Video is Still King. As we navigate the latter half of 2024, the digital marketing landscape continues to be shaped by rapid technological advancements and evolving consumer preferences. Among the most significant trends is the increasing use of short-form video and livestreaming by brands seeking to capture the attention of their target audiences. These dynamic formats have proven to be powerful tools for engaging and interacting with consumers, providing brands with new opportunities to tell their stories and connect with audiences in authentic and meaningful ways. This article explores the key factors driving the rise of short-form video and livestreaming, examines platform-specific strategies, and offers insights into future trends in this ever-evolving domain. https://lnkd.in/eCsmtXeF
We Are Volume
Advertising Services
New York, NY 560 followers
Enabling Digital for the Creative Industry
About us
WAV is one of the Fastest Growing Digital Production Agencies in North America and the Tri-State Area with its headquarters in New York. WAV is an Digital Design & Production agency delivering superior quality creative, digital development, consulting, and staffing solutions to our Brand, Creative & Media Agency client partners. WAV services are uniquely positioned to support clients in achieving profound efficiencies and relentlessly delivering results.
- Website
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https://wearevolume.com/
External link for We Are Volume
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Partnership
- Founded
- 2019
- Specialties
- Website Development, Display Advertising, Email Production, User Experience, Design, Programmatic, CRM, Digital Strategy, Mobile Development, Social Advertising, SEO, and SEM
Locations
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Primary
175 Varick St
New York, NY 10014, US
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Boston, MA, US
Employees at We Are Volume
Updates
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If you’ve spent any time watching the Olympics on NBC or Peacock over the past two weeks, you’ve almost certainly seen them: schmaltzy advertisements for the world’s biggest corporations’ new AI tools. From Google’s Gemini to Microsoft’s Copilot and Meta AI, artificial intelligence is inescapable at the Summer Games, ostensibly an event about showcasing the best of human ability. https://lnkd.in/eeUaQa2u
Those Olympics AI ads feel bad for a reason
vox.com
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The DSP rivalry is heating up among Google, Amazon and The Trade Desk, as the three companies compete aggressively for advertisers while the future of programmatic advertising is at stake. https://lnkd.in/eMDKhhS7
Inside Google, Amazon and The Trade Desk’s DSP battle
adage.com
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I WAS ENTERING the miseries of seventh grade in the fall of 1980 when a friend dragged me into a dimly lit second-floor room. The school had recently installed a newfangled Commodore PET computer, a squat and angular box that glowed in the corner. “You gotta try this,” he told me, and handed over a piece of paper on which he’d handwritten a program. I plunked it out on the PET’s chunky mechanical keyboard. https://lnkd.in/geXeYUHx
Back to BASIC—the Most Consequential Programming Language in the History of Computing
wired.com
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Maybe, just maybe this shouldn't be up to google to decide. https://lnkd.in/eRFtJMez
How Google’s cookie test unraveled—and where advertisers go from here
adage.com
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OpenAI Is Launching Search Engine, Taking Direct Aim at Google Built with input from publishers, SearchGPT will summarize real-time information on websites https://lnkd.in/g8RsxNDg
OpenAI Is Launching Search Engine, Taking Direct Aim at Google
wsj.com
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Here we go again..... GOOGLE TO KEEP COOKIES—WHAT THE MAJOR REVERSAL MEANS FOR ADVERTISERS Tech giant says it will make the trackers optional in Chrome as it adjusts to pressure over its Privacy Sandbox push... https://lnkd.in/ejYj8HGf
Google to keep cookies—what the major reversal means for advertisers
adage.com
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The Olympics is expected to be one of the biggest broadcast events of the summer. But for many younger viewers, they might spend more time watching the competition and the content that surrounds it on social platforms like TikTok than on the TV screen. That means that the organizing committee itself, as well as the advertisers looking to target audiences interested in the games, are preparing for an Olympic-sized presence on social media to accompany the competition on NBC. In other words, expect Olympics-related ads, content, and shoulder programming to descend on just about every screen ahead of the Opening Ceremony. https://lnkd.in/dCtgh9N4
For Olympic activations, brands are turning to platforms beyond broadcast
marketingbrew.com
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A global technology outage caused by a faulty software update grounded flights, knocked media outlets offline, and disrupted hospitals, small businesses and government offices on Friday, highlighting the fragility of a digitized world dependent on just a handful of providers. At the heart of the massive disruption is CrowdStrike, a cybersecurity firm that provides software to thousands of companies worldwide. https://lnkd.in/gK9N9mtp
Highlights from the global tech outage: Airlines, businesses and border crossings hit by global tech disruption
apnews.com