ways customers put RTIC's reliable quality to work. And it’s all supported by a bold and tonal color palette pulled straight from RTIC products. Southern Antlerists hailing from Alabama, Georgia, Florida, South Carolina, and Tennessee came together across the project team on this one, proud to help introduce this brand to a new audience.

Last night, VMG Technology and Red Antler co-hosted an invite-only dinner to kick-off The Lead Summit in style. We were honored to welcome senior marketers, insights specialists, founders, and CEOs from renowned brands such as UGG, Shake Shack, ResortPass, Little Words Project, among others. We're energized by the collective wisdom and creativity shared last night and look forward to the exciting discussions and collaborations that lie ahead! #technologyinvesting #commerceinfrastructure #venturecapital

The process of getting divorced has long been overdue for an evolution, and we were proud to work with Divorce.com to offer a healthier path through one of life’s most difficult events. From research and strategy to brand and digital, we created a system that balances the ease and simplicity of an online platform with the gravitas and professionalism that couples are looking for when making such a significant decision. We wanted everything about the brand and website to meet customers where they are, with design and copy that respectfully acknowledged the difficulty of this moment (rather than promising a quick-and-easy fix, like other online divorce sites), and a homepage that offers an abundance of information to answer the questions we knew they had. An animated line unifies the system by depicting the many ways that Divorce.com offers a smoother path forward, accompanied by a bold tone of voice that’s not afraid to take a stance on why couples today deserve better. The result: a healthier future for divorce, for the good of all families.

🚨 Required Listening 🚨 Our Head of Marketing, Maggie Sause, joined Meredith Farley on the Content People podcast to talk about brand as the ultimate through line, codifying authenticity, and yes, method acting. Tune in to get inspired: https://lnkd.in/dFAqNw9c

When it comes to raising kids, everyone knows it takes a village. Product recommendations, real-time parental advice, vetted online registries - now all in one place. Congratulations to our friends at Auggie for creating a dedicated community for parents with their brand new app, available for download now! https://lnkd.in/eKtSs5GQ

Unsure if investing in your Brand is the right move? We think so, but you don't have take our word for it. Thank you to the incredible Joe Spector for shedding light on the power of being intentional from the jump. Let's go Dutch!