🎧 Don't Miss Out! 🎧 Team One’s Chief Strategy Officer, Mark Miller, sat down with Rupert Maconick from Saville Productions to dive deep into the minds of affluent consumers and aspirational brands. They chat about what it takes to build a brand that stands the test of time in a world obsessed with short-term wins. Catch the full convo on the podcast below - or find it on Spotify, Apple, or wherever you get your podcasts! 🚀🌟 https://lnkd.in/g4gfBF7p
Team One
Advertising Services
Los Angeles, CA 37,862 followers
We construct brands of elevated aspiration and worth by attracting affluent consumers like never before.
About us
Team One was founded with one philosophical focus: to construct brands of elevated aspiration and worth by attracting affluent consumers like never before. We help our clients become irresistible and irreplaceable, turning 180 degrees away from commodification to bolster pricing power. Team One has six North American offices, including its Los Angeles headquarters, Atlanta, Boise, Chicago, Dallas, and New York. The chosen marketing partner of many of the world’s high-worth brands, agency clients include: Lexus, Lexus Dealer Association, Marriott International Luxury Brands (The Ritz-Carlton Hotel Company, W Hotels, St. Regis Hotels and Resorts), Cathay Pacific Airways, Ste. Michelle Wine Estates, Wisk Aero, Sparklight, Hewlett-Packard Enterprises, HP Inc, The RealReal, Vail Resorts, KB Home, and Make-a-Wish. Team One has unique knowledge of affluent consumers across the globe. Our expertise has been deepened through our multi-year Global Affluent TribeTM study of which has revealed the key common behavioral traits that unite this elusive target consumer segment regardless of culture or location. Our specialist Legacy Lab division helps brand leaders navigate the challenges of crafting a modern brand legacy. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future. Agency capabilities include website development, CRM, brand and business strategy, data science and analytics, media planning, media buying, performance media, experiential/lifestyle marketing, public relations, influencer programs, social media, design, customer research, and full-service multimedia video production. Visit TeamOne-USA.com.
- Website
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http://www.teamone-usa.com
External link for Team One
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, CA
- Type
- Public Company
- Founded
- 1987
- Specialties
- Advertising, Brand Consultancy, Strategic Planning, Media Planning & Buying, Relationship (Direct) Marketing, Event Marketing/Promotions, Interactive/Digital Services, Public Relations, Marketing, Design, Social Media, and Digital
Locations
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Primary
13031 W Jefferson Blvd
Space 800
Los Angeles, CA 90094, US
Employees at Team One
Updates
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We’ve revolutionized what it means to be a brand builder, and we need your votes to bring our findings to the big stage at #sxsw! In the words of our Chief Strategy Officer, Mark Miller, “The average tenure of an S&P 500 company in the 1970s was nearly 30 years. In the 2020s, it is shrinking to around 15 years. In a short-term world, how can brands survive for the long-term? Inspired by lessons from leaders in the docuseries Legacy in the Making, Brendan Vaughan—Editor in Chief of Fast Company—and I present a counterintuitive thesis: long-term thinking is the best short-term strategy.” Get more details on our PanelPicker, and vote us through to #sxsw, at the link below. Voting closes 8/18! https://lnkd.in/gyRZjzxb
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Meet Zach Baze: equal parts relentlessly ambitious, Colorado-grounded, and geek-smart. Our newest leadership member at Team One deserves all the celebration emojis. 📣🎉🎊🎈🥂🪩 Zach joins us as Executive Director of Data and Effectiveness where he’ll lead and unify the agency’s robust analytics and data science practices, helping our clients and our teams achieve their most aspirational #goals. What makes us break out all the emojis? Per Julie Michael, “Zach’s background in journalism, mixed with his love of data, makes him a special kind of leader. He’s able to transform complex information into fun and easy-to-digest data.” We’re thrilled that this unicorn decided to join our team. Welcome aboard, Zach! #teamone #lifeatT1 https://lnkd.in/gWMhNb4b
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Team One reposted this
Announcing the 2024 list of Legacy Makers Radar brands: Aimé Leon Dore, The Citizenry, Reformation, Owala (by Trove Brands), The Ordinary (by DECIEM | THE ABNORMAL BEAUTY COMPANY), Depop, Califia Farms, MrBeast, OLIPOP (OLIPOP PBC) and Rivian. 10 “rising star” brands—under 25 years old—that consumers ranked as well-positioned to make a long-term impact. “[These brands] represent the vanguard of a new era in brand building. An era where product innovation and long-term impact are inextricably linked.” See the Radar list, and The Legacy Makers 100, here: tinyurl.com/33yn95yd #legacymakersradar #legacyinthemkaing Thanks for ongoing research contributions and support: Team One, The Legacy Lab, McGraw Hill, Julie Michael, Chris Graves, Michael Webb, Chandler Mount, Adrian Barrow, Ganesh Relekar, Joey Cuevas, Grace Gabaldon, Fiona McManus, Lucas Conley, Chris D'Rozario, Douglas Harrison, Sharon Kondo, Shannon Franqui, Justice Allen, Sarissa Thrower, Emma Detrick, Rosabel Murai, Adrienne Ford, Tera Morris, Calli Clay, Jonelle C., Eleanor Pike, Rosie Churchill, Donya Dickerson, Cheryl Segura, Christine Benavides, Thomas Kolster, Kathleen Gitachu, Brian Sheehan, Bill Cron, Andrew LeVasseur, Clay Craig, Anita Pansari, Aric Rindfleisch, Parthiv Patel and many more.
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How does creative excellence look when applied to luxury brands? At D&AD Festival 2024, the inaugural Luxury jury had some thoughts on the subject, as they took a deep dive into what they saw in the D&AD Awards 2024 jury room. As Boyoung Lee and Chris Graves explain, they were especially interested to see the ways in which luxury brands retained person-to-person connections in the digital space and translated their ways of working onto new platforms. Host: Ravi Amaratunga Hitchcock: Co-Founder, Soursop Panellists: Boyoung Lee: Chief Brand Officer and EVP, Shinsegae Roshnee Desai: Founder and Creative Director, LOCAL (wedesignlocal.com) Chris Graves: CCO, Team One Michael Grieve: Chief Brand Officer, Jumeirah Head over to the D&AD YouTube channel to see the full talk, and get an inside look at the entries that turned heads in the jury room. Watch it here: https://bit.ly/4fArKGH #dandad24 #luxury #luxurydesign #luxurybrands #creativeinsights #digitalspaces #creativeexcellence
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“Happy #NationalInternDay from the Team One family to our superstar interns and to interns across the U.S.! 🎉 We can't believe the summer is already more than half over, and we feel incredibly fortunate to have this crew with us just a little longer. Every one of us is inspired by your talents, passions, and curiosities, and thank you for your invaluable support. We can't wait to watch your careers flourish! #internsrule #lifeatteam1 Blanca Diaz Anna Lea Hankins Sophia Zamora Forrest Mondlane Jr. Deandre Parson Kasianay J. Asia Roscoe Tanyah Chambers Andrea Orozco Isabel M. Erica Hernandez Mikee Eusebio
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We celebrate fans! 🎾 And we celebrate partnerships that create ambitious, joyful work like this. Thank you Lili Tomovich and every individual who makes up our united Barclays Bank US and Team One band. We are overjoyed to celebrate fans with you. 🎉
Game. Set. Match. 🎾
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Every vacation needs a playlist and all the better if eight-time Grammy winner Anderson .Paak curates it.
Anderson .Paak Hits the Road for Lexus and Amazon Music
adweek.com
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Team One reposted this
Team One presents the 2024 Legacy Makers 100 list! Celebrating brands that are shaping a better future and improving their products today. Among the featured: NASA - National Aeronautics and Space Administration, Duolingo, Alo Yoga, Glossier, Inc. and more. 🌟👏 #LegacyMakers100 #Innovation #SustainableFuture #TeamOne
Alo Yoga, Duolingo, Glossier and others land on Team One's 2024 Legacy Makers 100 List - Roastbrief US
https://roastbrief.us
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Announced at The Wall Street Journal Journal House, The 2024 Legacy Maker 100 is here 🚀 What does this list reveal? Mark Miller, Team One’s Chief Strategy Officer and founder of The Legacy Lab, says “The top-rated brands were those that consumers perceived as keeping their promises and making a real, measurable difference in their lives. Our research indicates that people are losing faith in marketers who make vague promises about a better world, and who fail to deliver on those promises through more thoughtful innovations." Settle in with a cup of coffee and check out which of your favorite brands made this year's list. Any surprises? Let us know. #lmi #legacylab #teamone #lifeatT1 https://lnkd.in/g-a63bFs
Team One's Legacy Lab Unveils The 2024 Legacy Makers 100 and The Legacy Makers Radar Lists
markets.businessinsider.com