With the Olympics drawing to an end, we’re looking back on some of our favorite sport and athletic-themed projects over the years. We’re no Simone Biles, but our work certainly earned some buzz and even a few medals: 🏆 Nike Chalkbot – Cannes Lions Cyber Grand Prix Winner 🥇 NFL x Twitter Super Bowl Confetti – PGH ADDY Award, Events (Local Gold; D2 Gold) 🥇 NFL x Twitter #ShowtimeCam – Event Marketer Ex Award, Best Use of Technology or Social Media 🥇 Meta Quest Extraordinary Windows – National ADDY Award, Multiple Installations 🥇 Google Home Mini Golf – PGH ADDY Award, Innovative Use of Interactive/Technology Here’s to going for the gold with the power of creative technology and experience design on your team! 🎯 #olympics #nfl #nba #sports #creativetechnology #brandexperience #events #interactive
Deeplocal
Advertising Services
Pittsburgh, Pennsylvania 8,818 followers
Award-winning creative technology & experience design since 2006.
About us
Deeplocal creates and builds experiences that help brands tell their stories and connect with their audiences in new, unexpected ways. We work in both digital and physical disciplines, though our projects find all kinds of ways to dissolve the boundaries between the two. Everything we do is rooted in culture and faithful to strategic insights about our audience. We want to get them talking about something amazing they’ve experienced—not about an advertising campaign. Our team is comprised of creatives, marketers, strategists, technologists, engineers (mechanical, electrical, robotic, and software) and artists. Whether we’re making robots, software or socks, we do the vast majority of our production in house. This allows us to be nimble in our process and give our clients excellent visibility into each project, from start to finish.
- Website
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http://www.deeplocal.com
External link for Deeplocal
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Pittsburgh, Pennsylvania
- Type
- Public Company
- Founded
- 2006
- Specialties
- Experience Design, Custom Machines, Interactive Experiences, Industrial Design, Environmental Design, Corporate Campus Development, Installations, Exhibits, Brand Storytelling, Creative Technology, Retail Innovation, Creative Engineering, Events and Experiences, Product Marketing Demos, and Guerilla Marketing
Locations
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Primary
1601 Marys Avenue
Suite 3G
Pittsburgh, Pennsylvania 15215, US
Employees at Deeplocal
Updates
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We're proud to be a part of the White Claw Claw™ Cooler campaign, and we're so excited to share these results from the first two weeks. The Claw™ Cooler has been such a fun project to work on - from fabricating the coolers in the shop, to managing the creative tech integrations, our team has been hard at work. Kudos to everyone who’s helped bring these to life! 💪 #creativetech #innovation #experiential #whiteclaw #brandexperience
Not Your Traditional Creative Leader / AdAge 40 Under 40 / Ex Lyft / Ex W+K Portland / Ex B-Reel / Racquet Mag / Speaker / One Show, NYC Festivals, American Photography, AICP Judge / LGBTQ+
🔥 🔥 🔥 Hey LinkedIn, ever wondered what's the worst thing that can happen at a party? Running out of booze! Introducing my latest project for White Claw - a revolutionary cooler that texts you when you run out of Claws and lets you refill with a simple tap. Teaming up with the brilliant minds at Deeplocal, this limited edition cooler boasts features like a cellphone tower, Bluetooth speakers, temperature control tech, and a high-tech display. The launch film - in the style of an SNL sketch - was created together with the amazing director Pete Marquis & edited by the magician Antonio G��mez-Pan 💅 The impact has been phenomenal in just two weeks: 📝 99k sign-ups to our loyalty program - HUGE 🏪 +23% increase in sales on Doordash 📺 3.5 Million Views on launch day 👐 224.7M+ in reach Because no cooler should ever run empty this summer! Here's to innovation and the exciting times ahead - thanks to my amazing clients Jamie Rath Lena Lewis Molly Coyle Sami Pratt Kevin Brady 🙏 And kudos to my stellar team and everyone who was involved Greer Hiltabidle Matt DeMilner Erin Kelly Lizzy Auwaerter Connor Hall Jennifer Kudenchak John Olson Cara Orlowski Ricky Meyer Max Cohen Julia Halasz Muenfua Lewis, MBA, Courtney Wong Gabriele Wiedenmann Emma Melamed Taylor Pate Jordan Wood Jed Grossman & special kudos to Sean Scanlan Isabel Roodhouse Carter Hickman and least but not last Jessica Abel for guiding us in working with T-Pain! #Innovation #WhiteClaw #Cooler #Tech #Advertising #Creative #CreativeDirection #Experiential
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Last month, we worked in collaboration with Google Cloud to create Infinite Fleurs at #CannesLions24. Infinite Fleurs, located at Google Beach and powered by Vertex AI, BigQuery, and Imagen 3, generated custom, visually-stunning, digital bouquets and provided descriptions for each artfully-placed flower. Guests curated their own bouquets, setting constraints for occasion, location, and ‘vibe,’ and in seconds, Infinite Fleurs arranged lovely bundles of blooms that were perfect to snap a selfie with. 💐📸 #ai #generativeai #brandactivation #brandexperience #CannesLions
Looking to elevate your marketing strategies? 🌷✨ Stop by our Google Cloud AI flower shop at Google Beach at #CannesLions2024 and design your own AI-powered bouquet. Discover the potential of multimodal search and #generativeAI in creating personalized campaigns that resonate with your audience.
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Summer is heating up, but our Claws are staying chill. 🥶 An empty cooler is a White Claw fan’s worst nightmare - and a major party foul. To Grab Life by the CLAW® this summer, we teamed up with the popular hard seltzer brand to create the world’s first tech-enabled Claw Cooler™. This exclusive, limited-edition device keeps 20+ White Claws at any icy 35° (the perfect temperature) with iceless refrigeration. It sends text alerts when supplies run low 📱, has a built-in Bluetooth speaker 🔊, and features lighting effects and animations for any vibe – including “Party Mode!” 🎉 It’s not too late to win your own Claw Cooler™! Join White Claw’s Digital Shore Club for a chance to win (T-Pain not included). 🎬 Video reposted from: White Claw #creativetechnology #brandexperience #whiteclaw #summer
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But first… let me take a selfie 🤳 Happy National Selfie Day! We’re selfie-brating by throwing back to projects that made people stop and snap a pic. 📸✨ From a lifesize “Creel Clock” counting down to the launch of Stranger Things season 4 to a rollercoaster inspired by Google Home voice assistant, we never make the same thing twice, but it’s always picture-worthy. Sometimes we take selfies to the next level: Old Navy Selfiebration featured IRL, selfie art made from balloons, while NatGeo Einstein’s Chalkboard used machine learning to transform selfies into one-of-a-kind, algorithmic chalk portraits composed of Einstein’s handwriting. We’re on a mission to craft experiences that beg to be shared, bring people together, and create lasting memories. Happy Selfie Day! #brandexperience #ai #machinelearning #creativetechnology #selfie #selfieday
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We were so happy to partner with LinkedIn at their recent event in NYC! To explore all the ways AI is changing the future of work, we executed a series of interactive demos; attendees weighed in on how they use AI for their jobs, and explored how LinkedIn Premium’s AI innovations are unlocking new growth opportunities. Congrats to our team for another job well done! #ai #brandexperience #technology #futureofwork https://lnkd.in/epnAsCHH
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We were thrilled and honored to host Pittsburgh's Mayor Ed Gainey at our studio! We gave him a tour of the shop, playtested the VisitPITTSBURGH gashapon machine (his PGH persona? The Urban Adventurer!), and talked about the maker disciplines and equitable career pathways at the intersection of art and technology. As a company born and raised in PGH, it means so much to connect with local leaders and contribute our perspectives to the future of this one-of-a-kind city. Thank you to Kirk Holbrook and Gizmology for making this possible!
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Headed to Cannes Lions International Festival of Creativity this year? Be sure to check out Infinite Fleurs at Google Beach and build your own AI-generated bouquet! 💐
#CannesLions2024, get ready! 🌼🤖 Experience the future of marketing at our Google Cloud AI-powered flower shop on Google Beach, and see how multimodal search and generative AI can transform your creative process.
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We are SO excited to share this project that reps our hometown! 💛🖤 A nostalgic, one-of-a-kind gashapon machine – complete with AI-powered personalization – generates custom itineraries and dispenses miniatures based on five unique Pittsburgh personas: 🥟 Pierogi - “The Foodie” 🧶 Neighborly Sweater - “The Aesthete” 🟨 Terrible Towel - “The Fan” 🤖 The Rover - “The Techie” ⛰️ The Incline - “The Urban Adventurer” VisitPITTSBURGH had a new bold, bright, brand design, but came to us to figure out how to bring it to life with an engaging, fun, tourable experiential campaign that shows visitors how Pittsburgh can surprise them. Attendees completed a short, digital personality quiz at the machine, then turned the crank to receive their corresponding miniature and an AI-generated itinerary tailored to their tastes. Lines gathered all day at the machine during its debut at D.C. Pride Fest; guests were eager to plan their next adventure to the Steel City and take home a new mini friend. Next stop? JazzFest Cleveland! 🎷
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Congrats to our friend Stephan Pretorius and the WPP team for their recognition on Ad Age's tech power list! We love having a front row seat to this pioneering innovation. https://lnkd.in/evRGYAyY To see how DL uses AI and ML as integral parts of our creative engineering process (from trade shows, to concerts, to amusement park rides, and more) take a look at some of our projects: https://www.deeplocal.ai/
Stephan Pretorius brokers deals and launches AI tools that are transforming how WPP operates
adage.com