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Research: U.S. Unemployment Rising Faster for Women and People of Color
Leadership & Managing People Digital ArticleStrategies to help your company buck the troubling trend. -
How Businesses Can Recruit and Develop More Young People of Color
Leadership & Managing People Digital ArticleA guide to building a better pipeline. -
Diversity Doesn't Stick Without Inclusion
Organizational Development Digital ArticleThe latter is harder to measure but just as important. -
The Female Economy
Strategy & Execution Magazine ArticleAs a market, women represent an opportunity bigger than China and India combined. They control $20 trillion in consumer spending, and that figure could... -
Learning How to Make Market Segmentation Work Again
Customer experience Digital ArticleFor decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or psychographic profiles, you may be wasting your money. Worse, your old segmentation may distract you from major shifts in customer behavior that […] -
How to Make Your Loyalty Program Pay Off
Sales & Marketing Digital ArticleA study of 2 million transactions at one retailer shows how companies often chase the wrong customers. -
Inside the Mind of the Chinese Consumer
Strategy & Execution Magazine ArticleFor the past three decades, the torrid pace of GDP growth in China has fascinated companies around the world. Western companies, in particular, have viewed... -
New Research Shows How Employees Feel When Their Requests for Raises Are Denied
Organizational Development Digital ArticleIf you can't say yes to a raise, you at least have to be able to say why. -
Kill a Brand, Keep a Customer
Sales & Marketing Magazine ArticleMost brands don't make much money. Year after year, businesses generate 80% to 90% of their profits from less than 20% of their brands. Yet most companies... -
How to Get People to Subscribe to Your Newsletter
Sales & Marketing Digital ArticleThree ways to build your list. -
8 Best Practices for Creating a Compelling Customer Experience
Customer strategy Digital ArticleTakeaways from an analysis of the American Customer Satisfaction Index. -
Women of Color Get Less Support at Work. Here's How Managers Can Change That.
Leadership & Managing People Digital ArticleFrom hiring to feedback to exit interviews. -
Asian Americans Are the Least Likely Group in the U.S. to Be Promoted to Management
Leadership & Managing People Digital ArticleIt's a problem in a number of sectors, from tech and finance to law and government. -
How America's Wealthiest Black Families Invest Money
Leadership & Managing People Digital ArticleCautiously. -
Class--or Mass? (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleJim Hargrove, the marketing director of $820 million Neptune Gourmet Seafood, is having a bad week. Neptune is the most upmarket player in the $20 billion... -
What Makes People Upgrade Products? Thinking About Self-Improvement
Sales & Marketing Digital ArticlePeople splurge when they think they've grown. -
Rediscovering Market Segmentation
Sales & Marketing Magazine ArticleIn 1964, Daniel Yankelovich introduced in the pages of Harvard Business Review the concept of nondemographic segmentation, by which he meant the classification... -
The New Rules of B2B Lead Generation
Sales & Marketing Digital ArticleFive ways sales teams can adapt to a new landscape. -
The Best Salespeople Do What the Best Brands Do
Sales & Marketing Digital ArticleThey don't just sell products. -
The Incumbent's Advantage
Strategy & Execution Magazine ArticleIf you run a big company, you might think it's nearly impossible to grow profits organically. Think again, say MacMillan, of the University of Pennsylvania's...
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Fortis Industries, Inc. (A)
Sales & Marketing Case Study11.95View Details Fortis Industries' packaging division manufactures steel and plastic strapping. In 2007, the company underwent a leveraged buyout. The case focuses on... -
Allegiant Airlines: Finding a New Customer Segment
Leadership & Managing People Case Study11.95View Details Founded in 1997, Allegiant Airlines (Allegiant) was one of the most profitable ultra-low-cost airlines in the United States. Allegiant maintained high... -
What Is Marketing?
Sales & Marketing Book32.00View Details This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized... -
Godiva Japan: Think Local, Scale Global
Sales & Marketing Case Study11.95View Details This case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline... -
www.dhonuk.com - Marketing Art in an Emerging Market
Sales & Marketing Case Study11.95View Details India as an emerging market offers tremendous opportunities to marketers. The marketing scenario is an upbeat one both for mundane products as well as... -
L'Oreal: Global Brand, Local Knowledge
Sales & Marketing Case Study11.95View Details Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening... -
Economics of Product Variety
Strategy & Execution Case Study8.95View Details Examines the economic tradeoffs affecting a firm's decision to offer one or more versions of a product to a segmented market. Also presents some arguments... -
ARCOR Group's Internationalization and the ARCOR Foundation in Brazil
Leadership & Managing People Case Study11.95View Details Created in 1991, the ARCOR Foundation had built a reputation for its social investment programs devoted to childhood-related issues as well as for its... -
Bimbo Group and Papalote Museo del Nino
Strategy & Execution Case Study11.95View Details In the early 1990s, the Mexican Grupo Bimbo was a leader in the world food industry, operating in 16 countries. In November 1993, Papalote Children's... -
Harlequin Enterprises: Assessing e-Books
Leadership & Managing People Case Study11.95View Details Harlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance... -
Stakeholder Analysis Tool
Strategy & Execution Case Study8.95View Details This exercise enables users to: identify stakeholders and analyze their interests and expectations; categorize interests and expectations based on importance;... -
Farm Electronics: The Business-to-Business Marketing Dilemma
Sales & Marketing Case Study11.95View Details In January 2019, the sole proprietor and the general manager of Farm Electronics met to discuss critical options for the possible growth path of their... -
Customization at BMW
Sales & Marketing Case Study11.95View Details The product planning manager for BMW Group Canada (BMW) wondered how to revive the once-promising BMW Individual program. Despite a strong start when... -
Grafica, Inc.: Winning the New Jersey Lottery (A)
Sales & Marketing Case Study11.95View Details Debra Taeschler, CEO of Grafica, is considering how to structure her agency's bid for the New Jersey Lottery account. The Lottery is facing declining... -
Travelogo: Understanding Customer Journeys
Management Case Study8.95View Details In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo-an online travel booking platform-initiates a... -
Fortis Industries, Inc. (B)
Sales & Marketing Case Study5.00View Details Describes whether the company adopts the price-flex policy discussed in the (A) case. Price increase in steel strapping raw materials is rescinded by... -
Artea: Designing Targeting Strategies
Sales & Marketing Case Study8.95View Details This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing-implications, causes, and possible... -
The Latest Research: Diversity
59.95View Details Everyone's talking about diversity, so why haven't most organizations made real progress toward inclusion? Research is starting to unravel the details,... -
Marble Slab Creamery: A Grand Occasion
Sales & Marketing Case Study11.95View Details The franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta,... -
Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)
Sales & Marketing Case Study8.95View Details Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two...
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Fortis Industries, Inc. (A)
Sales & Marketing Case Study11.95View Details Fortis Industries' packaging division manufactures steel and plastic strapping. In 2007, the company underwent a leveraged buyout. The case focuses on... -
Allegiant Airlines: Finding a New Customer Segment
Leadership & Managing People Case Study11.95View Details Founded in 1997, Allegiant Airlines (Allegiant) was one of the most profitable ultra-low-cost airlines in the United States. Allegiant maintained high... -
What Is Marketing?
Sales & Marketing Book32.00View Details This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized... -
Research: U.S. Unemployment Rising Faster for Women and People of Color
Leadership & Managing People Digital ArticleStrategies to help your company buck the troubling trend. -
Godiva Japan: Think Local, Scale Global
Sales & Marketing Case Study11.95View Details This case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline... -
www.dhonuk.com - Marketing Art in an Emerging Market
Sales & Marketing Case Study11.95View Details India as an emerging market offers tremendous opportunities to marketers. The marketing scenario is an upbeat one both for mundane products as well as... -
L'Oreal: Global Brand, Local Knowledge
Sales & Marketing Case Study11.95View Details Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening... -
Economics of Product Variety
Strategy & Execution Case Study8.95View Details Examines the economic tradeoffs affecting a firm's decision to offer one or more versions of a product to a segmented market. Also presents some arguments... -
ARCOR Group's Internationalization and the ARCOR Foundation in Brazil
Leadership & Managing People Case Study11.95View Details Created in 1991, the ARCOR Foundation had built a reputation for its social investment programs devoted to childhood-related issues as well as for its... -
Bimbo Group and Papalote Museo del Nino
Strategy & Execution Case Study11.95View Details In the early 1990s, the Mexican Grupo Bimbo was a leader in the world food industry, operating in 16 countries. In November 1993, Papalote Children's...