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Shift Your Organization from Panic to Purpose
Sales & Marketing Digital ArticleBusiness as usual is impossible. Now is a perfect time to re-evaluate. -
10 Truths About Marketing After the Pandemic
Marketing Digital ArticleThere’s no going back to the old normal. -
Marketing Still Has a Colorism Problem
Sales & Marketing Digital ArticleFour strategies to help the industry fight discrimination against those with darker skin. -
Expand the Menu? (Commentary for HBR Case Study)
Strategy & Execution Magazine ArticleYolk-ay, a United Arab Emirates restaurant chain specializing in traditional Indian egg dishes, recently opened its eighth location in 10 years--but turnover... -
China’s Luxury Consumers Grow Up
Brand management Digital ArticleLuxury goods marketers in China received some good news last month. After the country’s annual policy planning meeting, Minister of Commerce Chen Deming announced that Beijing would soon reduce tariffs and cut red tape on luxury goods imports. The decisions are in line with other policies that will stimulate domestic consumption and, the government hopes, […] -
The Lure of Global Branding
Globalization Magazine ArticleBrand builders everywhere think they want global brands. But global brand leadership, not global brands, should be the priority. Successful companies follow four principles to meet that goal. -
Sales Teams Need to Stop Focusing on the Customer Funnel
Customer experience Digital ArticleInstead, build an “experience chain” that aligns the customer journey across physical and digital channels. -
The HBR List: Breakthrough Ideas for 2007
Decision making and problem solving Magazine ArticleOur annual survey of emerging ideas considers how nanotechnology will affect commerce, what role hope plays in leadership, and why, in an age that practically enshrines accountability, we need to beware of “accountabalism.” -
How Tesla, Under Armour, and Sonos Do Branding
Brand management Digital ArticleIt’s a mix of marketing and technology. -
The Best Advertising is Sincere
Brand management Digital ArticleThis old-fashioned virtue drives the most successful marketing. -
In Marketing, People Are Not Numbers
Sales & Marketing Digital ArticleCompanies can't approach the social era using broadcast media models. -
Research: How to Position a Luxury Brand as Sustainable
Sales & Marketing Digital ArticleHighlight your company's commitment to craftsmanship. -
Lessons from the Egg Master
Sales & Marketing Magazine ArticleFaberge perfected the concept of the artisan brand, says author John Butman. -
Your Company Needs a Strategy for Voice Technology
Technology and analytics Digital ArticleHere’s what the current landscape looks like. -
Google+ and Groucho Marx
Marketing Digital ArticleThis post is part of the HBR Insight Center Marketing That Works. When Google+ first launched, I received invitations from a couple of people, but Google wouldn’t actually let me join. Yes, it was a little embarrassing. Thanks for noticing. Did you get an early invitation that worked? Or, like me, did you have to […] -
B2B Sales Culture Must Change to Make the Most of Digital Tools
Customer experience Digital ArticleYou can’t deliver a modern customer experience with a dated approach. -
Market to Millennials by Getting Out of the Way
Marketing Digital ArticleIt’s more like hosting a party than running a campaign. -
What Does the Symmetry of Your Logo Say About Your Brand?
Brand management Digital ArticleA study on how consumers perceive design. -
11 Ways to Build Your Personal Brand
Brand management Digital ArticleThis is the second installment of a two-party entry on personal branding. Read the first part, The Return of the Personal Brand. If, as I argued last time, personal branding is now a prerequisite for career success, what does your brand need to offer? I was happy to read your responses. Now I’ll weigh in. […] -
A Better Way to Map Brand Strategy
Brand management Magazine ArticleFigure out where you are on the distinctiveness-centrality spectrum.
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Dakota Industrial Co. Ltd: Sustainable Garment Manufacturing in a Fast-Fashion World
Global Business Case Study11.95View Details This case explains how Dakota, a medium-sized garment maker headquartered in Hong Kong, built its sustainability program while serving a US$3 trillion... -
Indesit Company: Does Global Matter?
Global Business Case Study11.95View Details In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home... -
Ready-to-Eat Breakfast Cereal Industry: Philip Morris
Strategy & Execution Case Study5.00View Details Supplements Ready-to-Eat Breakfast Cereal Industry in 1994 (A). -
BP Oil International: Brand Image Program (A)
Sales & Marketing Case Study11.95View Details Chronicles BP Oil's process of developing, implementing, and assessing its global branding, along with key decision points at three critical areas along... -
Fiyta--The Case of a Chinese Watch Company
Sales & Marketing Case Study11.95View Details Fiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it,... -
Bimbo Group and Papalote Museo del Nino
Strategy & Execution Case Study11.95View Details In the early 1990s, the Mexican Grupo Bimbo was a leader in the world food industry, operating in 16 countries. In November 1993, Papalote Children's... -
Apex Ski Boots
Sales & Marketing Case Study11.95View Details Apex Ski Boots has introduced a new ski boot that, due to its radical design, is meeting resistance in the marketplace from many retailers, ski experts,... -
Dragon's Teeth Vineyards
Technology & Operations Case Study11.95View Details Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making... -
ASICS: Chasing a 2020 Vision
Sales & Marketing Case Study11.95View Details In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company's growth... -
Creative Advertising: Sunday Communications Ltd.
Sales & Marketing Case Study11.95View Details Mobile network operator Sunday Communications Ltd. burst onto the scene in 1997 with an innovative approach to branding and promotion. Its "feels like... -
Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers
Sales & Marketing Case Study11.95View Details Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide (1) whether Unilever should... -
Gardenburger Advertising Strategy (B)
Sales & Marketing Case Study5.00View Details In 1997, Lyle Hubbard, CEO of Gardenburger, a producer and marketer of veggie burgers and meat alternative products, had called together his executive... -
L'Oreal and the Globalization of American Beauty
Global Business Case Study11.95View Details Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization.... -
La Roche-Posay: Growing L'Oréal's Active Cosmetics Brand
Sales & Marketing Case Study11.95View Details As 2018 neared its end, Laetitia Toupet, international general manager of L'Oréal's La Roche-Posay brand reflected on the brand's achievements over the... -
Levi Strauss & Co.: Global Sourcing (A)
Leadership & Managing People Case Study11.95View Details In 1993, senior managers at Levi Strauss & Co., the world's largest brand-name apparel manufacturer, were deciding whether the company should have a business... -
Maria Sharapova: Marketing a Champion (B)
Sales & Marketing Case Study5.00View Details An abstract is not available for this product. -
Daimler - Betting on the Future of Mobility
Global Business Case Study11.95View Details -
The Clorox Company: Leveraging Green for Growth
Sales & Marketing Case Study11.95View Details The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These... -
Frito-Lay, Inc.: Grandma's
Sales & Marketing Case Study11.95View Details Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket...
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Dakota Industrial Co. Ltd: Sustainable Garment Manufacturing in a Fast-Fashion World
Global Business Case Study11.95View Details This case explains how Dakota, a medium-sized garment maker headquartered in Hong Kong, built its sustainability program while serving a US$3 trillion... -
Indesit Company: Does Global Matter?
Global Business Case Study11.95View Details In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home... -
Shift Your Organization from Panic to Purpose
Sales & Marketing Digital ArticleBusiness as usual is impossible. Now is a perfect time to re-evaluate. -
Ready-to-Eat Breakfast Cereal Industry: Philip Morris
Strategy & Execution Case Study5.00View Details Supplements Ready-to-Eat Breakfast Cereal Industry in 1994 (A). -
10 Truths About Marketing After the Pandemic
Marketing Digital ArticleThere’s no going back to the old normal. -
Marketing Still Has a Colorism Problem
Sales & Marketing Digital ArticleFour strategies to help the industry fight discrimination against those with darker skin. -
Expand the Menu? (Commentary for HBR Case Study)
Strategy & Execution Magazine ArticleYolk-ay, a United Arab Emirates restaurant chain specializing in traditional Indian egg dishes, recently opened its eighth location in 10 years--but turnover... -
China’s Luxury Consumers Grow Up
Brand management Digital ArticleLuxury goods marketers in China received some good news last month. After the country’s annual policy planning meeting, Minister of Commerce Chen Deming announced that Beijing would soon reduce tariffs and cut red tape on luxury goods imports. The decisions are in line with other policies that will stimulate domestic consumption and, the government hopes, […] -
The Lure of Global Branding
Globalization Magazine ArticleBrand builders everywhere think they want global brands. But global brand leadership, not global brands, should be the priority. Successful companies follow four principles to meet that goal. -
Sales Teams Need to Stop Focusing on the Customer Funnel
Customer experience Digital ArticleInstead, build an “experience chain” that aligns the customer journey across physical and digital channels.