Senior Manager, Digital Media

The Opportunity:

The role will be responsible for leading all US digital and social heavy paid media execution in partnership with our agency team and global brand teams. This role will also support on all PR/Influencer event execution while partnering closely with the PR & Influencer managers. The manager will develop strong relationships with key beauty media, industry leaders and agencies while partnering internally and externally to drive digital and social media to enhance our brand positioning and build brand awareness/credibility in the US market for our brands.

Prestige brands: Carolina Herrera, Rabanne, Jean Paul Gaultier

Niche brands: Christian Louboutin Beauty, Dries Van Noten, Penhaligon’s, and L’Artisan Parfumeur.

What you’ll get to do:

Digital Marketing strategy:

• Design in partnership with internal teams and agencies Puig brands’ go to market strategies, leveraging consumer data and insights, Tribes based approach and an eye for cohesive planning across Paid, Owned and Earned media channels.
• Collaborate with Brand Management teams and Global to ensure brand equity and storytelling is consistent, while developing plans to perform based on local needs.
• Work to deliver best in class strategies for the USA market, campaign execution, reporting and analytics.
• Identify marketplace trends and insights to help define and drive forward brand positioning.
• Strong collaboration with other departments (Brand Management, Media, E-commerce) to drive overall business needs and keeping teams up to speed on support that can be expected.
• Ownership of day-to-day budget executions with approval and alignment with Director and leadership.
• Manage 2-3 direct reports.

Media:

• Develop omni-channel media plans and lead execution in order to engage consumers, drive sales, and achieve objectives for market share, net revenues, and profitability.
• Understanding of all media channels from traditional (OOH, TV, Print) to digital (CTV/OLV, display, mobile, programmatic) to social/emerging channels (Meta, Snap, Pinterest, Google/YouTube, TikTok).
• Experience with retailer specific media a plus (Macy’s Media Network, Ulta Beauty Media, Sephora Retailer Network, Nordstrom Media Network, Bloomingdale’s Media Network, etc).
• Work hand in hand with the media agency on objectives and KPIs and challenge them on improving digital media efficiency.
• Ensuring effective implementation in line with brand expectation based on global guidelines & requirements.
• Support direct reports with campaign creative planning and trafficking.
• Carry out post campaign analysis with the help of the Media Agency to measure and report. performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Financial planning, budget maintenance and allocation of funds across multi-media platforms. Oversight of POs & Invoice reconciliation.

Content & Events:

• Lead content strategies: identification and request of specific local content needed (including the local retailers partners), alignment with marketing goals, to Global Brands teams, challenging them with new ideas to implement the local Digital Strategy.
• Content shoots to be done in partnership with Global brands in order to enhance campaign creative. Work to book venues, production and see through full execution.
• Management of local briefing documents, content approvals with global teams and feedback/alignment for talent.
• Partnership with team for oversight on PR/Influencer brand events and experiences from project management, briefings, alignment with global, full execution, management of agencies, and post event reporting.

We’d love to meet you if you have:

• Bachelor’s Degree preferred.
• Minimum 5-6 Years of Digital Marketing experience.
• Digital Media Agency experience highly preferred
• Demonstrated track record for executing 360 plans across Paid, Owned and Earned channels.
• Strong understanding of media data/research sources.
• Track record of building brand awareness with an eye for message, content, and stories.
• Significant experience and a proven track record of executing digital communication strategies and tracking ROI analysis as a result.
• Understanding of the Digital Media landscape, KPIs and leading digital partners.
• Strong verbal skills. Innovative thinker and interested in first to market.
• Highly proficient in Microsoft Word, Powerpoint, and Excel.
• Needs to be a creative problem solver, thrive in fast paced environment, prioritize, and oversee multiple projects at once.
• Strong project management skills with the ability to handle multiple priorities. Attention to detail and work well with cross functional teams.
• Positive attitude and demonstrates a high level of maturity and presence.

As required by New York State's salary transparency law, effective November 2022, the expected base salary for this position ranges from $125,000- $135,000 annual. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment:

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig:

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.