Burger King launches FIVE brand new items - and they aren't for the faint-hearted
Burger King is rolling out more new items in the US as the ongoing battle between fast food chains to attract customers heats up.
Like rivals, it has recently rolled out a $5 four-item meal deal to attract value-orientated customers.
Now, it adding to its range with the Fiery Menu. It includes a burger, chicken sandwich, two types of fries and a drink - with varying levels of spice scored on a scale from one to five.
'We know that our Guests crave spice packed full of flavor when they come to BK, but spice looks different for everybody,' said Burger King's chief marketing officer Pat O'Toole, chief marketing officer.
'As a brand that is built on letting Guests 'Have It Your Way', we're excited to offer a range of products that appeal to everyone – from those who want just a little kick to those who can't get enough heat.'
Available nationwide for a limited time starting July 18, the Fiery Menu offers five new BK menu items – varying from entrees to snacking
Fiery Mozzarella Fries are fry-shaped sticks are filled with melty mozzarella cheese and peppers and covered in Fiery Calabrian pepper breading for the spice
The complete Fiery Menu lineup, available from July 18 for a limited time, includes:
- Fiery Strawberry & Sprite (Spice Level 1): Sprite with a Fiery strawberry puree that has a gentle kick
- Fiery Mozzarella Fries (Spice Level 2): Available in four, eight and 12 pieces, the fry-shaped sticks are filled with melty mozzarella cheese and peppers fried until crispy and kicked up a notch with Fiery Calabrian pepper breading
- Fiery Bacon Whopper (Spice Level 3): The Fiery Bacon Whopper features 1/4 lb flame-grilled beef with crispy Fiery-seasoned bacon, pepper jack cheese, tomatoes, lettuce and a creamy Fiery sauce.
- Fiery Chicken Fries (Spice Level 4): Available in four, eight and 12 pieces, the crispy white meat Chicken Fries are marinated with a Fiery seasoning and coated in garlic and pepper breading.
- Fiery Bacon Royal Crispy Chicken Sandwich (Spice Level 5): This chicken sandwich features a crispy white meat breast filet coated with a Fiery glaze and topped with Fiery-seasoned bacon, pepper jack cheese, tomatoes, lettuce and creamy Fiery sauce.
Chains are reeling from falling customer numbers as Americans fed up with two years of price rises stay away - so are rolling out offers.
Burger King's $5 Your Way Meal was the first to hit restaurants in June.
Customers get a choice of one of three sandwiches - a Whopper Jr, a Bacon Cheeseburger or Chicken Jr - plus four chicken nuggets, fries and a soft drink.
The $5 Your Way Meal has a choice of one of three sandwiches - a Whopper Jr, a bacon cheeseburger or a Chicken Jr - with nuggets, fries and a drink
McDonald's has an almost identical deal. For $5, customers also get four items - either a McDouble or McChicken sandwich, fries, soft drink and four McNuggets.
Wendy's has a $3 breakfast offer and also a four-item $5 meal similar to McDonald's and BK's.
Starbucks also made a surprise entry into the value war with a coffee and food breakfast combo from $5.
