Zat Astha’s Post

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I have a very laissez faire view of digital footprints — the kind that I’m sure will scare Glenn Gore and the most staunch arbiters of privacy. As a digital native, I see how my data identity has been used to the best of effects. My TikTok algorithm is a beautiful work of (relatable) art: my Instagram, an unending funnel of things I didn’t know I needed to buy. I’m quite certain I’ll go mad if one day my digital identity gets reset. Sometimes I wonder how it got to this. My logic is that my data is always being mined and used six ways come Sunday. It’s inevitable the more digitally connected we are. Today, with the rising trend of online scams, there’s an even higher need to protect and identify consumers. And how do you identify consumers? Through the exchange of data. It’s all very poetic really — the thing that will protect us is also the very thing that we need to surrender. It’s why I still retain mixed feelings about what Gore has to say about data: “At Affinidi, securing digital identities is a priority as we navigate an increasingly digitised society, ensuring individuals can confidently claim their digital existence.” But can we though? Do we need to? I’m not sure. For me, the digital data surrender is an inevitability, so the Internet might as well deliver me information that I need and may enjoy — like a tinted serum from Rationale or a pair of wide-leg pants from Marakech. Still, I admire Gore’s sense of hope with his North Star at the Temasek-funded firm — “Where your personal data is as intrinsic to you as your physical self and treated with the utmost respect and privacy.” Because in a world where data is as easy to mine, dole, and exchange as promises and opinions, hope is perhaps the very thing that we need. Have a read.

Affinidi has a plan that would let us represent our true selves online authentically

Affinidi has a plan that would let us represent our true selves online authentically

thepeakmagazine.com.sg

I love this take, Zat Astha! This is why I am passionate about creating these technologies and abilities. Like you, I have brands where I love the personalization and customer experience they offer me; I want to share more about myself with these brands. Conversely, there are companies that have my data that I don't like or trust, and today, I have no control over what data they are collecting, how they are using it, or who they share it with. Affinidi is about ownership! Ownership allows you the portability of your information and choice in what you do with it. I believe when I can share more, the next wave of innovation really begins! I love the duality of privacy! If we take privacy to the extreme, then I am going to be very lonely with no personalization or amazing customer experience. And if we have no privacy, we just need to look at the news every day about the latest security breaches, fraud, and data breaches that erode trust in an increasingly digital world. Zat Astha: What happens when your beloved platform goes away (like many have in the past)? What if you could bring your digital history to the next new platform and continue to build upon your existing digital representation? Opportunity for those that disrupt!

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