We’re going all out for SpongeBob SquarePants’ 25th Anniversary 🍍 with a year-long, global creative platform that focuses on spreading radical positivity around the world.
Built in partnership with Nickelodeon and Paramount+, “Like A Sponge” encompasses a variety of international activations, content, and partnerships, brought to life with creators and fans and united by the idea of living like SpongeBob — where the right perspective can make the mundane magical.
For our first IRL activation, we’re showing up at San Diego Comic-Con with SpongeBob’s ✨Fountain of Positivity,✨ a head-turning, joy-inducing waaaaater fountain that keeps fans hydrated without the need for single-use polluting plastic. A bright yellow beacon on the grounds of #SDCC, our functional water fountain will be complete with Sponge-tastic splash zones and memorable photo moments with your favorite Bikini Bottom characters.
“‘Like a Sponge’ is all about seeing the world through Sponge-colored glasses. Bottling that can-do, nothing’s impossible spirit and finding every yay in every day,” said Ian Grody, Chief Creative Officer of Giant Spoon. “We’ve never needed it, and him, more.”
SpongeBob’s Fountain of Positivity is located in front of the Omni Hotel from Thursday, July 25 through Saturday, July 27 from 9:30am to 7:00pm, and Sunday, July 28 11:00am to 4:00pm. Come find us!