Manager, Digital Marketing & Media
Manager, Digital Marketing & Media
Christian Dior Couture
New York, United States
See who Christian Dior Couture has hired for this role
Position
JOB TITLE: Manager, Digital Marketing & Media
REPORTS TO: Senior Director, Digital Marketing & Media
Job Purpose
The Manager, Digital Marketing & Media will be responsible for day-to-day media operations including media plan development, implementation, trafficking, and performance analysis of both online and offline campaigns; Social, Display, Online Video, Search, Print, and Out-of-Home advertising. Reporting to the Senior Director of Digital Marketing & Media, this position will play a key role in Christian Dior Couture’s paid media strategy in the Americas; supporting the Men’s, Baby, and Maison categories across both retail and e-commerce within the US, Canada, Mexico, and Brazil.
Seated within the Communications Department, the Media Team works cross-functionally with e-Commerce, Merchandising, Public Relations, Digital Communications, CRM, VM, and Finance to align and present the brand image of Christian Dior Couture through effective and impactful 360-paid media strategies.
Job responsibilities
The ideal candidate will have an interest in all media channels with strong digital media experience and an understanding of the luxury industry. They should possess advanced analytical and communication skills; and thrive in a fast-paced environment working with both local and global teams, as well as external agency and media partners.
Tasks And Responsibilities
Skills And Competencies
Requirements
Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.
JOB TITLE: Manager, Digital Marketing & Media
REPORTS TO: Senior Director, Digital Marketing & Media
Job Purpose
The Manager, Digital Marketing & Media will be responsible for day-to-day media operations including media plan development, implementation, trafficking, and performance analysis of both online and offline campaigns; Social, Display, Online Video, Search, Print, and Out-of-Home advertising. Reporting to the Senior Director of Digital Marketing & Media, this position will play a key role in Christian Dior Couture’s paid media strategy in the Americas; supporting the Men’s, Baby, and Maison categories across both retail and e-commerce within the US, Canada, Mexico, and Brazil.
Seated within the Communications Department, the Media Team works cross-functionally with e-Commerce, Merchandising, Public Relations, Digital Communications, CRM, VM, and Finance to align and present the brand image of Christian Dior Couture through effective and impactful 360-paid media strategies.
Job responsibilities
The ideal candidate will have an interest in all media channels with strong digital media experience and an understanding of the luxury industry. They should possess advanced analytical and communication skills; and thrive in a fast-paced environment working with both local and global teams, as well as external agency and media partners.
Tasks And Responsibilities
- Brief, plan, complete, and report on brand marketing and media campaigns in collaboration with media agencies in the US, Canada, Mexico, and Brazil
- Lead category budget, campaign calendar, and flowchart
- Liaise with Paris headquarters teams for global guidelines, media plan alignment, and campaign asset orchestration
- Lead campaign trafficking processes to ensure on-time delivery of all print, outdoor and digital advertising assets to agencies and media partners
- Monitor key critical metrics for ongoing digital campaign performance and optimization across Social, Display, and Search
- Lead campaign wrap reports and consolidation of takeaways across in-platform reporting, GA4 and agency-supplied data
- Develop presentations for internal and external meetings on campaign planning, performance, budgets, etc.
- Communicate with media partners, social platforms, and LVMH Media team to maintain relationships and stay up to date with emerging trends/ opportunities in both the media and luxury industry for strategic decision making
Skills And Competencies
- Excellent verbal and written communication
- Ability to work independently and collaboratively with internal and external partners
- Organization, strong communication, diligence, and delegation skills
- Prior budget management and invoice processing tool experience (Coupa, MediaYours)
- Ability to function in a fast-paced environment and react to changes of business demands
- Understanding of the media landscape and strategic differences between key social platforms
- Experience in full-funnel digital media trafficking, deployment, optimization, and analytics (across awareness, traffic and conversion objectives)
- Analytical approach with ability to synthesize large sets of campaign data and draw actionable insights
- Proficient in standard industry reporting tools and ad-serving technologies (Facebook Business Manager, Google Analytics, etc.)
Requirements
- Bachelor’s Degree Required
- At least 5 years experience in paid media, preferably at an agency or luxury brand
- Excellent organizational skills with the ability to lead multiple projects simultaneously
- Pro-active with strong attention to detail
- Highly motivated, hardworking, and eager to learn
- Strong proficiency in Microsoft Office Suite; Excel and PowerPoint required
- Fluent in English
Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Retail Luxury Goods and Jewelry
Referrals increase your chances of interviewing at Christian Dior Couture by 2x
See who you knowGet notified about new Digital Marketing Manager jobs in New York, United States.
Sign in to create job alertSimilar jobs
People also viewed
-
Manager-Marketing
Manager-Marketing
-
Director, Integrated Marketing
Director, Integrated Marketing
-
Marketing Manager, Amazon Fresh Grocery
Marketing Manager, Amazon Fresh Grocery
-
Marketing Manager, Collectibles
Marketing Manager, Collectibles
-
Sr. Associate Brand Manager
Sr. Associate Brand Manager
-
Consumer Product Marketing Manager
Consumer Product Marketing Manager
-
Brand Manager, Base Business - KIND
Brand Manager, Base Business - KIND
-
Senior Manager, Makeup Marketing
Senior Manager, Makeup Marketing
-
Growth Marketing Manager
Growth Marketing Manager
-
Social Media Integrated Content Senior Manager
Social Media Integrated Content Senior Manager
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More