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The Power of Small, Flexible Teams
Ed Gilligan, president of American Express Company, describes how a small, cross-functional team launched Small Business Saturday in three weeks. -
In Marketing, People Are Not Numbers
Sales & Marketing Digital ArticleCompanies can't approach the social era using broadcast media models. -
B2B Sales Culture Must Change to Make the Most of Digital Tools
Customer experience Digital ArticleYou can’t deliver a modern customer experience with a dated approach. -
Do Your Marketing Metrics Show You the Full Picture?
Marketing Digital ArticleHow to create a road map to ensure you’re measuring what matters. -
How the Best Brand-Influencer Partnerships Reach Gen Z
Sales & Marketing Digital ArticleFive lessons from companies leaning into the creator economy. -
8 Best Practices for Creating a Compelling Customer Experience
Customer strategy Digital ArticleTakeaways from an analysis of the American Customer Satisfaction Index. -
Is Your Marketing Organization Ready for What's Next?
Sales & Marketing Magazine ArticleSweeping technological change has revolutionized marketing, while societal challenges have raised expectations about marketers' social performance. This... -
10 Ways to Boost Customer Satisfaction
Sales & Marketing Digital ArticleTakeaways from an analysis of millions of consumer data points. -
How Brands and Influencers Can Make the Most of the Relationship
Brand management Magazine ArticlePaid promotions cause followers to desert. Here’s how to limit the damage. -
Selling on TikTok and Taobao
Strategy SpotlightThe growing power of online video platforms -
How AI Can Help Sales Teams Craft More Personalized Pitches
Technology & Operations Digital ArticleHistorically, creating relevant messaging required a lot of leg work and research. New tools make it much easier. -
There Really Is a "Sales Gene"
Sales & Marketing Magazine ArticleMIT Sloan School of Management's Juanjuan Zhang and three coresearchers explored the relationship between genetics and sales performance. They studied... -
Using Technology to Create a Better Customer Experience
Sales & Marketing Digital ArticleYour strategy should be driven by relationship-building - not shiny new tech. -
How Your Business Should Tap into the Creator Economy
Social marketing Digital ArticleInfluencer marketing is upending established customer-facing businesses. -
Inside the Success of South Korean Brands
Brand management Digital ArticleThe specific and effective strategies that catapulted these brands to global success. -
Does Influencer Marketing Really Pay Off?
Marketing Digital ArticleResearch finds seven variables that impact a campaign’s effectiveness. -
Lessons from the Bud Light Boycott, One Year Later
Marketing Digital ArticleSix factors that make a brand more susceptible to consumer backlash. -
When It Comes to Influencers, Smaller Can Be Better
Marketing Magazine ArticleCompanies that rely on celebrities with lots of followers are missing out. -
Research: The Pros and Cons of Soliciting Customer Reviews
Sales and marketing Digital ArticleWhen it’s worth it — and when it can backfire. -
Social Strategies that Work
Strategy & Execution Magazine ArticleAlthough most companies have collected lots of friends and followers on social platforms such as Facebook, few have succeeded in generating profits there....
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Aravind Eye Hospital, Madurai, India: In Service for Sight
Sales & Marketing Case Study11.95View Details Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed... -
In-housing Digital Marketing at Sprint Corp.
Sales & Marketing Case Study11.95View Details In the fall of 2019, Sprint's Chief Digital Officer Rob Roy reflected on the telecom's efforts to improve the effectiveness of its digital marketing campaigns.... -
Sociable Labs C
Sales & Marketing Case Study5.00View Details Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet.... -
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
Sales & Marketing Case Study11.95View Details In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary... -
Netflix Inc.: Proving the Skeptics Wrong
Leadership & Managing People Case Study11.95View Details Netflix, a subscription-based movie and television show rental service, offered content to subscribers either via DVDs delivered by mail, or through Internet-based... -
Out of Hand Theater: Monetizing Creativity
Management Case Study11.95View Details Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her... -
Dumb Ways To Die: Advertising Train Safety (B)
Sales & Marketing Case Study5.00View Details The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget... -
Dumb Ways To Die: Advertising Train Safety (A)
Sales & Marketing Case Study11.95View Details The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget... -
Procter & Gamble PuR Purifier of Water TM (B): A Second Chance
Global Business Case Study5.00View Details P&G's PuR: Purifier of Water, a household water treatment sold in small sachets, was developed by P&G, in collaboration with the US Centers for Disease... -
ASOS PLC
Strategy & Execution Case Study11.95View Details Launched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16-25 years, the company offered... -
Dumb Ways To Die: Advertising Train Safety (C)
Sales & Marketing Case Study5.00View Details The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget... -
Facebook Fake News in the Post-Truth World
Strategy & Execution Case Study11.95View Details In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the... -
Social Media Marketing
Sales & Marketing Case Study8.95View Details This technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing.... -
vineyard vines and The Brotherhood of the Traveling Pants
Sales & Marketing Case Study11.95View Details This case, "vineyard vines and The Brotherhood of the Traveling Pants," introduces students to a unique partnership in the social media advertising world.... -
Facebook's Predicaments: Incidental, Inadvertent, or Intentional?
Management Case Study11.95View Details By October 2021, the US social media giant Facebook Inc. had been dominating the social media market globally with the highest number of active users.... -
Green Gold -an Innovative Sustainable Mining Scheme
Strategy & Execution Case Study11.95View Details AMICHOCÓ Foundation was a private non-profit organization operating since 1996 in the Colombian department of Chocó, one of the poorest in the country... -
All Nippon Airways' "Blue Wing": Elevating Social Impact
Innovation & Entrepreneurship Case Study11.95View Details The Blue Wing Program at All Nippon Airways (ANA) is the brainchild of Akira Fukabori, a traditionally-trained aviation engineer with a passion for social... -
Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid
Strategy & Execution Case Study11.95View Details Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating... -
UGG Steps into the Metaverse
Sales & Marketing Case Study11.95View Details In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The...
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The Power of Small, Flexible Teams
Ed Gilligan, president of American Express Company, describes how a small, cross-functional team launched Small Business Saturday in three weeks. -
Aravind Eye Hospital, Madurai, India: In Service for Sight
Sales & Marketing Case Study11.95View Details Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed... -
In Marketing, People Are Not Numbers
Sales & Marketing Digital ArticleCompanies can't approach the social era using broadcast media models. -
In-housing Digital Marketing at Sprint Corp.
Sales & Marketing Case Study11.95View Details In the fall of 2019, Sprint's Chief Digital Officer Rob Roy reflected on the telecom's efforts to improve the effectiveness of its digital marketing campaigns.... -
B2B Sales Culture Must Change to Make the Most of Digital Tools
Customer experience Digital ArticleYou can’t deliver a modern customer experience with a dated approach. -
Harvard Business Review, May/June 2024
Management Magazine Issue19.95View Details Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives,... -
Sociable Labs C
Sales & Marketing Case Study5.00View Details Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet.... -
Do Your Marketing Metrics Show You the Full Picture?
Marketing Digital ArticleHow to create a road map to ensure you’re measuring what matters. -
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
Sales & Marketing Case Study11.95View Details In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary...