#Agencies and #brands aren't always on the same page, especially when it comes to satisfaction versus confidence in delivery. Wpromote teamed up with Ascend2 to uncover the disconnect and see what decision makers were saying across the industry. https://lnkd.in/ggWmK7vf
Wpromote
Advertising Services
El Segundo, CA 48,112 followers
Challenging Convention, Accelerating Growth 7-Time Ad Age Best Place To Work
About us
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
- Website
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http://www.wpromote.com
External link for Wpromote
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- El Segundo, CA
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Paid Search & Media, Creative Services, SEO, Earned Social, Content Marketing, Feed Management, Paid Social, Facebook Advertising, Email Marketing, Display Advertising, Strategy, Local, Mobile, Google Analytics Consulting, and Digital Intelligence
Locations
Employees at Wpromote
Updates
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Miss out on this year's #TheLeadSummit? Check out Sammy (Frankel) Rubin's recap on all things #GenZ, #CreatorEconomy, consumer feedback, and more!
Brands today face a delicate balancing act: telling their own story vs. allowing others to interpret and share it. The key to success lies in establishing a well-defined brand identity that empowers #creators and #consumers to find their own meaningful interpretations. Relinquishing that control is challenging but vital to win in a world where connection is currency. At The Lead Summit in NYC this week, Marc Jacobs' Chief Marketing Officer Kristin Patrick and Chief Merchandising Officer Robert Rizzolo engaged in a substantive conversation on maintaining #brandrelevance in today's dynamic market. Here are my key takeaways: • Gen Z Connection: #Genz craves deeper involvement with brands, seeking to understand their values and evaluate how they align with their own. Robert emphasized, "Brands not only need to show how their products are essential, but find ways to make them emotional," noting that cultural connection is a powerful way to achieve this. • The New Source for Consumer Feedback: While retail stores have long served as learning labs, TikTok has revolutionized the ability to gather qualitative feedback rapidly - shrinking timelines from months to moments. Real-time insights into consumer sentiments now shape future design and inventory planning. This discussion on the increasingly important role of consumer preference in product development reminded me of Ty Haney's venture Try Your Best, which offers a proactive solution for brands to achieve just that. • Brand Interpretation and the #CreatorEconomy: The most successful brands are learning to loosen their grip on brand control. By allowing creators to tell their story and embracing diverse interpretations across platforms, brands foster more authentic and organic interactions with their audience, which ultimately translates to #commerce. The true test for brands is finding the sweet spot between maintaining a cohesive identity and fostering a vibrant, consumer-driven narrative. And of course, our team at Wpromote can help with that 😊
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With more #digitalcommerce options available than ever, it may feel like you need to be everywhere all at once. Wpromote’s Head of Media Investment Deanna (Cullen) Mulkeen breaks down the different options so you can choose the right path for your #brand. https://lnkd.in/gCFGthNr
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Harnessing cross-channel integration is paramount to driving results with affiliate marketing! At #iPX24, our Director of Affiliate Marketing Brieana Beltran and impact.com's Coady Joy explored how cross-channel integration can supercharge your strategy and unlock even more value with affiliate programs.
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When you think of in-store ads, you’re probably thinking of #digital #media in the aisles. While ad options at many stores are currently limited, startups are working to introduce more, from wayfinding tools to last-minute delivery. https://ow.ly/veLo50SzfrZ
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In a world of media convergence, #social platforms and #retailmedia networks are looking to capture ad dollars by adding capabilities that prove they’re uniquely primed to deliver performance results. https://ow.ly/fbfP50Szcrj
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Wpromote reposted this
Look who was spotted in action at impact.com's #iPX24! 🎉 Coady Joy hosted a dazzling discussion on cross-channel integration with Brieana Beltran from Wpromote. 😎 Meanwhile, Laura Press took the stage with Megan Neri from DMi Partners to bowl publishers over. The duo provided key strategies for working with tech partners in an ever-evolving affiliate world. 💡
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The dynamic between your #brand and your #agency partners can make or break your #marketing. Wpromote joined forces with Ascend2 to ask 500+ brand and agency decision-makers how their relationships are evolving, what’s working, and what’s not. https://ow.ly/jwUK50Syien
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Attending #TheLeadSummit? Then don't miss out on Sammy (Frankel) Rubin's panel (it's sure to be an exciting discussion)!
I'll be attending #TheLeadSummit later this week and moderating a discussion on #brandmarketing, #performancemarketing, #mediameasurement and the role of #content in driving business growth. Let me know if you'll be there, I'd love to connect!
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