Taylor Swift banned her new Eras Tour film from being shown in cinemas in the first three days of the week - after 'insisting she wanted her young fans to concentrate on their homework'
- Unlike most new releases, the film is only screening Thursday to Sunday
- It's rumored that the superstar didn't want her fans to lose out on sleep on school nights
- The decision also means showings will be busier to capture a concert-feeling
Taylor Swift fans who were desperate to get their hands on tickets to her new box-office hit 'The Eras Tour' might have been disappointed by the show only running four days a week.
But it seems Taylor may have had their best interests at heart as it's rumored she refused to screen the film on Mondays, Tuesdays or Wednesdays to ensure her younger fans could do their homework.
Swift insisted in her distribution deal that theaters wouldn’t show Eras the first three days of the week so kids could get their homework done, Showbiz411 reported.
'Swift didn’t want her audience to lose sleep and get low grades. After all, this is a three hour event!', they wrote.
Taylor Swift at the Eras Tour premier in Los Angeles on October 11
Taylor Swift, along with dancers and the band, attends a premiere for Taylor Swift: The Eras Tour in Los Angeles, California, U.S., October 11, 2023
Fans were joined by celebrities, including Beyoncé, at the premier in Los Angeles
Some young fans wore stacked friendship bracelets to a screening in honor of the singer
But Variety reported that the film's screening schedule was not to help fans with homework, but designed to 'make it feel less like a movie and more like an event.'
'This way, the team behind the film hopes, there’s a better chance that audiences will be able to watch the concert extravaganza with a packed crowd and not in half-empty theaters during a Monday matinee,' they added.
One box office analysis podcast said the decision to offer limited screenings was to ensure the screenings are as busy as possible and have a 'concert atmosphere'.
The B.O. Boys Podcast said: 'Everything Taylor does needs to be a giant success and there is probably some thought of, it will play best on the weekends, let's only play it on the weekends.
'And maybe there was some thought that the weird guys who go by themselves, they are going to go on a Tuesday, and we just want to avoid those screenings existing.
'The original idea was to make this as much as an event as possible, and to just play it on the weekends.'
Taylor Swift performs during her Eras Tour at Sofi stadium in Inglewood, California
Taylor Swift performing during a live Eras Tour show in California in August
Scheduling surprises have been a theme of the films release as it's opening night was pulled forward by several days.
It was originally slated to debut on Friday the 13th but got moved up one day to Thursday after a star-studded premiere in Los Angeles.
Swift took to social media to announce the early opening, posting on Instagram: 'Look what you genuinely made me do: Due to unprecedented demand we’re opening up early access showings of The Eras Tour Concert Film on THURSDAY in America and Canada.'
It was an immediate box office hit, taking in $39 million on its opening day from 3,855 screens in North America alone.
The Eras movie just barely missed the record for the best October opening day as Joaquin Phoenix's Joker raked in $39.3 million in 2019.
