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Euphoria star Maude Apatow, who plays Lexi Howard on the show, is showing us how to get her signature crimson lip look in the latest edition of Vogue's Beauty Secrets YouTube series.
Maude kicks off the video by sharing her skin-care routine, pulling on a cat-ear headband to keep her hair from getting wet. She cleanses and tones with Obagi Medical Nu-Derm Toner while explaining how she ended up using her favorite products. "When I started working and wearing more makeup, my skin got a lot worse, so I needed to come up with a routine," Maude explains as she goes through her routine. "This [is the] one I've used all through shooting Euphoria and it's worked — except for this last week!" she laughs, admitting that she picks her zits. Maude says she has pretty dry skin, so moisturizer is a staple of her routine. The Obagi Medical IDR Exfoliating and Hydrating Lotion and Jillian Dempsey Hydrating Eye Masks are staples for keeping her skin feeling hydrated and comfortable. Much like her on-screen sister Sydney Sweeney, Maude is a fan of the face roller; her go-to tool is the Chantecaille Advanced Bio Lifting+ Massage Tool.
To prep for her red lip, she uses Charlotte Tilbury Charlotte's Magic Lip Scrub. The finishing touches of Maude's skin-care routine are Charlotte Tilbury Charlotte's Magic Lip Oil Crystal Elixir and SPF (she uses the VI Derm SPF 50 Daily UV Defense Broad Spectrum Sunscreen).
According to Maude, her younger sister Iris is her source of all things beauty, and both she and mom Leslie Mann learn about new tricks and products from her. She shares that when she's not working, her favorite self-care routine is hanging out with her four cats and watching TV, which, same. She explains that her skin has had its fair share of ups and downs from all the makeup they use on Euphoria, including breakouts, but that she's learned a ton on set; according to Maude, the cast called the makeup trailer "Sephoria."
When moving into her makeup routine, Maude first uses Armani Beauty Luminous Silk Hydrating Primer and Vita Liberata Beauty Blur Skin Tone Optimizer to perfect her skin before applying Armani Beauty Luminous Silk Foundation. After foundation, Maude pairs NARS Radiant Creamy Concealer and NARS Soft Matte Complete Concealer for a flawless look, then sculpts her brows with a Chanel brush and Anastasia Beverly Hills Strong Hold Clear Brow Gel. For blush, Maude uses MAC Glow Play Blush. On her eyes, she applies a bit of Jillian Dempsey Khôl Eyeliner to define the shape, then smudges it out.
Maude layers two mascaras, the Laura Mercier Caviar Volume Panoramic Mascara and It Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara, for fluttery lashes; she says that's what they use on Euphoria.
She adds more blush with NARS Liquid Blush and dusts on Guerlain Terracotta Sunkissed Natural Bronzer Powder, and then it's time for the red lip: Laura Mercier Velour Extreme Matte Lipstick. "This one stays all night, so if I want to go and feel like, 'OMG is my lipstick on my teeth?' this never moves and doesn't dry out your lips," she explains. "I always feel like a red makes any look feel [fancier.] I look more put-together."
Maude's a big fan of the red lip and encourages all of her friends to try it out. She applies the shade straight from the crayon-style applicator, then perfects with a small brush. And voilà! Her signature soft, fresh face with a bold red lip is complete.
Truth be told, Maude's IRL routine's got nothing on Cassie's 4 a.m. bash. Watch the full video below:
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