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A New Way to Define Value in Drug Pricing
Pricing strategy Digital ArticleAn online tool takes objective and subjective factors into account. -
Creating Breakthroughs at 3M
Innovation Magazine ArticleCompanies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking. -
3 Ways to Humanize the Virtual Health Care Experience
Management Digital ArticleDigital tools should help doctors and patients make strong first impressions, meaningfully connect, and instill mutual confidence. -
What a Bipartisan Approach to U.S. Health Care Could Look Like
Global Business Digital ArticleEncourage competition, reduce costs, and cover the poorest. -
How Health Care Providers Can Ensure Patients’ End-of-Life Wishes Are Known
Government Digital ArticleJust having the conversation isn’t enough. -
U.S. Health Care Reform Will Require Politicians to Change Their Attitude
Negotiation strategies Digital ArticleAn “I win, you lose” approach won’t work. -
Telemedicine Is Vital to Reforming Health Care Delivery
Technology and analytics Digital ArticleIt can help lower costs and reach more people. -
The HBR List: Breakthrough Ideas for 2007
Decision making and problem solving Magazine ArticleOur annual survey of emerging ideas considers how nanotechnology will affect commerce, what role hope plays in leadership, and why, in an age that practically enshrines accountability, we need to beware of “accountabalism.” -
Bureaucracy Is Keeping Health Care from Getting Better
Operations strategy Digital ArticleBut lean management can help. -
All the Wrong Moves (Commentary for HBR Case Study)
Organizational Development Magazine ArticleNutrorim's products have been gaining national attention. In particular, sales of the company's organic, performance-enhancing sports supplement powder,... -
The CEO of Zoetis on How He Prepared for the Top Job
Career coaching Magazine ArticlePhotography: Andy Ryan The Idea: Alaix had spent years running businesses inside large companies. But when Pfizer decided to spin off his division in an IPO, the soon-to-be CEO embarked on an intensive training regimen to prepare for a very different role. For most of my career, I didn’t aspire to be the CEO of […] -
How Pharma Can Fix Its Reputation and Its Business at the Same Time
Competitive strategy Digital ArticleExpand access to medicine, and the rest will follow. -
Oslo Innovation Clinic Offers Treatment for Ideas
Innovation Digital ArticleThe first-of-its-kind Clinic of Innovation at Oslo University Hospital works a lot like an outpatient health clinic, but treats ideas rather than patients. Ideas walk in, are diagnosed, and are treated or referred; some are sent home with a prescription for further development, and an appointment for a follow-up visit. In addition to providing technical […] -
What the Pandemic Means for Health Care’s Digital Transformation
Technology and analytics Digital ArticleThree key priorities identified by leading CIOs. -
A "Public Option" That Would Work
Global Business Digital ArticleA critical issue in the Congressional debate on healthcare is whether the new legislation will include a "public option." Part of the problem is that... -
Global Challenges in Health Care: Is Rationing in Our Future?
International business Digital ArticleEditors’ Note: This post marks the launch of a month-long forum on the huge trends that will shape the need for and delivery of health care throughout the world for decades. In recent weeks, we have talked with a wide variety of people: executives at major pharmaceutical companies and care providers, scientists and inventors, academics […] -
How Doctors Can Help Prevent Gun Violence
Government policy and regulation Digital ArticleHealth care professionals have an important role to play. -
Turning Doctors into Leaders
Change management Magazine ArticleMedicine is in for a radical change as the old guard gives way to performance-driven teams. -
Navigating Health Care’s Transition to Private Exchanges
Change management Digital ArticleResearch from Accenture shows where the market is heading. -
A Framework for Designing Excellent Virtual Health Care
Organizational Development ResearchThe pandemic has illustrated the potential of virtual care - but realizing it has proven challenging.
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The Genesis Labs at Novartis
Leadership & Managing People Case Study11.95View Details Novartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams... -
PAREXEL International Corp.: Scaling Up
Leadership & Managing People Case Study11.95View Details Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself... -
Novartis: Leading a Global Enterprise
Strategy & Execution Case Study11.95View Details Novartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies.... -
Cabot Pharmaceuticals, Inc.
Sales & Marketing Case Study11.95View Details Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals... -
Operation Warp Speed and the COVID-19 Vaccine
Strategy & Execution Case Study11.95View Details As the COVID-19 pandemic shut down businesses and schools in 2020, global health authorities and governments kick-started the quest for a vaccine for... -
Zhongshan Hospital Affiliated to Fudan University: Where Smart Healthcare Meets the Future
Management Case Study11.95View Details Zhongshan Hospital was one of the best medical institutions in China, maintaining a leading position in domestic rankings thanks to its extensive capabilities.... -
Procurement at Betapharm Corp. (A)
Finance & Accounting Case Study11.95View Details Presents a move by Betapharm to centralize procurement and e-sourcing and the many control and incentive issues that arose subsequently. -
TecSalud's Response to COVID-19
Management Case Study11.95View Details This case explores TecSalud's response to COVID-19 between March 2020 and January 2021. TecSalud was the Healthcare System of the Instituto Tecnologico... -
McKesson
Strategy & Execution Case Study11.95View Details McKesson, a large, diversified drug distribution and health care IT company, is considering development of new business offerings to help private practice... -
Nuritas
Innovation & Entrepreneurship Case Study11.95View Details Nora Khaldi had built a technology "to unlock the power of nature" in the service of extending human lifespan and improving health, and now in April 2020... -
Springfield Hospital
Finance & Accounting Case Study11.95View Details One of the key roles of costing systems is to support the evaluation of performance and facilitate appropriate resource allocations. Through participation... -
Tanner Pharmaceuticals and the Price of a New Drug
Strategy & Execution Case Study11.95View Details One of the most profitable products for Tanner Pharmaceuticals Inc. (Tanner), a major U.S. pharmaceutical company, was a vaccine with the brand name Zorstat.... -
Traditional Way of Learning Ayurveda and Practising It: A Dialogue with Vaidya Bhaskarbhai Hardikar
Leadership & Managing People Case Study11.95View Details This case describes the teaching and learning processes in Ayurveda, the ancient Indian system of medicine as explained by Vaidya Hardikar. He practised... -
Glaxo and Zantac: The Life, Times, and Near Death of the World's Best-Selling Drug
Sales & Marketing Case Study11.95View Details This case details the history of Zantac, one of Glaxo's most successful products, from inception to deterioration when faced by the rise of generics.... -
Eli Lilly: Xigris (A)
Sales & Marketing Case Study11.95View Details Examines the launch of Xigris, a breakthrough new pharmaceutical product for the treatment of sepsis. The newly appointed head of marketing for Xigris... -
Miravo Healthcare: Marketing Resultz
{{MajorSubject}} Case Study11.95View Details In August 2022, two interns at Miravo Healthcare (Miravo) needed to present a comprehensive marketing plan for Miravo's over-the-counter (OTC) head lice... -
Novo Nordisk A/S: Designing for Diabetics, Epilogue
Technology & Operations Case Study5.00View Details Follows the Novolin prefilled insulin syringe through its launch decision for the United States. -
NICE or Nasty? Access and Reimbursement of Multiple Sclerosis Medicines in the UK
Sales & Marketing Case Study11.95View Details NICE (National Institute for Health and Clinical Excellence) reviews the cost effectiveness of medicines for the treatment of multiple sclerosis (annual... -
Antegren: A Beacon of Hope (B)
Leadership & Managing People Case Study5.00View Details An abstract is not available for this product.
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A New Way to Define Value in Drug Pricing
Pricing strategy Digital ArticleAn online tool takes objective and subjective factors into account. -
Creating Breakthroughs at 3M
Innovation Magazine ArticleCompanies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking. -
3 Ways to Humanize the Virtual Health Care Experience
Management Digital ArticleDigital tools should help doctors and patients make strong first impressions, meaningfully connect, and instill mutual confidence. -
What a Bipartisan Approach to U.S. Health Care Could Look Like
Global Business Digital ArticleEncourage competition, reduce costs, and cover the poorest. -
How Health Care Providers Can Ensure Patients’ End-of-Life Wishes Are Known
Government Digital ArticleJust having the conversation isn’t enough. -
U.S. Health Care Reform Will Require Politicians to Change Their Attitude
Negotiation strategies Digital ArticleAn “I win, you lose” approach won’t work. -
Telemedicine Is Vital to Reforming Health Care Delivery
Technology and analytics Digital ArticleIt can help lower costs and reach more people. -
The HBR List: Breakthrough Ideas for 2007
Decision making and problem solving Magazine ArticleOur annual survey of emerging ideas considers how nanotechnology will affect commerce, what role hope plays in leadership, and why, in an age that practically enshrines accountability, we need to beware of “accountabalism.” -
Bureaucracy Is Keeping Health Care from Getting Better
Operations strategy Digital ArticleBut lean management can help.