iProspect ZA

"Welcome to the age of sudden change" Change happens faster and slower than we realize. As Bill Gates said, "We overestimate change in two years and underestimate it in ten." In our industry, we're drawn to the new and novel, often misjudging the pace of change. Some truths endure, like the power of ideas and emotions. But sudden shifts are reshaping how we create, consume, and distribute our work, demanding urgent change. Discover the 8 key themes shaping the future of marketing in this insightful Dentsu Creative CMO Report. #DCCMOSurvey

For the launch of the #Olympics, Corona Cero unveiled an ambient installation that had been in the works for several years. The aim was to align with the scale of a major brand launch like Corona Cero and to mark its role as an Official Partner of the Olympic Games. As Dentsu Location Specialists, we had long scouted for the ideal spot to bring this vision to life. Our search led us to a vast open space that could evoke the grandeur of a Hollywood sign. The chosen location, N1 Ben Schoeman near Lois Botha Avenue, in Gauteng, is perfectly situated to capture the attention of high-volume daily traffic. Positioned on a bend, it offers a direct view of the installation, particularly noticeable during the afternoon peak when traffic is at a standstill. This timing creates an opportunity for viewers to experience a sunset moment, resonating with the brand's essence of enjoying and sharing #GoldenMoments outdoors. True to the brand’s commitment to sustainability, the installation was crafted from eco-friendly and recyclable materials, including raw pine and steel, and powered by solar energy with 12 spotlights. Standing 10 meters high and 25 meters wide, it has effectively generated the impact and awareness we aimed for with its unique presentation. What comes next for the ambient installation after the Olympics? Stay tuned… #AdOutpost #OutOfHome #OutdoorAdvertising #ADO #Dentsu #InnovatingToImpact #Paris2024 Wayout Media SA Melanie Nicholson Tongai Jinda Roxana Ravjee Chantel Harrison

"The key element in AI isn't the technology itself, but rather the unique contributions of human intelligence and creativity. This combines the magic of artificial and natural intelligence.’ An insightful day spent with the Google team exploring the depths of AI. A significant highlight for me was the emphasis on goal setting. We need to first clearly define our objectives. Once we have clarity on our goals, we can then start to bridge the gaps by connecting with our audience and effectively harnessing AI's potential and capabilities. #GoogleAI #AIinAction

Absolutely thrilled to announce that our campaign, "From R19,95 with Love," is a finalist for the IAB Bookmarks Awards! During this campaign, Multichoice offered sports and entertainment lovers a once-in-a-lifetime opportunity to join the DStv Stream family for just R19,95, allowing them to tune into the 2023 Rugby World Cup Final. This special pricing paid homage to the iconic 1995 South Africa vs. New Zealand final at Ellis Park. Super proud of our incredible team for all their hardwork and dedication! 🙌❤️ #IABBookmarks2024 #Finalists #FromR1995WithLove #DStvStream #RugbyWorldCup #1995Final #Multichoice #iProspectZA Roxana Ravjee Chantel Harrison dentsu SSA IAB South Africa MultiChoice Group

We are ecstatic to announce that Astrid Staegemann has been appointed as a judge for the 2024 Effie Awards! The Association for Communication and Advertising (ACA) and Effie South Africa have just released the Jury list for this year's awards and we are super excited that Astrid joins an extensive list of respected and admired industry professionals. The Effie Awards serve as a global platform dedicated to celebrating and promoting excellence in marketing effectiveness. Astrid’s well-admired expertise brings tremendous value to iProspect, and we are thrilled that she will share her value with the broader industry. Congratulations Astrid! #EffieAwards #MarketingExcellence #Leadership #dentsuSA #InnovatingToImpact

AI has become an extension of our existence. When AI is embedded and it works, you don’t even notice it. An insightful morning on the value of AI in advertising with our dentsu South Africa data team. #AI #AIinAdvertising #dentsussa #innovatingtoimpact

We loved visiting some of our incredible sites with our client Namola. 🙌🏽 #DontPanic #OOH

We are thrilled to share that Astrid Staegemann will be returning as a judge at this year's New Gen Awards! ⭐

Gaming has transformed into an $168 billion industry, establishing itself as the leading sector in entertainment. Its pervasive culture is evident in various forms of media, including film, TV, books, and fashion, influenced by iconic games like Super Mario Brothers and Street Fighter. In South Africa, the video game market is projected to reach approximately $72.35 million in 2024, with 40% of the population actively playing games. Sub-Saharan Africa, including Nigeria, boasts approximately 186 million gamers, driven by increased internet access and affordable smartphones. From 90s arcades to today’s diverse platforms, gaming’s reach continues to expand. Read the opinion piece by Paul Stemmet and Shaloam Mutetwa here - https://lnkd.in/duCDX59C

In the context of a slow global economic recovery, worldwide advertising spend is expected to increase by $35.8 billion in 2024 to reach $754.4 billion. Read the incredibly insightful research conducted by our global team here 👇