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James Bond, Dunder Mifflin, and the Future of Product Placement
Marketing Digital ArticleThe search for an alternative to interruptive ads. -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Effective Public Management
Strategic planning Magazine ArticlePolitical scientists, legislators, educators, business executives, lawyers, consumerists—practically everyone, it sometimes seems—is calling for better public management. For businessmen, the need is especially important because they feel surrounded by government institutions with which they are legally required to interact. But enthusiasm for good government is one thing; understanding the nature of it, to say nothing […] -
Jimmy Carter: The Statesman as CEO
Leadership Magazine ArticleThis is the fourth in HBR’s series of interviews with some of the world’s recognized leaders—individuals who have led not a company but a country. Each leader illuminates something different about the subject of leadership: the quality of thinking, the sense of responsibility, the style of management. The qualities of the individuals vary, in part […] -
Profits with a Purpose: An Interview with Tom Chapman
Public relations Magazine ArticleGreatest Southeast Community Hospital is a 494-bed acute care facility located in southeast Washington, D.C. With revenues of $145 million and 2,650 employees, it is both the largest private employer and the only medical facility in a troubled and isolated community called Anacostia. Nearly a quarter of the area’s residents live below the poverty line, […] -
Identify the Marketing Metrics That Actually Matter
Technology & Operations Digital ArticleFacebook likes probably isn't one of them. -
What Innovators Who Create New Markets Do Differently
Business history Digital ArticleThree mindsets that lead to “nondisruptive creation.” -
Eclipse of the Public Corporation
IPOs Magazine ArticleNew organizations are emerging in its place—organizations that are corporate in form but have no public shareholders and are not listed or traded on organized exchanges. These organizations use public and private debt, rather than public equity, as their major source of capital. Their primary owners are not households but large institutions and entrepreneurs that […] -
Net Content: From Free to Fee
Marketing Magazine ArticleEveryone assumed that no one would pay for television programming—until cable came along. The same thing’s going to happen on the Web. -
What Makes People Follow Reluctant Leaders
Leadership & Managing People Digital ArticleA new study finds three traits that help people rise to the top. -
Winning the Talent War for Women: Sometimes It Takes a Revolution
Organizational Development Magazine ArticleIn 1991, Deloitte & Touche got a wake-up call about its efforts to retain women professionals. While it was recruiting almost as many women as men, the... -
How to Lead Your Fellow Rainmakers
Leadership & Managing People Magazine ArticleIn most corporate settings, leaders are expected to inspire and direct employees--leading is something they do to followers. But in professional service... -
WPP's CEO on Turning a Portfolio of Companies Into a Growth Machine
Leadership & Managing People Magazine ArticleIn 1985 WPP was a small, publicly traded company, worth about $1.3 million. It manufactured shopping carts and other wire and plastic products. Today... -
How the Best Brand-Influencer Partnerships Reach Gen Z
Sales & Marketing Digital ArticleFive lessons from companies leaning into the creator economy. -
The High Price of Low-Cost CPMs
Sales & Marketing Digital ArticleWhy are you paying for bots to click on your ads? -
Is Social Media Actually Helping Your Company’s Bottom Line?
Marketing Digital ArticleYou have millions of Twitter followers. So what? -
How Executive Recruiters Maintain Secrecy
Leadership & Managing People Digital ArticleWhen someone's about to lose their job, discretion is a must. -
In Praise of Extreme Moderation
Managing yourself Digital ArticleWhat if you didn’t give 110%? -
Get Your Money's Worth from Consultants
Organizational Development Digital ArticleHave you ever hired a consultant or been asked to work with one? If not, you're a distinct minority. Management consulting is a $160 billion industry,... -
The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
Innovation Magazine ArticleFrench powerhouse LVMH has created a constellation of the most lucrative brands in the world, from Dior to Dom Pérignon. Its chairman explains that success comes down to a four-part paradox: Be timeless and modern, fast growing and highly profitable—all at once.
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Managing Business Risk of Information Technology
Technology & Operations Case Study11.95View Details Sets up a situation in which participants must create presentations that assess the IT risk of a large company. -
HP-Cisco Alliance (A)
Organizational Development Case Study11.95View Details In 2002, Hewlett-Packard and Cisco Systems strove to develop their long-standing partnership into a strategic alliance with increasing impact. Critical... -
Uber: #WhatDoYouDo?
Organizational Development Case Study11.95View Details This public-sourced case is based on a 2017 blog post by a former Uber employee, Susan Fowler, in which she was brutally honest about the sexual harassment,... -
Konecta: Strategic Transformations in a Digital Era
Management Case Study11.95View Details The case analyzes the evolution of the business model of the Spanish multinational Konecta, which, since its origin, was dedicated to providing Contact... -
Jinnah Foundries: A Lesson in Change Management and Human Resources Restructuring
Leadership & Managing People Case Study11.95View Details Jinnah Engineering Works and Foundries had been a prominent foundry and machining business in Pakistan since its inception in 1950. In early 2018, it... -
Rein Chemical Co.: Specialty Division
Leadership & Managing People Case Study11.95View Details This case describes corporate management's recent discovery of widespread unethical pricing transactions in one division and key managers' different views... -
Narayana Murthy and Compassionate Capitalism
Leadership & Managing People Case Study11.95View Details Narayana Murthy's roles at Infosys Technologies--as a co-founder, longtime CEO, and nonexecutive chairman and chief mentor--has been marked by explosive... -
Adam Baxter Co./Local 190: 1983 Negotiation, Baxter Management Confidential Information
Strategy & Execution Case Study8.95View Details Includes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned... -
Camino Therapeutics (D)
Communication Case Study5.00View Details Supplement to case SM299A. In the #MeToo era, allegations of sexual assault and sexual misconduct pose difficult issues for employers, particularly when... -
In-housing Digital Marketing at Sprint Corp.
Sales & Marketing Case Study11.95View Details In the fall of 2019, Sprint's Chief Digital Officer Rob Roy reflected on the telecom's efforts to improve the effectiveness of its digital marketing campaigns.... -
Communications Policy
Sales & Marketing Case Study8.95View Details Introductory note on communications policy for use in first year marketing. Focuses on: Target selection; message delineation; communications intensity;... -
Lockheed Martin and Leidos Holdings: A Reverse Morris What?
Finance & Accounting Case Study11.95View Details This case is from the point of view of Peter Clarke, Vice President of Mergers and Acquisitions for Lockheed Martin's Information Systems and Global solutions... -
Privateer Holdings: Navigating a Rocketing, But Complex, Cannabis Marketplace
Innovation & Entrepreneurship Case Study11.95View Details Privateer Holdings was a Seattle-based private equity firm that was "shaping the future of the legal cannabis industry." In late 2017, Privateer held... -
MJINI: Understanding the Urban Youth Market
Innovation & Entrepreneurship Case Study11.95View Details MJINI--Urban Youth Experts was founded by two recent college graduates as a research consulting firm, focusing on the buying patterns and lifestyle preferences... -
Monster.com: Success Beyond the Bubble
Technology & Operations Case Study11.95View Details In 2001, Monster.com was an Internet site that, among other things, connected individuals seeking jobs with organizations wanting to hire. Its substitutes... -
Multi-Jurisdictional Compliance in Cyberspace
Global Business Case Study11.95View Details Law, by definition, was jurisdictional, yet in cyberspace, it had become increasingly questionable whether laws regulating the physical marketplace were... -
EverTrue: Mobile Technology Development (A)
Innovation & Entrepreneurship Case Study11.95View Details Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding... -
Food for thought: The "Junk Food" Act in Peru
Global Business Case Study11.95View Details On Friday, May 24, 2013, Peru's President, Ollanta Humala Tasso, had one week left to decide whether he would finally sign into law a bill that had fueled... -
Zurich Insurance: Diversity and Inclusion
Leadership & Managing People Case Study11.95View Details Zurich Insurance was undergoing organizational change after implementing five new people practices focused on: manager development, diversity and inclusion,... -
British Motorcycle Industry at a Crossroads
Strategy & Execution Case Study11.95View Details By 1975, the collapse of the British motorcycle industry is nearly complete. Only one British manufacturer, NVT, remains in operation. In this setting,...
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Managing Business Risk of Information Technology
Technology & Operations Case Study11.95View Details Sets up a situation in which participants must create presentations that assess the IT risk of a large company. -
HP-Cisco Alliance (A)
Organizational Development Case Study11.95View Details In 2002, Hewlett-Packard and Cisco Systems strove to develop their long-standing partnership into a strategic alliance with increasing impact. Critical... -
Uber: #WhatDoYouDo?
Organizational Development Case Study11.95View Details This public-sourced case is based on a 2017 blog post by a former Uber employee, Susan Fowler, in which she was brutally honest about the sexual harassment,... -
James Bond, Dunder Mifflin, and the Future of Product Placement
Marketing Digital ArticleThe search for an alternative to interruptive ads. -
Konecta: Strategic Transformations in a Digital Era
Management Case Study11.95View Details The case analyzes the evolution of the business model of the Spanish multinational Konecta, which, since its origin, was dedicated to providing Contact... -
Jinnah Foundries: A Lesson in Change Management and Human Resources Restructuring
Leadership & Managing People Case Study11.95View Details Jinnah Engineering Works and Foundries had been a prominent foundry and machining business in Pakistan since its inception in 1950. In early 2018, it... -
Rein Chemical Co.: Specialty Division
Leadership & Managing People Case Study11.95View Details This case describes corporate management's recent discovery of widespread unethical pricing transactions in one division and key managers' different views... -
Narayana Murthy and Compassionate Capitalism
Leadership & Managing People Case Study11.95View Details Narayana Murthy's roles at Infosys Technologies--as a co-founder, longtime CEO, and nonexecutive chairman and chief mentor--has been marked by explosive... -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Effective Public Management
Strategic planning Magazine ArticlePolitical scientists, legislators, educators, business executives, lawyers, consumerists—practically everyone, it sometimes seems—is calling for better public management. For businessmen, the need is especially important because they feel surrounded by government institutions with which they are legally required to interact. But enthusiasm for good government is one thing; understanding the nature of it, to say nothing […]