Is UGC still reigning supreme in 2024? 🤔 Spoiler Alert: It's not just alive; it's thriving! We're thrilled to have contributed our insights to Videowise | eCommerce Video Platform's latest ebook, alongside other industry leaders. Whether you're a seasoned brand or just venturing into eCommerce, there's something for everyone. Delve into the latest social media revolutions and AR/VR enhancements. 🚀 Ready to unleash the power of UGC and elevate your brand? Download now for FREE and be part of the UGC renaissance! 👉 https://bit.ly/43w2Thl Thanks to all Partners and Contributors: Andrew Broadman from Soar With Us, Danil Saliukov, Fiona Robertson from Twirl, Daniela R. and Allie Mistakidis from Triple Whale, Georgia I., Daniel Cartland, Monika Ratniece, Sam Wright, Thomas Gleeson, Jameela G., Rémi Drogoul, Tomasz Sadowski, Karel Cardinaels, Rhiannon M., Madeleine Gale, Nathan Lomax, Leonardo Garcia Curtis, Lisa Ngoy, Joe E., Katerina Simic, Mark Lawrence Stein, AJ Saunders, Colin Dougherty, Zohaib Rattu, Melissa Weir, Bonnie J. Pecevich, Derric Haynie, Anja Glušica from Shop Circle, Marc-Olivier Meunier, Martti Heikkilä, Aleksandra Novaković, Dan Kleinman, Andriy Boychuk, Matt Wis from Emailtize, Jessica Grossman, M.A., John Nelson, Jordan H, Chloë Thomas, Will Laurenson, Jay Myers from Bold Commerce, Marc Uitterhoeve from Dexter Agency, Rhian Wadsworth from LoyaltyLion, George Kapernaros from YOCTO, Sakshi Jain from Loop Solutions, Shannon O'Boyle from Smartrr, Mollie Woolnough-Rai from Penny Black, Zachary Murray from Forplay, Insense | TikTok & Meta Partner, NOVOS, Blink SEO, StoreHero, Fera, Opinew, Radikal, Shopify Plus Partner, Zyber - Shopify Plus Agency, blubolt, Quickfire Digital - Shopify Plus Agency, Pacer - CRO & CX Shopify Agency, Recart, Leaf, Audacious Commerce – Ecommerce Growth Agency, LiveRecover, Social Snowball ☃️, Refersion by Pantastic, Shook Digital, Pipe17, Bambassadors, Flowium, InSocial, Head West Guide, eCommerce Tech, Customers Who Click. #Videowise #ShoppableUGC #UGCConverts #Successstrategies #YOCTO
About us
YOCTO is a boutique CRM agency that focuses on LTV growth for health & wellness brands. Clients include the likes of Kilo.health, ColonBroom, Miracare, Pandia Health, Moérie Beauty, Myoovi, and dozens of other star brands active in the US & EU markets.
- Website
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https://yocto.agency/
External link for YOCTO
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Type
- Privately Held
- Founded
- 2022
- Specialties
- CRM marketing, customer retention, email marketing, and SMS marketing
Employees at YOCTO
Updates
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The key differentiator between winners and non-winners is simple: 🚀 Innovation. Check out our latest article to learn how iconic brands like Nike and Burger King stand out with innovative strategies that outshine their competition... And why you need to be doing the same. #innovate #email #marketing
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🚨 Upcoming YOCTO live webinar: The Last List Growth Training You'll Ever Need Join us on the 28th of this month as George Kapernaros shares invaluable training about list growth that you won't find anywhere else. Book your spot below 👇
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Discover how we boosted Mira's CRM program by 252% in just 6 months with Klaviyo email and SMS! 😁 #HealthTech #SuccessStory #Innovation #RevenueBoost #Mira #FemTech #Klaviyo
1,300% revenue growth?! 🤯 The CRM experts at YOCTO partnered with Klaviyo to reshape Mira's CRM programme, bidding farewell to Attentive and helping propel them to become one of America’s fastest-growing private companies. Discover how tailored segmentation, unified customer profiles, and the power of Klaviyo transformed the way Mira builds digital relationships: https://lnkd.in/dJ33Cv4C
Healthtech innovator increases email and SMS revenue by 252% in 6 months
klaviyo.com
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👋 Today, we're turning the spotlight onto none other than Max Riabchynskyi, our rockstar Senior Marketing Strategist! Beyond the hustle of pixels and campaigns, Max is a true adventurer at heart. Whether he's conquering marathons, shredding down snowy slopes, or masterfully grilling up a storm at a classic BBQ – Max knows how to bring the thrill to every aspect of life! But his real passion? Navigating email marketing with finesse. Let's get to know him a lil' better: Q: When did you start your journey in marketing? A: “My journey began in 2014, not as an email marketer initially, but in sales for an email marketing software provider. In this role, I assisted clients in setting up their accounts, part of my work that I believe played a pivotal role in my transformation into an email specialist.” Curious for more? Dive into Max's full journey here: https://lnkd.in/dHFGJ-FX #EmailMarketing #SuccessJourney #CareerGrowth #YOCTO #MeetTheTeam
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Thinking of working with us? 🚀 Buckle up for a transformative experience! Our unique Strategy Development Process is meticulously crafted to execute YOUR marketing objectives like never before. Take the plunge into excellence in our new blog post! #EmailMarketing #AgencySelection #ProTips #EmailMarketingTips #Blog #BlogPost #EmailMarketing #DigitalMarketing #ECommerceMarketing #ECommerceTips #StrategyDevelopment #Strategy
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New blog post! 📢 “The Truth About Klaviyo’s Attribution Window” is now LIVE. Check it out here: 🌐 👉🏽 https://lnkd.in/etWE7V3e 🚀 #Klaviyo #YOCTOInsights #EmailMarketing #AgencySelection #ProTips #EmailMarketingTips #Blog #BlogPost #DigitalMarketing #WorkWithUs #ECommerceMarketing #ECommerceTips #Attribution #ESP
Many folks say Klaviyo's attribution is messed up. It's not. It's one of the most transparent, flexible, and fair systems among ESPs. You can filter Apply Privacy opens out, switch to click tracking, and shorten (or expand) the window from 1 day all the way to 30 (though, as you'll see next, there's a reason why it's 5 days by default). If you go multi-channel, you get cooperative attribution between the channels, which is MILES ahead of what you'd see, say, in an SMS-only platform. None of these options are "standard" for other ESPs. Many don't even tell you how they attribute sales unless you ask. Don't believe me? Google it, see what you find. The number of attribution models that capture ALL interactions (let alone assign the correct value to each of them) is exactly 0. Whether it's last touch, first touch, position-based, or G4's black box, each has flaws, each is nothing more than a different interpretation of your numbers. Memory recall drops by 50% 24 hours after seeing an ad but remains at 50% for the next 5 days before dropping further, hence the 5-day window, it's not accidental or random, the logic is, for as long as they remember, the marketing asset CAN contribute to the sale, even if they do not buy from it immediately. There's no perfect tracking. Stop thinking in terms of 'creating revenue' and start thinking in terms of 'contributing to generating revenue.' That's a slightly less attractive narrative than "we generate 50% of revenue via email" but it's the truth, and we, marketers, must stop promising it, and you, the brands, must stop asking for it. So what's a brand left to do? Writing an article on this right now, whether you track revenue in-platform or off-platform, and will publish it on YOCTO's blog next Monday.
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🚀 Exciting News! 🚀 Our latest blog post is live! We're demystifying the client onboarding journey, providing you with a clear roadmap for what to expect when partnering with us. Our process is laser-focused on YOU, and our dedicated team is here to guide you through every step. AKA getting lost is not an option – which means you can set your expectations right from the start. Check it out now - Client Onboarding Process at YOCTO: Here’s What to Expect - https://lnkd.in/dhdB54yt 🌐🔗 #ClientOnboarding #YOCTOInsights #ClearPathToSuccess #EmailMarketing #AgencySelection #ProTips #EmailMarketingTips #Blog #BlogPost #EmailMarketing #DigitalMarketing #ECommerceMarketing #ECommerceTips
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📩 Meet Bobi Joncheski, our Email Marketing Maestro! 🚀 Bobi, YOCTO's Email Marketing Manager, kicked off his marketing journey by working with a seasonal brand and has since evolved into managing larger brands. 🌟📈 Let's get to know his journey a bit better: 🌟 When did you start your journey in marketing? "I started my journey with a smaller seasonal brand that was focused on selling Christmas products. While I had some prior experience, managing a client directly brought a fresh set of challenges and a whole lot of learning along the way." 🌟 Can you share how this journey has evolved over time? "A few months after starting with my first client I switched to working with two new bigger brands, which had higher growth expectations, and it was a completely new challenge for me. This was a period when I grew a lot, as I had to adapt and learn new things fast in order to keep up, but it was also very fulfilling. Since then I have been involved in various other projects and clients and learned valuable experience from each." 🌟 What part of your role has been the most enjoyable and fulfilling? "The most enjoyable and fulfilling part of my role is the satisfaction of seeing my clients' businesses grow due to my efforts. Also working with a bunch of very talented and hard-working people with unique personalities at YOCTO has also been a pleasure." 🌟 Are there any memorable projects or campaigns that you're particularly proud of? "There have been many great moments that we've shared with the team, if I had to choose one, it would be the time we helped increase a supplement brand's revenue by 364% in the first 4 months of working together." 🌟 What's been your most significant professional or personal growth achievement since joining YOCTO? "Working closely with George Kapernaros, has been an absolute pleasure. Being involved in the company since the very beginning we went through a lot of ups and downs which helped me make immense professional but also personal progress. Being surrounded by such professionals makes you develop great work qualities such as relentlessness, work ethic, responsibility, and teamwork." 🌟 Any words of advice for those looking to enter the field of email marketing? "My only advice would be to go at it with 150%. If you’re really passionate about it and want to get good at it, you will eventually get your chance and find your place in the email marketing space, one way or another." When Bobi isn't working, you'll find him deeply engrossed in sports. He's quite the competitor and loves the thrill of winning (and yes, he's not shy to toss in some playful trash talk for good measure! 😄). Whether it's a game of football, chess, table tennis, carts, bowling, or anything else, he's all in. But hey, losing? That's a tough one, especially when the trash talk doesn't quite hit the mark! 🏈🏓🎳🤝 #EmailMarketing #SuccessJourney #CareerGrowth #YOCTO #MeetTheTeam
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🚀 NEW BLOG POST ALERT 🚀 Check out our latest post: 🔥 10 Must-Ask Questions Before Choosing An Email Marketing Agency 🔥 We've broken down the secrets to help you make informed decisions when selecting your next marketing agency. The right agency will help you supercharge your business growth and maximize your email marketing success! 💡💼📈 The wrong one, well we all know how that goes... 😬 So, if you'd like to avoid any pitfalls, catch the full blog here: https://lnkd.in/diMGSpyn 🙌🏽 #EmailMarketing #AgencySelection #ProTips #EmailMarketingTips #Blog #BlogPost #EmailMarketing #DigitalMarketing #ECommerceMarketing #ECommerceTips
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