Newfangled Studios is expanding, and we’re looking for creative minds to join the team. Our crew thrives on collaboration, fostering culture, and celebrating big wins alongside everyday moments that make work meaningful. We believe in a remote-first approach where everyone can feel included and empowered. Check out our open positions, and learn a little more about what makes our way of working special: https://lnkd.in/eZK5KcCg
Newfangled Studios
Media Production
Boston, Massachusetts 3,048 followers
Smart videos for smarter brands
About us
Newfangled is a creative studio focused on unlocking business results through the power of video and design.
- Website
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http://www.newfangledstudios.com
External link for Newfangled Studios
- Industry
- Media Production
- Company size
- 11-50 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Motion Graphics, Video Production, Video Editing, and video marketing
Locations
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Primary
560 Harrison Ave
4th Floor
Boston, Massachusetts 02118, US
Employees at Newfangled Studios
Updates
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🎧 From living room to lifestyle. This summer we helped Sonos, Inc. launch its first-ever headphones with a high-impact paid social campaign that not only captivated existing Sonos fans but also attracted a whole new audience. Want to know how we turned up the volume? Watch our case study sizzle. 🔥
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Get to know Newfangled Studios writer/director Scott Masterson! With over 20 years experience in the industry, Scott talked with LBBonline - Little Black Book and shared his thoughts about what's on the horizon for the advertising industry and his process in scripting and on set ✏️🎥 "Our team approaches each (social) platform differently, sometimes writing specific scripts, shooting in non-traditional mediums, or approaching the edits completely differently. It matters because what works as a feed ad on Instagram may not work as a reels ad on the same platform. You need to know the nuances if you want to be effective." Read more at the link below ⬇️
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Founder & Executive Creative Director at Newfangled Studios| Speaker | Inclusive Marketer | DEIB Advocate
Our Play-Doh campaign was featured in a case study by Amazon Ads! Working closely with Hasbro, we crafted engaging creative that was optimized for Amazon's Prime Video platform, helping to reach 7.2 MILLION unique shoppers and driving impressive brand lift. At Newfangled Studios, we believe in the power of compelling storytelling and visual design. Our Play-Doh campaign showcases how creative optimized for specific platforms can unlock incredible results. If you're looking for a creative partner who can elevate your brand's presence on Amazon, we'd love to chat! 🤝 #AmazonAds #PrimeVideo #CreativeAdvertising #PlayDoh #Hasbro https://lnkd.in/eW5hjM-D
How Hasbro drove sales with Prime Video ads
advertising.amazon.com
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🤔 What's been your favorite sports marketing campaign of 2024 so far? Our founder/ECD Macaela VanderMost shared her thoughts with Ad Age and if you are curious to know what she said, you'll just have to click the link below!👇 💯 https://lnkd.in/gWpRPP3d
Top sports marketing campaigns of 2024
adage.com
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Congrats to our client, the Boston Celtics, for winning the NBA Championship last night 🏆! The Celtics' victory brings back core memories of this campaign. Check it out at the link below: https://lnkd.in/eVerKPXE Fan art by Newfangled Creative Director Cory Fanjoy 🍀
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“It’s so exciting to see the team’s hard work recognized by this year’s FCS judges,” said Macaela VanderMost, founder and executive creative director at Newfangled Studios. “With over 600 entries submitted, it’s great to earn these honors, but what’s even more satisfying for us was the close collaboration and trust we developed with our client partners throughout these projects.” ✨ 🏆 👇 More on our success at the 30th Annual Financial Communications Society (FCS) Portfolio Awards. 💪
Newfangled Studios Takes Home 4 FCS Awards, Including Best in Show | LBBOnline
lbbonline.com
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Meet Sonos Ace. 🎧 Congrats to our client Sonos, Inc. for announcing their first-ever headphones this week! We've been hard at work helping produce social-first creative that shows off these obsessively crafted headphones and can't wait to share more of our work as it goes live. In the meantime, here's some BTS from our recent shoot in LA. Oh, and go check out these headphones for yourself over at Sonos.com!
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🏆 We're beyond excited to share that our client MassMutual just took home "Best In Show" at this year's Financial Communications Society Awards for the work we produced with them telling Command Sergeant Major Gretchen Evans incredible story! 🎉 ✨
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Newfangled Studios reposted this
🙏 Thank you Ad Age for including our Founder/ECD Macaela VanderMost in this piece covering the current moment women's sports is having at the center of pop culture! “Greatness sells, and that is not a gender-specific phenomenon,” said Macaela VanderMost, founder and executive creative director at Newfangled Studios. “If you’re still viewing women’s sports through the lens of micro-moments to cash in on, you risk being too narrow to get the most out of tentpole events and generational athletes, because those opportunities are only getting bigger.”
How Caitlin Clark fever is driving a new era of women’s sports marketing
adage.com