Learn how to make your institution’s website more inclusive with our latest post on optimizing for assistive technologies. From screen readers to captioning, discover essential tips for accessibility in higher ed. https://hubs.li/Q02K-7Ph0
Carnegie
Marketing Services
Westford, Massachusetts 40,287 followers
Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985.
About us
For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections. We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity. As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face. We are Carnegie.
- Website
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http://www.carnegiehighered.com
External link for Carnegie
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- Westford, Massachusetts
- Type
- Privately Held
- Founded
- 1985
- Specialties
- Integrated Marketing, Enrollment Solutions, Digital Services, Education Marketing, Higher Education, Higher Education Marketing, and Reputation Management
Locations
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Primary
210 Littleton Road
Suite 100
Westford, Massachusetts 01886, US
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113 Cherry Street
Seattle, Washington 98104, US
Employees at Carnegie
Updates
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What are colleges posting to their TikTok accounts? Check out our one-page report and the results from our research that could help inform your social media strategy. https://hubs.li/Q02KrzB-0
Industry Use of TikTok for Outreach | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com
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In this 5-minute product demo, we walk through the Clarity powered by Slate dashboard. Learn how the dashboard can be used by admission teams, marketers, and content/communication teams to make data-driven decisions. https://hubs.li/Q02KrzZn0
How It Works: Clarity Powered by Slate | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com
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We’re excited to announce our new product, Clarity powered by Slate, a comprehensive marketing attribution and behavioral data collection tool built directly into Slate. Learn more and see how it works: https://hubs.ly/Q02KjXH20
Clarity powered by Slate | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com
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In our upcoming webinar on online program marketing, you’ll learn about: ➕Current market trends ➕Data-driven strategies ➕Performance measurement ➕Personalization techniques ➕Digital ad and lead gen best practices Register today! https://hubs.li/Q02K7z-B0
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Effective and efficient email communication is paramount in the world of grad enrollment management. Check out our breakdown of some of the tools and techniques to give your graduate communication campaigns a competitive edge. https://hubs.li/Q02K7cgg0
Optimizing Graduate Student Communication Campaigns | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com
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Taking an intentional approach to your keyword research allows you to find untapped ranking opportunities, better understand prospective students’ needs, and increase website traffic and engagement with content that resonates with your target audience. https://hubs.li/Q02JqmKs0
How to Do SEO Keyword Research (A Complete Strategy Guide) | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com
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In this short 3-minute demo, we discuss how uncovering your competition’s brand expressions and stories powerfully equips you to craft a unique, strategic message within your market. You’ll learn ➕The value of understanding your brand’s personality expression and story. ➕When the right time for a competitive analysis is. ➕How we assess for brand personality expression and storytelling. ➕How we leverage those results to create actionable insights and recommendations. https://hubs.li/Q02JqmKL0
How It Works: Competitive Analysis | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com
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In our July Intelligence, we're showing you how to navigate the world of online program marketing. We've also included some excellent resources for graduate enrollment marketers and digital strategists including our recent report findings on how higher ed institutions are utilizing their TikTok accounts. Sign up to receive this monthly newsletter directly in your email inbox: https://lnkd.in/gbJJ8Jqh
Navigating Online Program Marketing
Carnegie on LinkedIn
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We selected 200 colleges and universities from the National Center for Education Statistics database and analyzed their TikTok accounts. From these accounts, we categorized their posts into distinct themes (TikTok trends, events, interviews, campus views, etc). We’re sharing the results of this work so you can find out what everyone else is doing and inform your social media strategy! https://hubs.li/Q02Jqcwz0
Industry Use of TikTok for Outreach | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com