NEW THOUGHT LEADERSHIP | Future of Storytelling: Bold Storytelling in the Platform Age. Discover how blending creativity with data-driven insights is reshaping marketing. Uncover the latest trends, tools, and opportunities to elevate your 2025 strategy. Download Future of Storytelling: Bold Storytelling in the Platform Age for a full review of our insights and recommendations for brands. #FutureofStorytelling https://lnkd.in/eZtSpCRu
About us
iProspect, a dentsu company, is a leading global digital-first media agency. In the unbounded world, the future belongs to brands who are prepared to shape it. iProspect’s unmatched mix of media strategy, digital storytelling, and specialized audience insight sets a new standard for performance-driven brand building. Marketers are now expected to be the architects of transformative experiences, and through a relentless focus on human-centric solutions, iProspect drives accelerated growth for some of the world's most iconic brands, including Kering, Carlsberg, Ikea, Hilton, L'Oréal, Pandora, Hugo Boss, Red Bull, LinkedIn, and Tencent. With a dedicated team of more than 8,000 media and performance experts across 93 global markets, iProspect is steadfast in shaping the future of brand engagement and market influence through its hyper-specialized capabilities. We are built to accelerate growth that shapes the future.
- Website
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http://www.iprospect.com
External link for iProspect
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1996
- Specialties
- search engine marketing, search engine optimization, paid search advertising, online display advertising management, paid inclusion management, shopping feed management, global search engine marketing, Web analytics/attribution modeling, digital marketing, Business Intelligence, Activation marketing, and Strategy planning
Locations
Employees at iProspect
Updates
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Media Unbounded: The Revolutionary Power of Gen AI in Advertising. Capturing and converting audiences is both a challenge and an opportunity. At #CannesLions2024, dentsu's Hamish Kinniburgh led a panel with industry leaders to explore how Gen AI is revolutionizing advertising. Watch it here: https://lnkd.in/ds6VNtVJ
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The pressure on brands. The shift in trust brings a new level of responsibility: brands are expected to engage in meaningful ways that address broader societal needs, becoming active drivers of transformation. Embracing this shift provides companies with an opportunity to strengthen consumer trust and drive growth. Discover more and download Future of Storytelling: Bold Storytelling in the Platform Age. https://lnkd.in/eZtSpCRu #FutureofStorytelling
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We've been shortlisted in the IPA #EffectivenessAwards2024 for 'The National Lottery by adam&eveDDB and iProspect: How the National Lottery used advertising to create its own luck, contributing an extra £689 million to Good Causes'🎉. This shortlist is particularly significant as it has been a competitive year with the highest volume of entries since 1992 with just 28 shortlists from 79 entries. Check out the full shortlist here: https://lnkd.in/gkHkDZgi. Winners will be revealed at the Awards Ceremony on 7th October. Best of luck to all shortlists - we have our fingers crossed 🤞
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Want more from #TheDen at MADFest London? Catch up on our Unlocking the Power of Attention in Social Influence lunch with Snap Inc.: https://lnkd.in/dQh-HJMc #dentsuatMADFest
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From generating emotional engagement to real time measurement, The Future of Storytelling, the latest report by iProspect, outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment. Read more at: https://lnkd.in/gJTe249b
How brands can edge out competition with bold storytelling | Analysis | Campaign Asia
campaignasia.com
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Unlock the Power of Storytelling in Modern Media. As attention spans dwindle and the multi-platform environment grows increasingly complex, the ability to tell a compelling story is more critical than ever. To help brands navigate this dynamic landscape, download your copy of #FutureofStorytelling: Bold Storytelling in the Platform Age. https://lnkd.in/evBiiDWE #LBB
iProspect Unveils Report on Bold Storytelling in the Platform Age | LBBOnline
lbbonline.com
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🚀 Comptoir des Cotonniers et Princesse tam tam boostent leurs taux de clics de 31% avec iProspect et Channable ! Accompagné par iProspect, l'agence média du groupe dentsu, Comptoir des Cotonniers et Princesse tam tam Tam-Tam ont migré vers Channable pour optimiser la gestion de leurs flux produits. Cette transition a permis d'améliorer de manière significative les campagnes Shopping, entraînant une augmentation du taux de clics de 31%. Grâce à une coordination efficace entre les équipes d’iProspect et Channable, la migration a été fluide et a permis de lancer des campagnes plus performantes et mieux ciblées. Ce succès démontre l'importance de choisir les outils adaptés pour maximiser l'impact des campagnes digitales. Bravo à toutes les équipes pour leur implication ! 👏✨ Capucine Even Laurence Duchiron Fast Retailing Arthur LUBRANO #iProspect #dentsuFrance #ecommerce #search #digitalmarketing #shoppingads #CTR
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As real-time measurement advances, brands gain access to a wealth of platform-specific guidance and expert insights allowing marketers to craft compelling stories and ensure their delivery to the right audience at the optimal time. This level of adaptability keeps brands ahead of trends and engages consumers in ways that feel both relevant and authentic. For more, download Future of Storytelling: Bold Storytelling in the Platform Age today. https://lnkd.in/eZtSpCRu #FutureofStorytelling
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The boldness of non-linear storytelling lies in its potential to transform the consumer experience. Brands must be willing to break free from conventional structures and design campaigns that adapt to the ever-changing digital world. Embrace non-linear storytelling and download Future of Storytelling: Bold Storytelling in the Platform Age. https://lnkd.in/eZtSpCRu #FutureofStorytelling
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