Entrepreneurial Management
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- July–August 2024
- Article
Navigating the Future of Online Advertising with WEB3
By: Frank V. Cespedes and Ben PlomionThe article examines the impact of Web3 technologies on the future of online advertising. It highlights the limitations of traditional digital ad models, such as privacy concerns, rising costs, and user disengagement. By exploring Web3’s decentralized approach, the article discusses how blockchain technology can enhance data privacy, reduce fraud, and foster more engaging interactions between brands and consumers, signaling a significant shift in digital marketing strategies.
- July–August 2024
- Article
Navigating the Future of Online Advertising with WEB3
By: Frank V. Cespedes and Ben PlomionThe article examines the impact of Web3 technologies on the future of online advertising. It highlights the limitations of traditional digital ad models, such as privacy concerns, rising costs, and user disengagement. By exploring Web3’s decentralized approach, the article discusses how blockchain technology can enhance data privacy, reduce fraud,...
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- July 2024
- Case
Jacqueline Cook at Vendasta: Debating an IPO
By: Reza Satchu, Tom Quinn and Andrew KoscIn May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her life savings in stock options and, even though she was not a founder, was just as excited as any other executive. However, some executives saw warnings signs that contradicted bankers’ rosy predictions for the IPO. Additionally, Cook had just given birth to her second child, and was wrestling with whether and how to balance her chaotic home life with her increasing responsibilities.
- July 2024
- Case
Jacqueline Cook at Vendasta: Debating an IPO
By: Reza Satchu, Tom Quinn and Andrew KoscIn May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her life savings in stock options and, even though she was not a founder, was just...
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- July 2024
- Case
Freelancer, Ltd.
By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina CohodesOver the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500 companies-including Microsoft, Samsung, and General Electric-embraced digital labor solutions, enterprise adoption lagged far behind smaller businesses and startups. Despite the promising potential benefits, concerns persisted about navigating labor regulations, ensuring appropriate vetting, and guaranteeing the quality of work. Sarah Tang, the newly appointed Vice President of Enterprise at Freelancer, Ltd., took on the challenge of crafting the growth strategy, operations, and sales of Freelancer's services to Fortune 500 companies. What it would it take to convince more enterprises of the potential of on-demand freelance labor that could help them hire skilled freelancers in volume or in multiple countries simultaneously? What did the future hold for open work practices between enterprises and digital labor markets?
- July 2024
- Case
Freelancer, Ltd.
By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina CohodesOver the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500 companies-including Microsoft, Samsung, and General Electric-embraced digital labor solutions,...
About the Unit
The Entrepreneurial Management Unit strives to raise the level of academic work in the field of entrepreneurship, in methodological rigor, conceptual depth, and managerial applicability. We also strive to improve the odds of entrepreneurial success for our students and for practitioners worldwide.
Because it is such a complex phenomenon, entrepreneurship must be studied through multiple lenses. We use three.
- The process of entrepreneurship - We seek to understand the processes of entrepreneurial activity in start-ups and established firms by examining the antecedents and consequences of various forms of entrepreneurial opportunity identification and opportunity pursuit for individuals, organizations, and industries. We see experimentation and innovation in products, services, processes, and business models as central to entrepreneurial activity.
- The finance of entrepreneurship - We seek to understand the financing of entrepreneurial ventures by studying the antecedents and consequences of entrepreneurial funding decisions both domestically and internationally.
- The context of entrepreneurship - We seek to understand the ways in which entrepreneurs both respond to and shape the context in which they operate, by examining the history of entrepreneurship across time and national borders and by analyzing the legal and cultural contexts for managerial action.
Please also visit the Arthur Rock Center for Entrepreneurship.
Recent Publications
Entrepreneurship in the Life Sciences Fall Term 2024: Course Outline and Syllabus
- August 2024 |
- Course Overview Note |
- Faculty Research
Field Course: Life Sciences Venture Creation Fall Term 2024 - Course Outline and Syllabus
- August 2024 |
- Course Overview Note |
- Faculty Research
Navigating the Future of Online Advertising with WEB3
- July–August 2024 |
- Article |
- European Business Review
Intellectual Property in Tough Tech Ventures
- July 2024 |
- Technical Note |
- Faculty Research
Jacqueline Cook at Vendasta: Debating an IPO
- July 2024 |
- Case |
- Faculty Research
Roja Garimella: Developing a Founder's Judgment
- July 2024 |
- Case |
- Faculty Research
Freelancer, Ltd.
- July 2024 |
- Case |
- Faculty Research
Compass Ethics: Governing Through Ethical Principles at WeCorp Industries
- July 2024 |
- Case |
- Faculty Research
Harvard Business Publishing
Seminars & Conferences
There are no upcoming events.