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Is R&D Getting Harder, or Are Companies Just Getting Worse At It?
R&D Digital ArticleReturns to innovation appear to be declining. -
Managing Technological Change: A Box of Cigars for Brad
Strategy & Execution Magazine ArticleA hypothetical case illustrates managerial problems in a firm that has lost strategic control of technology and its competitive edge by becoming insulated... -
Customers as Innovators: A New Way to Create Value (HBR OnPoint Enhanced Edition)
Technology & Operations Magazine ArticleProduct R&D at many companies is a major bottleneck. The difficulty is that fully understanding the needs of just a single customer can be an inexact... -
The Ambitious Business Goals Aiming to Change the World
Organizational Development Digital ArticleFor example, Nissan is working toward a world with zero accidents. -
Why Now Is the Time for "Open Innovation"
Innovation & Leadership Digital ArticleCovid-19 has shown how companies can work together to solve problems. -
Which U.S. Companies Are Doing the Most R&D in China and India?
Emerging markets Digital ArticleAnd what makes their initiatives successful. -
Should Marketing or R&D Have More Power?
Sales & Marketing Digital ArticleThe experts weigh in. -
A New Approach to Safely Sharing Cancer Patients’ Data
Corporate social responsibility Digital ArticleBetter treatment depends on it. -
Stock Buybacks Aren’t Hurting Innovation
National competitiveness Digital ArticlePrivate R&D spending is actually increasing; it’s public investment that’s down. -
Industrial Espionage Is More Effective Than R&D
Strategy & Execution Magazine ArticleA new study shows that during the Cold War, corporate spying generated significant economic returns for East German companies. It was so successful, in... -
Four Paths to Business Model Innovation
Decision making and problem solving Magazine ArticleThe secret to success lies in who makes what decisions when and why. -
Organizing for High-Tech Marketing
IT management Magazine ArticleFor many established companies, becoming more effective marketers is a matter of fine tuning—increasing expenditures on promotion and advertising or reorganizing the sales force. For high-technology companies, becoming effective marketers is often a matter of starting from scratch. Such companies typically derive their initial strength from the innovations provided by the research and development function. […] -
How to Make Sure Good Ideas Don't Get Lost in the Shuffle
Innovation & Leadership Digital ArticleOne company's transparent approach to employee creativity. -
How Much Cash Does Your Company Need?
Finance & Accounting Magazine ArticleIn late 2001, the directors of Pfizer asked that very question. And with good reason. After its 2000 merger with rival Warner-Lambert, the New York-based... -
No Monopoly on Innovation
Innovation & Entrepreneurship Magazine ArticleMany economists argue that monopolies stifle innovation. But before the breakup, AT&T and its R&D units constituted probably the most potent innovation... -
Health Care Is an Investment, and the U.S. Should Start Treating It Like One
Finance & Accounting Digital ArticleAmerica's health care system underperforms. Here's why. -
This Pharma Company Stays Innovative by Doing Two Things
R&D Digital ArticleThey cost almost nothing. -
Corporate Imagination and Expeditionary Marketing
Sales & Marketing Magazine ArticleIn the 1990s, competitive success will come from building and dominating fundamentally new markets. Core competencies are one prerequisite for creating... -
Turn Customer Input into Innovation
Technology & Operations Magazine ArticleIt's difficult to find a company these days that doesn't strive to be customer driven. Too bad, then, that most companies go about the process of listening... -
Why Companies Are Creating Their Own Coworking Spaces
Organizational Development Digital ArticleHow to support the new parents on your team.
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Barry Riceman at NetD (A)
Technology & Operations Case Study11.95View Details Brandon Fogg must solve two seemingly unrelated problems in his management of creative R&D professionals. First, despite having hired brilliant research... -
The Genesis Labs at Novartis
Leadership & Managing People Case Study11.95View Details Novartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams... -
General Motors Technical Center India - Powertrain Engineering
Technology & Operations Case Study11.95View Details Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003... -
PAREXEL International Corp.: Scaling Up
Leadership & Managing People Case Study11.95View Details Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself... -
Asociacion Colombiana de Industrias Plasticas (Acoplasticos)
Strategy & Execution Case Study11.95View Details Acoplasticos was established in 1961 as a lobbying group for Colombia's major plastics manufacturing companies. In the early 1980s, the organization shifted... -
BMW: The 7-Series Project (A)
Technology & Operations Case Study11.95View Details Explores BMW's decision about how to manufacture prototype vehicles. Historically, BMW's prototypes were handcrafted by highly skilled artisans in the... -
Business-driven Research at IBM Research India
Technology & Operations Case Study11.95View Details What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management... -
The Messenger: Moderna, the Vaccine, and the Business Gamble That Changed the World
30.00View Details The inside story of an unprecedented feat of science and business. At the start of 2020, Moderna was a biotech unicorn with dim prospects. Yes, there... -
Frameworks for Dialogue and Research about Social Impact Investing
Innovation & Entrepreneurship Case Study8.95View Details Social Impact Investment is a rapidly expanding field, but terminology in the field is poorly defined and imprecise. This note suggests frameworks that... -
Teradyne Corp.: The Jaguar Project
Technology & Operations Case Study11.95View Details Teradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to... -
ALZA and Bio-Electro Systems (A): Technological and Financial Innovation
Finance & Accounting Case Study11.95View Details To develop the next generation of risky products, ALZA, a mature and profitable biotechnology firm specializing in drug delivery systems, must raise $40... -
DuPont Kevlar: Commercializing a Miracle Fiber
Technology & Operations Case Study11.95View Details Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily... -
Pfizer's Centers for Therapeutic Innovation (CTI)
Technology & Operations Case Study11.95View Details In 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical... -
Hewlett-Packard: Singapore (C)
Technology & Operations Case Study5.00View Details Discusses the printer Hewlett-Packard has developed. -
Innovation at Mahindra & Mahindra (B)
Technology & Operations Case Study5.00View Details Supplement to 609-065 -
Intel Research: Exploring the Future
Technology & Operations Case Study11.95View Details It is 2004 and David Tennenhouse, the director of Intel Research, is reviewing the organization he has built since 2000. Intel Research was charged with... -
Richardson-Vicks--1985 (B)
Finance & Accounting Case Study5.00View Details Considers takeover defenses erected by Richardson-Vicks. The objective is to determine whether these defenses can by breached by a determined suitor,... -
SonoSite: A View Inside
Technology & Operations Case Study11.95View Details After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite... -
Centre Suisse d'Electronique et de Microtechnique (CSEM)
Strategy & Execution Case Study11.95View Details Le Centre Suisse d'Electronique et de Microtechnique S.A. (CSEM)--the Swiss Center for Electronics and Microtechnology--was a major nonprofit research... -
Vertex Pharmaceuticals: R&D Portfolio Management (A)
Technology & Operations Case Study11.95View Details Vertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical...
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Is R&D Getting Harder, or Are Companies Just Getting Worse At It?
R&D Digital ArticleReturns to innovation appear to be declining. -
Social Media: A Tool for Open Innovation
Innovation & Entrepreneurship Digital ArticleDespite the exponential rise of social media use in external stakeholder engagement, academic research and managerial practice have paid little attention... -
Managing Technological Change: A Box of Cigars for Brad
Strategy & Execution Magazine ArticleA hypothetical case illustrates managerial problems in a firm that has lost strategic control of technology and its competitive edge by becoming insulated... -
Barry Riceman at NetD (A)
Technology & Operations Case Study11.95View Details Brandon Fogg must solve two seemingly unrelated problems in his management of creative R&D professionals. First, despite having hired brilliant research... -
Customers as Innovators: A New Way to Create Value (HBR OnPoint Enhanced Edition)
Technology & Operations Magazine ArticleProduct R&D at many companies is a major bottleneck. The difficulty is that fully understanding the needs of just a single customer can be an inexact... -
The Ambitious Business Goals Aiming to Change the World
Organizational Development Digital ArticleFor example, Nissan is working toward a world with zero accidents. -
The Genesis Labs at Novartis
Leadership & Managing People Case Study11.95View Details Novartis' Genesis Labs program, launched in 2016 as part of Novartis Institutes for Biomedical Research (NIBR), hosted pitch competitions where teams... -
General Motors Technical Center India - Powertrain Engineering
Technology & Operations Case Study11.95View Details Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003... -
Why Now Is the Time for "Open Innovation"
Innovation & Leadership Digital ArticleCovid-19 has shown how companies can work together to solve problems. -
Which U.S. Companies Are Doing the Most R&D in China and India?
Emerging markets Digital ArticleAnd what makes their initiatives successful.