Kmart shoppers are obsessed with this $35 item - but not for the reason you think

Australian pet owners are rushing to Kmart to get their hands on the $35 'buy of the year' - and it's already selling out across the country. 

Shoppers are 'obsessed' with the brand new three-piece wooden boucle bassinet for dolls.

The buy doubles as more than just a child's playtime companion - and pet lovers have started using it as a pet bed for their furry friends.

A woman recently shared images of her adorable Ragdoll cat lounging in the plush white cradle.

Australians are raving about the affordable high-quality option for their beloved pets as winter freezes on.

Most pets are uncomfortable wearing clothing like sweaters or jackets to keep warm, which is why the Kmart bassinet is the perfect solution to keep them toasty.

Aussies shared their rave reviews online, with many promising to make trips to their local Kmart stores.

'Oh my, her little face!' one exclaimed about the Ragdoll cat.

Australian pet owners are rushing to Kmart to get their hands on the $35 'buy of the year'

Australian pet owners are rushing to Kmart to get their hands on the $35 'buy of the year'

A woman recently shared images of her Ragdoll cat lounging in the plush white cradle

A woman recently shared images of her Ragdoll cat lounging in the plush white cradle

'Looks like I'm going to Kmart,' another wrote. 

A shopper said: 'I love this, I think my cats need a baby doll bassinet.'

A parent also claimed it worked perfectly for its intended purpose. 

'Great value and looks so good,' a mum wrote. 'Great addition to the playroom or bedroom. Easy to put together and great price!'

Australians also cannot get enough of the brand new self-warming pet bed ($35) that just hit Kmart stores.

'It'll keep [your dog or cat] cosy and warm all day and all night,' a young woman revealed in a video of her poodle. 'My dog didn't leave his bed all day,' she said. 

The unique bed features a thermal lining that reflects your pets body heat back up to them - and thousands claim it's even better than an electric hearing pad because of the minimised risk.

Australian pet lovers are rushing to their nearest Kmart to get their hands on the $35 pet bed

Australian pet lovers are rushing to their nearest Kmart to get their hands on the $35 pet bed

The bed has a removable and washable cover that you can easily clean. 

The bed's soft faux fur will provide your furry friend with a soft, comfortable spot to relax in.

Others couldn't wait to add the bargain product to their homes.   

'I'm getting this for my cat,' one declared. 

'Your pet will feel like they're lounging in a five-star hotel suite, complete with a personal heater!' another reviewer said.