Janet Falk’s Post

How have you increased your participation in a membership organization in the past year? In a review of this July 2023 newsletter and post, I discovered that I: Connected with more members of the association Made more introductions of members to others in my circles Shared more opportunities with reporters with the members Participated in more webinars, panels and podcasts Joined a committee to support the organization Comment on how you have raised your membership participation. And if you haven't become more involved, now is a good time to start. https://lnkd.in/eqcpP36w #networking #professionalmembership #volunteer

Barbara Kaplan brings keen insights to attorneys who have not woken up to their need to market themselves and their firms. Congratulations on this feature.

Stressed? Unmotivated? Here are 10 ways to recharge and refresh from Kathryn Valentine of Worthmore Strategies. #motivation #selfcare

You learned a lot at that conference. Now you are going to: Email the speakers a congratulatory note and ask them a question Give a brief talk on the meeting's highlights to your office colleagues Write an update to clients Share the latest industry news with your networking group Plan to incorporate these new best practices in your work No, you didn't take any of those actions. You simply posted a photo of yourself with a speaker. What would anyone learn from that? Provide insights to those who did not attend the event and support their business growth. #conferences #contentmarketing

Learn 10 tips to find inspiration for your next article, social media post, newsletter or presentation. #contentmarketing #newsletter #inspiration

TIP: Clearly display your phone number, email address and mailing address throughout your website to indicate your geographic focus. I visited a website to prepare for a Zoom meeting with someone who had contacted me online. The company's 800 phone number and info@ email address sat in a bar atop the home page, as did the street address. Strangely, there was no city associated with that physical address. I spoke to the new contact and, towards the end of the conversation, I asked if they were open to feedback on their website. Hearing yes, I mentioned the missing reference to the city in the address. Not including a city in the mailing address conveyed that this marketing consultancy focused on local businesses and did not work with national clients, which actually was not the case. The contact agreed with my observation and notified the webmaster acordingly. Make sure your website accurately projects your geographic focus, whether local, regional or national. Where do you think the target market of this company in Texas is located? #marketing #website

Will you turn July 4 into a four-day weekend? Make your out-of-office email reply more efficient. You told your colleagues and clients about your travel plans, but you didn't mention your trip to that long-ago client who now needs your assistance and insight. What about the prospect who recently learned about you? Write a brief note that anticipates the question of how often you are checking email, how to reach you by phone and when you will return to the office, using these tips: 1. State the dates you will be away, perhaps from Thursday, July 4 through Sunday, July 7, 2024. 2. Note whether you will have full, limited or no access to email. Indicate how to contact you in the event of an emergency. Suggest contacts can email you with URGENT in the subject line or call your cell phone number, which you provide. 3. Include the member of your team who can handle a request in the interim, with that person’s email address and phone number. 4. State you will respond to the email promptly when you return to the office; in this example, on Monday, July 8, 2024. 5. Weigh the use of humor carefully. Your note may go to a new correspondent who is unaware of your personality and thereby convey an awkward vibe. As an option, suggest the correspondent view any marketing literature, reports or newsletters on your website, in your absence. Be sure to change your automatic reply back to the standard signature when you return to the office. Enjoy your time out of the office. You deserve it. Happy Independence Day, America! #marketing #email #OOO #outofoffice

Congratulations on your post that you attended an industry event and took a photo with colleagues. Please remind your connections why they should care to see you out and about. Did you learn some exciting news about the future of the industry from the speaker? Did your client update you on the results from the advice you gave? Did your casual brainstorm with a referral source spark an insight? Not at all. It appears you chit-chatted with your contacts, but no valuable ideas were exchanged that might be useful to others. Social media is about sharing information to educate and inspire others, not bragging that you were at an event. #networking #socialmedia

Make TWO phone calls a day. Reach out to current clients, lapsed clients, prospective clients and referral sources to re-connect and re-ignite the conversation. Here's how to decide who to call. Perform a two-step analysis to identify: which contacts are the warmest of relationships which ones have the power to contract with you for work. Follow this process as you mine your connections for opportunities. https://lnkd.in/eMybwErv #network #marketing

When you share a personal anecdote, make sure it derives from your professional experience. Or, take a "lessons learned" approach that applies it to a business context. Valerie Madamba, JD recounts how a presentation in which she describes a near-error helped her "establish my wisdom, showcased my ability to learn and grow, and connected me to my audience by demonstrating that they weren't alone in struggling with complex topics." https://lnkd.in/emUAVrAK