Digital Messaging Innovation Causes Infiniti to Shift Management Gears
Infiniti has created a unique management position that puts intersects the roles of head marketer and communications lead.
A Simple Guide to Handling Campaign Management
In general, marketing campaigns aim to increase brand awareness, organic search and lead generation.
Marketing Messages Without Strategy Always Fail: How to Avoid the Trap
Here are a few ways to articulate your message with your strategy in mind.
Colorado Clinic Fined $40K for Marketing Ivermectin as Cure for COVID
"My office will hold accountable those who continue to break the law after they are told to stop," said Colorado Attorney General Phil Wesier.
How AI is Changing Retail Marketing
When used with intentionality, AI in supply chain management can directly support and promote retail marketing initiatives.
The Secret Method for Turning Strangers Into Customers
There are a lot of different frameworks and strategies to use when trying to push consumers through your marketing funnel, but the AIDA is tried and true.
Who Is Buying Flying Cars? Startups Divulge Their Secret Formula
A multitude of startups are developing flying vehicles, racing to be the first to sell them to the mass market. Once they get there, who buys them?
Why PR Should Be Replaced by 'Trust Relations'
If all companies focused on what they could do for their customers, not what their customers could do for them, the world would be a much different place.
'Feeling Fat and Lazy?': Jameela Jamil Slams 'Fatphobic' NYC Billboard
"I was anorexic for 20 years because of adverts like these," wrote Jamil in an impassioned Instagram post.
Ford Teams up With Oreo to Launch 'Oreo Thins Protection Program'
A marketing campaign for the 2022 Ford Maverick sees packs of Oreo Thins disguised as the Maverick's owner's manual. The cookie packs are available July 14.
New Jeep, Fiat, Dodge, Chrysler Taglines Are Total Cringe
Stellantis gave its 13 vehicle brands new taglines that they say are indicative of the company's new electrified era.
How to Understand Your Audience Beyond Demographics Data
Ethnographic research allows you to understand specific cohorts within your market on a deeper level.
Before you launch a marketing campaign, define your core values
Determining your company's core values isn't something you can sidestep without undermining business success.
5 Clever Marketing Strategies that Helped Nonprofits Flourish During the Pa
With in-person fundraising events a complete no-go, savvy marketing has become even more necessary.
How Oral Health Companies Can Boost Revenues
What oral health marketers should focus on to get patients back in the office.
Nine Effective Ways to Keep Customers Coming Back for More
In the current market, keeping your customers around is more important than ever. Here's how to build a loyal audience.
If Done Right, Forum Marketing Is Time Well Spent
It takes time and patience, but forum marketing can result in relationships — and business opportunities — that make it well worth your while.
After the Pivot Comes the Cleanup
This year, companies will need to level up their internal operations and systems to meet that surge in customer touchpoints, remove friction and duplication of efforts, and create a more seamless experience for customers.
How Digital Advertising Will Change in 2021
While the digital transformation may be a savior for marketing and advertising efforts online and on social media in 2021, the decline of more traditional forms of advertising may only quicken
Are the Monoliths Just Part of a Marketing Ploy As Similar Object Found?
As once quoted in "The Simpsons"—"The End... of high prices!" Could the mysterious monoliths just be a marketing stunt?
Funeral Home Hands Out Flyers at COVID Denier Protest
In a tweet, the Italian funeral home's social media manager simply captioned the campaign: "Business is business."
Brazilian Community Rallies Around Ugly Dog Statue After Supermarket Remove
The dog was brought to a pet store located in a parking complex to try to bring in business, and while the giant pup may have a face that only a mother could love,
Patagonia Clothing Has a New Tag and It Might Offend You
Patagonia clothes now have tags that say, "Vote the A******s Out" ahead of the November election. People can also find resources on the outdoor brand's website.
Ronald McDonald and Burger King Mascot Share Kiss in 'Love Conquers All' Ad
The Finnish campaign comes as Burger King is the official partner for Helsinki Pride.
Need a Proposal to Remember? The Oscar Mayer Wienermobile is Here to Help
Oscar Mayer is giving you the opportunity to request its iconic Wienermobile to come to your proposals.
Instagram Story Filters: How to Find Out Which IKEA Icon You Are
Are you a LUDDE or a KALLAX personality type?
This Test Tells You If Your Personality Suits Having More or Less Choice
There's a lot of research in consumer behavior that disputes the notion "more is better." It says many of us, when confronted with too many options, either make poor decisions or avoid decisions altogether. But not true for everyone.
Nivea Skincare Accused of Homophobia: 'We Don't Do Gay'
A member of Nivea's longtime advertising agency says the skincare brand balked at an image of two men touching hands.
Fox and Friends Wants To Make America Merch Again
Fox News Channel opened up a streetside kiosk Monday morning during Fox & Friends in order to sell branded hats, bags and coffee mugs that will "help Make America Great Again" just in time for Mother's Day.
Online Trolling Can Lead to Financial Rewards
Trolling is the deliberate, deceptive and mischievous attempt to provoke reactions from other internet users.