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Fabienne Queyrane, our Global Growth Lead at Publicis Production, recently joined other technologists and production leaders to share insights with LBBonline - Little Black Book on AI’s transformative impact on content personalisation at scale. Fabienne said: “AI not only facilitates faster content creation but, more importantly, helps us to make better-informed decisions about which content is best for which audience and platform. Our promise to brands is: ‘Make only what you need. Make more of what works. Make every asset work harder’ - and AI is empowering this.” Dive into the full discussion and discover more expert perspectives below. Thanks, Ben Conway for the opportunity. #AI #ContentPersonalisation #PublicisProduction #PXP #Prodigious #ContentCreation