Shoppers rush to buy $30 Kmart Australia dress that looks identical to a popular $160 version: 'Need this now'
- Shoppers are rushing to get their hands on a $30 Kmart knit dress
- Read more: Simple Kmart hack to find price of an item on your phone
A $30 knit dress from Kmart Australia is flying off shelves for it's chic design that bears a similar resemblance to an expensive alternative.
Customers are obsessing over Kmart's Long Sleeve V-Neck Ribbed Maxi Dress for its versatility, comfort and style.
Joy, better known as @joytanpillay on TikTok, boasted about the affordable buy in a now-viral video and said it reminds her of Dissh's Reign dress priced at $159.99.
'Ladies, you need to run to Kmart because they've got this beautiful knit dress... I am so impressed by the quality of this dress,' she said in the clip.
'The material is extremely soft and comfy but isn't see through and it's such a flattering cut.'
Customers are obsessing over Kmart's Long Sleeve V-Neck Ribbed Maxi Dress (pictured)
Many agreed the budget dress looks similar to Dissh's Reign dress priced at $159.99 (pictured)
One of the few differences between the two dresses is the Dissh version features an adjustable waist tie at back, lettuce hem cuffs, and is a heavier weight.
The Dissh dress is available from sizes XS up to XXL and there's three colour options - black, stone and white.
The Kmart dress is also available in three different shades including black, bone beige and grape.
Joy's video quickly caught the attention of other shoppers and has since been viewed more than 200,000 times.
'OMG looks like the Dissh dress,' one woman agreed.
'I have this in black and it is soo comfy too! And surprisingly warm,' another added.
'Quality isn't anywhere near Dissh but definitely good for Kmart,' a third said.
'INSANE how it looks exactly like the dress Witchery did for $150 something omg? My work also did a limited edition dress like this in a dark fern for $120,' someone else wrote.
Shoppers boasted about the buy on TikTok and Jane (right) shared three ways to style it
Another shopper posted a video detailing three ways to style the popular dress.
Jane, who's known for sharing fashion tips on TikTok, first paired the dress with a denim jacket, white sneakers, sunglasses and a white tote bag for a casual look.
For a fancier look, she wore a black blazer with a belt over the dress and heeled boots.
And for a comfortable weekend outfit she opted for a trench coat, black loafers and matching bag with a striped cardigan over her shoulders.
'Being 24 weeks pregnant I am living in knit dresses especially this time of year,' she wrote.
'This is such a versatile one which can we worn for everyday, for workwear and so much more!'
