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Marketing Insiders by TA
Advertising Services
Nashville, Tennessee 4,777 followers
Helping you stay ahead of market trends and your pipeline. Subscribe to our newsletter for loads of learns and laughs ⬇️
About us
Welcome to the Marketing Insiders — your new cheat code for winning brand and demand strategies. We’re a team of B2B marketing enthusiasts and demand gen nerds who are forever exploring the wild world of B2B marketing. We learn, we laugh, and we share new ideas for how to stay ahead of market trends and your pipeline goals. Follow us for: → Fresh and timely insights on buyer trends and demand strategies → Exclusive research, checklists, templates, and other helpful resources → Marketing memes, because you deserve it Marketing Insiders is brought to you by TechnologyAdvice. TechnologyAdvice connects B2B technology buyers around the world with leading technology providers. We help businesses like yours build their brand and generate demand with technology buyers who are actively researching new products and services across our network of 50+ tech media brands, product review sites, newsletters, and social channels. With a global editorial team and a captive audience of 100M+ business professionals, we help you influence and convert key accounts on the tech media sites they already trust.
- Website
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https://solutions.technologyadvice.com/subscribe/
External link for Marketing Insiders by TA
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Nashville, Tennessee
- Founded
- 2013
- Specialties
- Performance Marketing Solutions, Lead Generation, Lead Scoring, Lead Nurturing, Custom Content, B2B Technology, Lead Qualification, Integrated Marketing, Content Marketing, IT Content, Webinars, White Papers, Online Advertising, Audience Targeting, and Topic Targeting
Updates
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𝗣𝗶𝗰𝘁𝘂𝗿𝗲 𝘁𝗵𝗶𝘀: You’re on the hunt for a great lead gen provider to help you 𝘤𝘳𝘶𝘴𝘩 your next demand program. You’ve got a handful of prospects — all of which are promising you amazing, high-quality leads that are 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘦𝘭𝘺 going to drive pipeline. But how do you know which one is actually going to deliver on that promise? How do you know you’re not wasting your time (and your precious marketing budget) working with the wrong provider? In this 45 minute webinar replay, Tyler Lessard 🎯 (CMO at TechnologyAdvice) shares how to select the ideal lead gen partner by asking the right questions. You’ll learn: 👉 The dark side of demand generation and what’s really going on behind the scenes 👉 How to perfect the vendor evaluation process and align with the right ones to drive pipeline for your company 👉 The 5 questions you need to ask every lead gen partner Watch the replay here: https://lnkd.in/g4s4iyQH
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What do all demand gen teams want?? To drive more pipeline with their lead gen programs, of course! And while they know that lead 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 is more important than 𝘲𝘶𝘢𝘯𝘵𝘪𝘵𝘺, they often struggle to identify which sources are bringing in leads who are more likely to convert, and which ones are just burning through budget with “MQLs” who aren’t really Q’d. Sound familiar? In this short video, Shelby Bruce breaks down the 𝟯 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 that you need to be tracking to properly measure lead quality (and likelihood to convert to revenue!) … and we 𝘣𝘦𝘵 you’re not even thinking about the second one. #b2bmarketing #demandgeneration #leadgeneration
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C'mon Chad, we thought this was a team sport?!? #b2bmarketing #marketinghumor
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𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮 𝘀𝗲𝗻𝗶𝗼𝗿 𝗕𝟮𝗕 𝗹𝗲𝗮𝗱𝗲𝗿 𝗮𝘁 𝗮𝗻 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆? 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝗦𝗮𝗹𝗲𝘀, 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗖𝗦, 𝗥𝗲𝘃𝗢𝗽𝘀, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁, 𝗼𝗿 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽? If you answered YES to both questions, you should grab a ticket to an upcoming "GTM is Better Together" event. We’re partnering with GTM Partners to come to 4 cities near you! 📍ATLANTA: August 28, 2024 📍BOSTON: September 10, 2024 📍NYC: October 22, 2024 📍SAN FRANCISCO: November 20, 2024 Tickets are sold in pairs so you can bring your GTM colleagues from other departments. Apply 👇 and use code: 𝗕𝗧𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝟱𝟬 for a 50% discount. https://lnkd.in/gdDFWqWz
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Want to avoid lead buyer's remorse? Amy Holtzman, CMO at CHEQ, shares some 🚩 red flags 🚩 you need to look out for when working with a new lead gen provider. Do you have your own demand gen horror story? Share it below! #demandgeneration #leadgeneration #b2bmarketing
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Hey you Marvelous Marketer! Before you head out for the weekend, do us a favor and sign up for the Marketing Insiders newsletter. 💌 (We promise it's worth it.) Every two weeks, you'll get fresh insights on buyer trends, winning demand strategies, and the latest marketing innovations — delivered straight to your inbox. The next one drops on Thursday, August 8. Don't miss it! Sign up here: https://lnkd.in/gBGcQr-D Or, click on the ... above and "Sign Up."