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Creating Breakthroughs at 3M
Innovation Magazine ArticleCompanies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking. -
All the Wrong Moves (Commentary for HBR Case Study)
Organizational Development Magazine ArticleNutrorim's products have been gaining national attention. In particular, sales of the company's organic, performance-enhancing sports supplement powder,... -
The CEO of Zoetis on How He Prepared for the Top Job
Career coaching Magazine ArticlePhotography: Andy Ryan The Idea: Alaix had spent years running businesses inside large companies. But when Pfizer decided to spin off his division in an IPO, the soon-to-be CEO embarked on an intensive training regimen to prepare for a very different role. For most of my career, I didn’t aspire to be the CEO of […] -
How Pharma Can Fix Its Reputation and Its Business at the Same Time
Competitive strategy Digital ArticleExpand access to medicine, and the rest will follow. -
A New Approach to Safely Sharing Cancer Patients’ Data
Corporate social responsibility Digital ArticleBetter treatment depends on it. -
Putting Customers in the “Wish Mode”
Customer experience Magazine ArticleDon’t settle for just making your product better. Let your customers make it great. -
What It Takes to Lead a Disease Research Foundation
Leadership & Managing People Digital ArticleThree strategies to stay laser focused on the path to a cure. -
The Marshmallow Test for Grownups
Leadership & Managing People Digital ArticleYour entire day revolves around willpower. -
How Much Cash Does Your Company Need?
Finance & Accounting Magazine ArticleIn late 2001, the directors of Pfizer asked that very question. And with good reason. After its 2000 merger with rival Warner-Lambert, the New York-based... -
From Managing Pills to Managing Brands
Marketing Magazine ArticleIn the drug business, marketing is now as important as science. -
Biogen Unchained
Marketing Magazine ArticleWhen the biotech pioneer had to get a blockbuster drug to market fast, it didn’t lock itself into a rigid supply chain. It joined with partners to become a virtual manufacturer. -
Local Memoirs of a Global Manager
International business Magazine ArticleManaging in my homeland taught me to treasure the provincial as well as the universal. -
Match Your Sales Force Structure to Your Business Life Cycle
Sales & Marketing Magazine ArticleAlthough companies devote considerable time and money to managing their sales forces, few focus much thought on how the structure of the sales force needs... -
Fixing Pharma's Incentives Problem in the Wake of the U.S. Opioid Crisis
Sales & Marketing Digital ArticleReward outcomes, not volume. -
All the Wrong Moves
Decision making and problem solving Magazine ArticleNutrorim’s best-selling sports supplement has been recalled because of a “new and improved” ingredient. The company’s CEO wonders: Why do the decisions we make keep coming back to haunt us? -
Rebuilding the R&D Engine in Big Pharma
Strategy & Execution Magazine ArticleFrom December 2000 to February 2008, the top 15 companies in the pharmaceutical industry lost roughly $850 billion in shareholder value. Although a number... -
Making Local Knowledge Global (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleDavid Martin, chief operating officer of Lexington Labs, was apprehensive about the upcoming meeting with his senior sales executives. Just a few years... -
"A Players" or "A Positions"? The Strategic Logic of Workforce Management
Organizational Development Magazine ArticleCompanies simply can't afford to have "A players" in all positions. Rather, businesses need to adopt a portfolio approach to workforce management, systematically... -
The Future of Drug Trials Is Better Data and Continuous Monitoring
R&D Digital ArticleIt will help patients and bring new treatments to market faster.
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The Genesis Labs at Novartis
Leadership & Managing People Case Study11.95View Details Novartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams... -
PAREXEL International Corp.: Scaling Up
Leadership & Managing People Case Study11.95View Details Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself... -
Novartis: Leading a Global Enterprise
Strategy & Execution Case Study11.95View Details Novartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies.... -
Cabot Pharmaceuticals, Inc.
Sales & Marketing Case Study11.95View Details Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals... -
Operation Warp Speed and the COVID-19 Vaccine
Strategy & Execution Case Study11.95View Details As the COVID-19 pandemic shut down businesses and schools in 2020, global health authorities and governments kick-started the quest for a vaccine for... -
Procurement at Betapharm Corp. (A)
Finance & Accounting Case Study11.95View Details Presents a move by Betapharm to centralize procurement and e-sourcing and the many control and incentive issues that arose subsequently. -
McKesson
Strategy & Execution Case Study11.95View Details McKesson, a large, diversified drug distribution and health care IT company, is considering development of new business offerings to help private practice... -
Nuritas
Innovation & Entrepreneurship Case Study11.95View Details Nora Khaldi had built a technology "to unlock the power of nature" in the service of extending human lifespan and improving health, and now in April 2020... -
Tanner Pharmaceuticals and the Price of a New Drug
Strategy & Execution Case Study11.95View Details One of the most profitable products for Tanner Pharmaceuticals Inc. (Tanner), a major U.S. pharmaceutical company, was a vaccine with the brand name Zorstat.... -
Glaxo and Zantac: The Life, Times, and Near Death of the World's Best-Selling Drug
Sales & Marketing Case Study11.95View Details This case details the history of Zantac, one of Glaxo's most successful products, from inception to deterioration when faced by the rise of generics.... -
Eli Lilly: Xigris (A)
Sales & Marketing Case Study11.95View Details Examines the launch of Xigris, a breakthrough new pharmaceutical product for the treatment of sepsis. The newly appointed head of marketing for Xigris... -
Miravo Healthcare: Marketing Resultz
{{MajorSubject}} Case Study11.95View Details In August 2022, two interns at Miravo Healthcare (Miravo) needed to present a comprehensive marketing plan for Miravo's over-the-counter (OTC) head lice... -
Novo Nordisk A/S: Designing for Diabetics, Epilogue
Technology & Operations Case Study5.00View Details Follows the Novolin prefilled insulin syringe through its launch decision for the United States. -
NICE or Nasty? Access and Reimbursement of Multiple Sclerosis Medicines in the UK
Sales & Marketing Case Study11.95View Details NICE (National Institute for Health and Clinical Excellence) reviews the cost effectiveness of medicines for the treatment of multiple sclerosis (annual... -
Antegren: A Beacon of Hope (B)
Leadership & Managing People Case Study5.00View Details An abstract is not available for this product. -
Getwell Pharmacy: Partner or Perish
Management Case Study11.95View Details In May 2022, Getwell Pharma India Private Limited was an independent neighbourhood pharmacy in Amritsar, India. Pharmacy retail in the country was largely... -
Rahzi's Dilemma: Decision-Making at Samudera Pharma Corporation (C)
Organizational Development Case Study5.00View Details Supplement to case SMU312. This is a three-part case. Case A introduces Rahzi Putera, a product manager at Samudera Pharma Corporation (SPC), one of Indonesia's... -
Medtronic: Making the Big Leap Forward (A)
Strategy & Execution Case Study11.95View Details In 2014, Medtronic was about to execute a $50 billion acquisition of Ireland-based Covidien. Medtronic CEO Omar Ishrak was committed to building the largest... -
The Messenger: Moderna, the Vaccine, and the Business Gamble That Changed the World
30.00View Details The inside story of an unprecedented feat of science and business. At the start of 2020, Moderna was a biotech unicorn with dim prospects. Yes, there...
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Creating Breakthroughs at 3M
Innovation Magazine ArticleCompanies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking. -
All the Wrong Moves (Commentary for HBR Case Study)
Organizational Development Magazine ArticleNutrorim's products have been gaining national attention. In particular, sales of the company's organic, performance-enhancing sports supplement powder,... -
The CEO of Zoetis on How He Prepared for the Top Job
Career coaching Magazine ArticlePhotography: Andy Ryan The Idea: Alaix had spent years running businesses inside large companies. But when Pfizer decided to spin off his division in an IPO, the soon-to-be CEO embarked on an intensive training regimen to prepare for a very different role. For most of my career, I didn’t aspire to be the CEO of […] -
How Pharma Can Fix Its Reputation and Its Business at the Same Time
Competitive strategy Digital ArticleExpand access to medicine, and the rest will follow. -
The Genesis Labs at Novartis
Leadership & Managing People Case Study11.95View Details Novartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams... -
PAREXEL International Corp.: Scaling Up
Leadership & Managing People Case Study11.95View Details Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself... -
Novartis: Leading a Global Enterprise
Strategy & Execution Case Study11.95View Details Novartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies.... -
Cabot Pharmaceuticals, Inc.
Sales & Marketing Case Study11.95View Details Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals... -
Operation Warp Speed and the COVID-19 Vaccine
Strategy & Execution Case Study11.95View Details As the COVID-19 pandemic shut down businesses and schools in 2020, global health authorities and governments kick-started the quest for a vaccine for...