GTB reposted this
WPP is proud to ride with Ford Motor Company for 80 years. We’re honouring today’s anniversary by sharing one of our first pieces of work together 👇
GTB is a global performance marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across 6 continents with offices worldwide. Learn more at GTB.com
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GTB reposted this
WPP is proud to ride with Ford Motor Company for 80 years. We’re honouring today’s anniversary by sharing one of our first pieces of work together 👇
Your Ford is more than a form of transportation, it’s where life happens. LISTEN WISELY, our latest campaign for the Southeast Ford Motor Company Dealers, introduces the all-new 2023 Escape and tells the story of how one woman receives just what she needs to crush the day. #GTBatWork
Congratulations to the Detroit Experience Studio for winning the DE&I Student Program category at American Advertising Federation #MosaicAwards. GTB is a proud partner to this incredible program. More on the Detroit Experience Studio: DES is a free 10-week immersive program for Detroit’s Black and brown high school students to explore creative careers and build skills in marketing, advertising and design via an experiential curriculum.
We can accomplish great things by working together. “Unidos Stronger” is our latest work with California Ford Motor Company Dealers, aiming to increase Hispanic market share performance in the state through a story of family strength. #GTBatWork
This week in Las Vegas at the 2023 Ford Grassroots Dealer Meetings, WPP Ford North America Chief Business Officer – Regional Client Lead Beau Smith and the GTB team debuted GTB Studio, a DIY video production platform that allows Dealers to utilize National and Regional produced assets for marketing at Tier-3. Learn more about GTB Studio: https://studio.gtb.com/