General Management
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- August 1, 2024
- Article
How to Build a Life: Inoculate Yourself Against Social Contagion
By: Arthur C. Brooks- August 1, 2024
- Article
How to Build a Life: Inoculate Yourself Against Social Contagion
By: Arthur C. Brooks -
- August 2024
- Article
How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?
By: Leemore S. Dafny, Kate Ho and Edward KongDrug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name prescription drugs. Medicare bans such coupons on the grounds that they are kickbacks that induce utilization, but they are commonly used by commercially-insured enrollees. We estimate the causal effects of coupons for branded drugs without bioequivalent generics using variation in coupon introductions over time and comparing differential responses across enrollees in commercial and Medicare Advantage plans. Using data on net-of-rebate prices and quantities from a large Pharmacy Benefits Manager, we find that coupons increase quantity sold by 21-23% for the commercial segment relative to Medicare Advantage in the year after introduction, but do not differentially impact net-of-rebate prices, at least in the short-run. To quantify the equilibrium price effects of coupons, we employ individual-level data to estimate a discrete choice model of demand for multiple sclerosis drugs. We use our demand estimates to parameterize a model of drug price negotiations. For this category of drugs, we estimate that coupons raise negotiated prices by 8% and result in just under $1 billion in increased U.S. spending annually. Combined, the results suggest copayment coupons increase spending on couponed drugs without bioequivalent generics by up to 30 percent.
- August 2024
- Article
How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?
By: Leemore S. Dafny, Kate Ho and Edward KongDrug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name prescription drugs. Medicare bans such coupons on the grounds that they are kickbacks that induce utilization, but they are commonly used by commercially-insured enrollees. We estimate the causal effects of coupons for branded drugs...
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- July 2024
- Case
Google Stadia: Game On or Game Over?
By: Derek C. M. van Bever and Akshat AgrawalThis case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time into building a network able to support the demanding requirements of cloud gaming, and the leaders of the effort are preparing for a meeting with Google's executive team in which they must advocate doubling down on the current strategy, refocusing on the casual gamer segment, or pulling the plug altogether.
- July 2024
- Case
Google Stadia: Game On or Game Over?
By: Derek C. M. van Bever and Akshat AgrawalThis case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time into building a network able to support the demanding requirements of cloud gaming,...
About the Unit
The General Management Unit is concerned with the leadership and management of the enterprise as a whole. This concern encompasses:
- the personal values and qualities of effective general managers and enterprise leaders;
- the philosophies, values, and strategies that inform successful enterprises; and
- the relation of enterprise to the broader community and other external constituencies.
The Unit's work is conceived and carried out principally in four interest groups, each of which has its own leadership, research agenda, and teaching programs:
- Management Policy and Process
- Management Information Systems
- Society and Enterprise
- Leadership, Values, and Corporate Responsibility
Recent Publications
How to Build a Life: Inoculate Yourself Against Social Contagion
- August 1, 2024 |
- Article |
- The Atlantic
How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?
- August 2024 |
- Article |
- American Economic Journal: Economic Policy
Google Stadia: Game On or Game Over?
- July 2024 |
- Case |
- Faculty Research
How to Build a Life: Why You Should Trust Your Gut
- July 18, 2024 |
- Article |
- The Atlantic
How to Build a Life: Why You Should Want to Be Alone
- July 11, 2024 |
- Article |
- The Atlantic
Miami’s Climate Tech Potential (B): The 2024 Tech Hub Proposal
- July 2024 |
- Teaching Note |
- Faculty Research
How to Build a Life: Declare Your Independence—From Misery
- July 4, 2024 |
- Article |
- The Atlantic
The Middle Path to Innovation
- July–August 2024 |
- Article |
- Harvard Business Review
Harvard Business Publishing
Seminars & Conferences
There are no upcoming events.