Deeplocal

Summer is heating up, but our Claws are staying chill. 🥶 An empty cooler is a White Claw fan’s worst nightmare - and a major party foul. To Grab Life by the CLAW® this summer, we teamed up with the popular hard seltzer brand to create the world’s first tech-enabled Claw Cooler™. This exclusive, limited-edition device keeps 20+ White Claws at any icy 35° (the perfect temperature) with iceless refrigeration. It sends text alerts when supplies run low 📱, has a built-in Bluetooth speaker 🔊, and features lighting effects and animations for any vibe – including “Party Mode!” 🎉 It’s not too late to win your own Claw Cooler™! Join White Claw’s Digital Shore Club for a chance to win (T-Pain not included). 🎬 Video reposted from: White Claw #creativetechnology #brandexperience #whiteclaw #summer

But first… let me take a selfie 🤳 Happy National Selfie Day! We’re selfie-brating by throwing back to projects that made people stop and snap a pic. 📸✨ From a lifesize “Creel Clock” counting down to the launch of Stranger Things season 4 to a rollercoaster inspired by Google Home voice assistant, we never make the same thing twice, but it’s always picture-worthy. Sometimes we take selfies to the next level: Old Navy Selfiebration featured IRL, selfie art made from balloons, while NatGeo Einstein’s Chalkboard used machine learning to transform selfies into one-of-a-kind, algorithmic chalk portraits composed of Einstein’s handwriting. We’re on a mission to craft experiences that beg to be shared, bring people together, and create lasting memories. Happy Selfie Day! #brandexperience #ai #machinelearning #creativetechnology #selfie #selfieday

We were so happy to partner with LinkedIn at their recent event in NYC! To explore all the ways AI is changing the future of work, we executed a series of interactive demos; attendees weighed in on how they use AI for their jobs, and explored how LinkedIn Premium’s AI innovations are unlocking new growth opportunities. Congrats to our team for another job well done! #ai #brandexperience #technology #futureofwork https://lnkd.in/epnAsCHH

We were thrilled and honored to host Pittsburgh's Mayor Ed Gainey at our studio! We gave him a tour of the shop, playtested the VisitPITTSBURGH gashapon machine (his PGH persona? The Urban Adventurer!), and talked about the maker disciplines and equitable career pathways at the intersection of art and technology. As a company born and raised in PGH, it means so much to connect with local leaders and contribute our perspectives to the future of this one-of-a-kind city. Thank you to Kirk Holbrook and Gizmology for making this possible!

Headed to Cannes Lions International Festival of Creativity this year? Be sure to check out Infinite Fleurs at Google Beach and build your own AI-generated bouquet! 💐

We are SO excited to share this project that reps our hometown! 💛🖤 A nostalgic, one-of-a-kind gashapon machine – complete with AI-powered personalization – generates custom itineraries and dispenses miniatures based on five unique Pittsburgh personas: 🥟 Pierogi - “The Foodie” 🧶 Neighborly Sweater - “The Aesthete” 🟨 Terrible Towel - “The Fan” 🤖 The Rover - “The Techie” ⛰️ The Incline - “The Urban Adventurer” VisitPITTSBURGH had a new bold, bright, brand design, but came to us to figure out how to bring it to life with an engaging, fun, tourable experiential campaign that shows visitors how Pittsburgh can surprise them. Attendees completed a short, digital personality quiz at the machine, then turned the crank to receive their corresponding miniature and an AI-generated itinerary tailored to their tastes. Lines gathered all day at the machine during its debut at D.C. Pride Fest; guests were eager to plan their next adventure to the Steel City and take home a new mini friend. Next stop? JazzFest Cleveland! 🎷

Congrats to our friend Stephan Pretorius and the WPP team for their recognition on Ad Age's tech power list! We love having a front row seat to this pioneering innovation. https://lnkd.in/evRGYAyY To see how DL uses AI and ML as integral parts of our creative engineering process (from trade shows, to concerts, to amusement park rides, and more) take a look at some of our projects: https://www.deeplocal.ai/

We won a GOLD ADDY 🏆 for the Activision Call of Duty Next machines at this year’s AAF Pittsburgh & Ad 2 Pittsburgh ADDY Awards. 🎉 Thank you to our amazing team and clients! This past fall, the launch of COD Modern Warfare 3 marked the first-ever appearance of Zombies in a Modern Warfare series; to drum up excitement, Activision wanted an exclusive and surprising way to show up for fans at their in-person COD Next event in LA. We worked with Activision and Liquid Death (a perfectly apt beverage of choice) to bring the apocalyptic, uber-creepy world of Zombie mode to influencers on-site by building iconic vending machines from previous maps. Jugger-nog, Speed Cola, and Deadshot Daiquiri are all 1:1 replicas of the Perk-A-Cola machines that fans recognize and love from past COD releases. Some highlights: 🥇 1.6k mentions of the Perk-A-Cola machines on socials 🥇 51k+ engagements 🥇 Potential reach of 7.9M #brandexperience #creativetechnology #scenic #experiential #ooh #ambientmedia

It was so fun working on this Google Cloud x The Home Depot booth at Cloud Next 2024! We took attendees into the world of the store with plenty of orange and mock inventory... 🛠 By playing "Repair Riddles," guests learned what tools are needed for common repairs. They also saw how The Home Depot uses computer vision to help customers locate products and keep shelves stocked. More to come with this one! #ai #brandexperience #activation #event #creativetechnology #fabrication

We’ve gotten good at never doing the same thing twice…swipe for some process pics. ➡️ #fabrication #creativetechnology #experiences #brandactivation #brandedenvironment #experientialmarketing