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Why COOs Should Think Like Behavioral Economists
Behavioral economics Digital ArticleThe job is about shaping people’s choices. -
Nudge Your Customers Toward Better Choices
Decision making and problem solving Magazine ArticleThe standard version of your product or service can boost satisfaction and profits—or fuel defections and lawsuits. Here’s how to design defaults so that everyone wins. -
Leaders as Decision Architects
Leadership & Managing People Magazine ArticleEveryone from CEOs to frontline workers commits preventable mistakes-for example, underestimating how long it will take to finish a project or focusing... -
Why the Remain Campaign’s Persuasion Strategy Backfired
Economics Digital ArticleA Q&A with behavioral scientist Steve Martin. -
How to Get People to Seize Opportunities at Work
Behavioral economics Digital ArticleFive concepts from behavioral economics that companies can deploy to improve the take-up rates of products and programs. -
Building Behavioral Science Capability in Your Company
Finance & Accounting Digital ArticleA six-step plan for sharing insights. -
What Facebook’s Anti-Bias Training Program Gets Right
Managing people Digital ArticleResearch shows that three things matter. -
Product Success Is Not About the Zeitgeist
Global Business Digital ArticleStar Wars and Harry Potter would have been hits in any era. -
Smart Rules: Six Ways to Get People to Solve Problems Without You
Organizational Development Magazine ArticleAs the world has become more complex, companies have steadily increased their performance requirements: Now they strive to offer low prices and high quality;... -
What Was the Question?
Organizational Development Magazine ArticleBehavioral economists know that because people struggle to think about money and risk in a systematic way, they may make irrational, counterproductive... -
How Merrill Lynch Is Planning for Its Customers to Live to 100
Business and society Digital ArticleIt’s a shift that many companies will need to make in the coming years. -
Advertisers, Skip the Platitudes in 2021
Sales & Marketing Digital ArticleHere's what's resonating with consumers right now. -
What Makes People Upgrade Products? Thinking About Self-Improvement
Sales & Marketing Digital ArticlePeople splurge when they think they've grown. -
Rediscovering Market Segmentation
Sales & Marketing Magazine ArticleIn 1964, Daniel Yankelovich introduced in the pages of Harvard Business Review the concept of nondemographic segmentation, by which he meant the classification... -
Research: Why We're Incentivized by Discounts and Surcharges
Leadership & Managing People ResearchOur motivations are as social as they are financial. -
Use Behavioral Economics to Achieve Wellness Goals
Behavioral economics Digital ArticleStop educating people about what they already know. -
Column: You Are What You Measure
Performance indicators Magazine ArticleA loose consensus has formed around the idea that basing CEO pay on, say, five years of stock returns would eliminate some of the reckless decision making that led to the Great Recession. But I suspect that even if you could build a compensation plan that focuses on long-term shareholder value, you’d solve only part […] -
Why Nudging Your Customers Can Backfire
Behavioral economics Digital ArticleIt’s condescending, for one thing. -
How to Get Surgeons to Make Cost-Effective Decisions Without Jeopardizing Care
Finance & Accounting Digital ArticleLessons from the University of Texas MD Anderson Cancer Center. -
Match Your Motivational Tactic to the Situation
Behavioral economics Digital ArticleUsing the wrong one can backfire.
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Berkshire Hathaway: Covid-19 and the Great Disconnect
Strategy & Execution Case Study11.95View Details "We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful." Warren Buffet, 1986 Letter to Shareholders. This... -
Bamara Border Dispute - Confidential Instructions for Durnian Diplomats
Sales & Marketing Case Study5.00View Details Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective... -
frog design (Multimedia Case)
Management Tool25.00View Details The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths in Manhattan, through a joint... -
Selling CFLs at Wal-Mart, Epilogue
Sales & Marketing Case Study5.00View Details In early 2009, Wal-Mart executive Andy Barron realized the firm's lighting business was facing a challenge. After achieving a goal of selling 100 million... -
Tesla, Inc.: Supercharging Auto Sales
Leadership & Managing People Case Study11.95View Details This case describes the situation of Tesla, Inc. (Tesla), in mid-2019. Tesla had just successfully launched the more affordable Model 3, but sales of... -
Making stickK Stick: The Business of Behavioral Economics
Sales & Marketing Case Study11.95View Details stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business... -
Bored Ape Yacht Club: No More Monkey Business
Management Case Study11.95View Details In late 2022, a difficult period for the cryptocurrency industry persisted, marking the middle of what many considered a "crypto winter." Popular tokens... -
Acquisition Wave in the Fine Chemicals Industry (B)
Strategy & Execution Case Study5.00View Details Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals... -
From mHealth Hackathon to Reality: Diabetes Care
Strategy & Execution Case Study11.95View Details This case explores the development of a business plan for a mobile health application for diabetes care. The case depicts a student team excited about... -
Unilever Vietnam: A One-Rinse Revolution Towards a Sustainable Future (A)
Sales & Marketing Case Study11.95View Details It is October 2007 and competition in the fast-moving consumer goods space is heating up in the developing markets. Vietnam is no exception and Unilever... -
Loss Aversion, Decision Weights, and the Perceived Value of a Risk Profile
Finance & Accounting Case Study8.95View Details MBA students are taught to use the expected monetary value (EMV) to evaluate risky opportunities. The reaction of individuals to risk, however, is far... -
Merced College
Finance & Accounting Case Study11.95View Details Highlights some of the issues around the role of an endowment fund and the impact of SFAS 117 and 124 on it. Provides a good vehicle for discussing the... -
Why Do Good Managers Choose Poor Strategies?
Leadership & Managing People Case Study8.95View Details The uncertainty and complexity of most business environments make successful management a difficult art. Frequently, bright, experienced, well-educated... -
Bamara Border Dispute - Subsequent War Telegram for Ebegonian Diplomats
Sales & Marketing Case Study5.00View Details Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective... -
Bamara Border Dispute - Initial War Telegram for Durnian Diplomats
Sales & Marketing Case Study5.00View Details Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective... -
Behavioural Insights Team (B)
Leadership & Managing People Case Study5.00View Details -
Mr. KLM (B): Captain van Zanten
Organizational Development Case Study5.00View Details The three-part case study "Mr. KLM" recounts the story of the world's deadliest plane accident: the crash of two Boeing 747 aircraft at Tenerife in 1977.... -
Acquisition Wave in the Fine Chemicals Industry (A)
Strategy & Execution Case Study11.95View Details Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals... -
Bamara Border Dispute - Initial War Telegram for Ebegonian Diplomats
Sales & Marketing Case Study5.00View Details Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective... -
Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry
Global Business Case Study11.95View Details Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses...
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Why COOs Should Think Like Behavioral Economists
Behavioral economics Digital ArticleThe job is about shaping people’s choices. -
Berkshire Hathaway: Covid-19 and the Great Disconnect
Strategy & Execution Case Study11.95View Details "We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful." Warren Buffet, 1986 Letter to Shareholders. This... -
What Makes Your Brain Happy and Why You Should Do the Opposite
Strategy & Execution Digital ArticleIn an excerpt from his book of the same title, the author urges readers to address the problematic tendencies of a happy brain, which include many automatic... -
Nudge Your Customers Toward Better Choices
Decision making and problem solving Magazine ArticleThe standard version of your product or service can boost satisfaction and profits—or fuel defections and lawsuits. Here’s how to design defaults so that everyone wins. -
Harvard Business Review, May 2015
Organizational Development Magazine Issue16.95View Details Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives,... -
Leaders as Decision Architects
Leadership & Managing People Magazine ArticleEveryone from CEOs to frontline workers commits preventable mistakes-for example, underestimating how long it will take to finish a project or focusing... -
Why the Remain Campaign’s Persuasion Strategy Backfired
Economics Digital ArticleA Q&A with behavioral scientist Steve Martin. -
How to Get People to Seize Opportunities at Work
Behavioral economics Digital ArticleFive concepts from behavioral economics that companies can deploy to improve the take-up rates of products and programs. -
Bamara Border Dispute - Confidential Instructions for Durnian Diplomats
Sales & Marketing Case Study5.00View Details Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective... -
Building Behavioral Science Capability in Your Company
Finance & Accounting Digital ArticleA six-step plan for sharing insights.