Nissan reveals plans to win over American buyers
Nissan's new VP of marketing and sales Vinay Shahani is sticking with the plan
HBO's "House of the Dragon" promotion ridiculed—"Money really badly spent"
Ahead of the "Game of Thrones" prequel returning to screens, the network unveiled bold marketing in New York City.
Charlotte Tilbury responds as video of "leaked internal email" goes viral
Fans were left shocked after an internal email containing confidential information about a product was sent to email subscribers on Monday.
Motivating Your Marketing Team: 5 Essential Strategies for Success
Your marketing team is one of your most powerful business assets, and when you learn how to effectively motivate them, you can boost your business to new levels of success.
Red Lobster's 'Endless Shrimp' and 5 other disastrous promotions
Red Lobster's endless shrimp deal is being blamed for the seafood chain's decline. It's hardly the first company to make a costly mistake.
Celebrity Brand Ambassadorships: Trends and Pitfalls in PR
It isn't without its challenges, so take a proactive approach to protect yourself in any celebrity collaboration.
Internet obsessed with hilarious way group of friends explain their jobs
"I have absolutely no idea what my friends do," one user commented, saying they need to use the method in their own life to find out.
Building Resilient Marketing Teams To Minimize and Avoid Crisis
A team of resilient individuals can enable your marketing department—and your entire organization—to quickly resolve and even avoid crises altogether.
Range Rover Houses bring luxury experiences to where SUV buyers hang out
Land Rover's Range Rover Houses take the idea of a showroom and mix it with a resort-like atmosphere.
Even as snacking habits evolve, nostalgia remains part of our diet
"A lot of people snack out of boredom, and then people snack because they're stressed and it's a comforting stress relief," one expert told Newsweek.
Brands want your loyalty—and will offer more than points to get it
"People want to feel like they are recognized for being special," one expert told Newsweek. "People are willing to pay to be treated in a different way."
How to seamlessly connect your business's online and offline marketing
Creating harmony between marketing in all its forms can aid in creating a unified brand experience.
Hershey hit with $5 million lawsuit over Reese's candy
In a class-action suit, a Florida woman has accused the chocolate maker of misleading consumers with depictions of some of its products on packaging.
AI and Marketing's Collaborative Future
Marketers should embrace AI and begin experimenting today to find a home for it among the larger catalog of marketing technologies and methods.
Why Mid-Tier Influencers Are Overshadowing A-List Celebrities
If you own a smaller brand, try partnering with mid-tier influencers to maximize your PR budget for results.
Developing a holiday marketing strategy? 12 points for businesses to consid
Mapping out a marketing strategy beforehand can help a business ensure its efforts are focused and tailored to potential customers.
Las Vegas Sphere Is America's new auto advertising hot spot
Automakers are utilizing the bright lights of Las Vegas' newest attraction to advertise their brands.
Was Ashton Kutcher and Mila Kunis' pot-smoking cat show an NFT scam?
The Hollywood couple's rocky week now includes scrutiny of the team behind their animated series, "Stoner Cats," which has been landed with a $1 million fine.
Five Effective Ways to Market to Younger Generations
The younger generation's consumer landscape is an intricate one, demanding innovation and adaptability.
Is 'Sound of Freedom' pay it forward message being removed from screenings?
Much of the film's box office success comes from the "genius" marketing campaign which features once the credits roll.
Authentic Leadership in the Age of Transparency: Building Trust in Marketin
There are habits and strategies that marketing leadership can adopt to express authenticity effectively to their company and the public.
Earned effect: The hack to earn more with less during recession
What happens to key business metrics when brands earn editorial coverage organically? How does that value translate to the bottom line?
Petition to change Washington Commanders' name gets 100,000 signatures
"It's a marketing nightmare for the franchise," a marketing expert told Newsweek.
Joe Rogan drinks Bud Light while calling out Americans over culture war
Speaking on his podcast, Rogan said that "the culture war in this country is so goofy. It's so overblown."
Ron DeSantis accused of wasting retirees' money on Bud Light lawsuit
The governor and GOP presidential candidate says Bud Light's "radical social policies" are negatively affected Florida public employees' pensions.
Buick enters a new era of design and inexpensive, premium SUVs
With a flood of new products, Buick is reintroducing itself to America with new logo and new focus.
Ford lowers price of its electric truck by nearly $10,000
Ford is taking the Tesla tack, significantly lowering the price of its F-150 Lightning pickup.
New Bud Light ad mocked amid boycott—"Hit rock bottom"
The video was shared by the beer brand amid the ongoing fallout over its collaboration with trans influencer Dylan Mulvaney.
Unleashing the Potential: Why Diversity and Inclusion Is Essential for Mode
To be successful in this ever-evolving landscape, marketers need to build the most inclusive and optimal team for success.
Bud Light makers won't say whether "woke" ad execs have been let go
Anheuser-Busch would not give an explicit answer about whether Alissa Heinerscheid and Daniel Blake still worked there, following a report they had been let go.