Travis Claytor

📣 Navigating Public Statements with Diverse Member Opinions 📣 In this week's Association Insights, I tackle a complex challenge: making public statements when not all members agree. Here’s how to approach this delicate task effectively: 👉 Establish a Clear Decision-Making Framework: Set transparent rules about the levels of consensus needed for different types of public statements. 👉 Align with Predominant Member Interests: Understand and represent the majority while maintaining open dialogue to manage expectations and relationships. 👉 Find Common Ground: Emphasize shared values and goals to craft a balanced statement that respects diverse viewpoints but upholds industry priorities. 👉 Communicate Transparently: Always explain the decision-making process and reasoning behind public statements to all members to foster trust and understanding. Handling disagreement requires a strategic and inclusive approach to effectively represent your association's interests and maintain unity. 💬 How do you manage differing opinions in your organization? Share your strategies below! #PublicRelations #AssociationManagement #Leadership #CommunicationStrategy #AssociationInsights #OnWrdUpWrd

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Individuals want more than to be talked at; they want an authentic connection and two-way conversation with brands, businesses, and organizations that they support. The days of broadcasting one message to a general audience are coming to an end. Individual and authentic messaging segmented by audience is what will set brands apart from their competitors.

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Chapter 2 of my new book, "WOKE: A Cultural Competence Guide for Communicators," includes A Basic Guide to Public Relations, which offers an overview of the practice of PR. Available now on Amazon! 2. A BASIC GUIDE TO PUBLIC RELATIONS In our modern world, effective communications are key. As organizations and individuals navigate the dynamic landscapes of our interconnected lives, public relations have become a critical element that helps shape perceptions, nurture relationships, and drive visibility, leading to success. Public Relations is the art and craft of managing internal and external communications between an organization, its stakeholders, and the media. A well-crafted and executed public relations plan can establish credibility, build trust, and maintain a positive reputation. https://lnkd.in/gCAHTsP8

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New from me on the FCP Blog: Nonprofits thrive on visibility, trust, and community support. That's where nonprofit #PublicRelations comes in! Discover three powerful ways PR can boost your cause and make a real difference. Read: https://bit.ly/4b3uTve

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One of the great challenges I have faced in my #publicrelations career is to hear, "we don't sell to the public so we don't need community relations." Tell that to your #brand if you have a crisis. This article has some great tips on building effective community relations. https://lnkd.in/d7iizvip

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Consumers who once demanded convenience now require consistent, multi-channel experiences that cater to them at every point. Brands must have a clear, audience-appropriate, and channel-specific voice across all platforms -- Dara A. Busch, 5WPR https://odwpr.us/4aLW8uP

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How engaging are your promotions, your #communications, your #PR? Are people tuning IN or tuning OUT? Here’s what happens when you don’t connect w/your #stakeholders: https://lnkd.in/eQsjBf85 #PRtip #WritingTip #MarketingTip

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PR practitioners and professional communicators, this article is for you! While digital accessibility is everyone's responsibility, in my latest article for IABC's Catalyst, I talk about why it's important to us, what we do daily, and how we can improve. "For communicators, embracing these technological tools means reaching a broader audience more effectively. Accessibility technology helps meet diverse consumer needs and ensures that all content — from digital news releases to social media posts — is perceivable, operable, understandable and robust for everyone; including those with disabilities. This inclusive approach broadens the audience and enhances overall engagement with the content, opening new channels for interaction and feedback. Moreover, using technology to enhance accessibility is also a step towards social responsibility, a quality increasingly valued by consumers and stakeholders. Companies that integrate accessibility into their communication strategies are seen as more trustworthy and committed to better service standards. This can significantly improve brand reputation and customer loyalty, setting a benchmark in the industry. Thus, technology serves as a tool for compliance and a strategic asset in building a more inclusive and equitable communication landscape." Read the full article on IABC's Catalyst: https://lnkd.in/g_6HAjJr #Accessibility #DigitalAccessibility #AccessibleContent #PR #PublicRelations #Communications

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It was great to join a Quorum webinar today with my colleagues Khadija Butt Hina Razzaq & Bryce Ballard from Rational 360 talking about how we work to quantify impact in the integrated campaigns that we run across clients -- and discussing some of the trends that we're seeing in public affairs, social listening & digital campaigns. Thanks for the opportunity to join in this discussion and to the many great questions that came in!

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Curious about the opportunities and pitfalls in using AI for advocacy campaigns? I'll be participating in a panel discussion next Thursday (May 16) at 2:00 ET with some AI superstars. This webinar will be a great chance to introduce yourself to the world of AI and the dos and don'ts for using AI in your advocacy campaigns. Thank you to VoterVoice (Part of FiscalNote) for inviting me to be part of this event. I hope to "see" you there. #grassroots #advocacy #digitalstrategy #ai Rubenstein Impact Group, LLC FiscalNote

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Historically #hiring managers, including myself, have used writing samples and writing tests to evaluate candidates for jobs that have significant editorial responsibilities including #content managers, #PublicRelations pros, #copywriters, product marketers, etc. Increasingly, I’m uncomfortable with these tools as good evaluators of writing talent (read more about why here: https://lnkd.in/gE2ixgRn). What I’ve found to be a much more effective option in evaluating candidates is to ask them to select an existing piece of my company’s content - a blog post, a web page, a contributed article, a marketing email, etc. - and explain in a paragraph or two why they think it is effective or not. I like this approach because it is less onerous on candidates, it engages them more strategically, it reveals their depth of knowledge about our market without needing a deep understanding of our business, it allows me to gauge how well suited they are to address go-forward challenges without having to share tremendous levels of detail with them. The criteria I use to judge these efforts include: - What piece of content did they choose? - How did they critique it? - Was their submission concise and well written? - Are they a grammarian? Did they find any mistakes in our writing and/or make any in theirs? - Did they challenge the strategic approach? By doing this, I'm having more interesting conversations with candidates that reveals much more about how they would approach their work, integrate with the team and deliver value. And that, after all is said and done, is the goal of any hiring process. #PR #ProductMarketing

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The @PageSociety just released its newest report Beyond Communication: CCO Leadership in Navigating New Complexity. The findings underscore the CCO as an ever-more-essential partner with the CEO in defining and activating corporate character. Read more here: https://hubs.la/Q02x4nPQ0

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Well-prepared spokespeople are an essential part of any crisis communications strategy. But how do you ensure your spokespeople are prepared and have all the tools they need to succeed? Click on my piece below and find out. Then ping me! ICR

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📊 Decoding PR Success: What Metrics Truly Matter? 📊 In today's Association Insights, we're cutting through the complexity of PR measurement. It's time to move beyond the vague and into the tangible. Here's how to capture the real impact of your PR efforts: ➡️ Media Coverage Quality: Beyond volume, focus on the relevance and positivity of the coverage in alignment with your target audience. ➡️ Engagement and Sentiment: Dive into social media reactions and comments to gauge public perception. ➡️ Website Traffic: Leverage analytics to track the surge in visitors following PR activities, indicating heightened interest. ➡️ Membership Growth & Event Attendance: A successful PR strategy should manifest in increased members and higher event participation. These metrics offer a clear picture of your PR campaign's effectiveness, providing valuable insights for strategic adjustments. 💡 What metrics do you prioritize in your PR assessments? Share your insights below! #PRMeasurement #AssociationInsights #PublicRelations

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Dear 1105 Media, You have the most obnoxious email marketing campaign/strategy of any co. I’ve ever seen. I got on 1 list, and you’ve added me to many others w/o my permission. I don’t want ANY emails from you. Zilch. I’m tired of repeatedly unsubscribing from the next list you put me on. I must have unsubscribed from at least 20 different emails from you by now over the last few years. You're relentless in sending me completely irrelevant emails. PLEASE make it stop. It’s horrible #PR for your company. #PrivacyViolation #PrivacyLaws #Spam (I don't want any!)

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