Hyundai Motor America announced it's dividing its marketing group into two divisions - creative and performance. https://lnkd.in/eqaCQKgD Prophet Senior Partner, Mat Zucker is quoted in The Wall Street Journal, highlighting the importance of collaboration and integration for this move to be successful. Marketing organizations need to move at the pace of marketing. Whether you're evolving your marketing organization, or completely revamping it, Prophet helps you design and implement it for uncommon growth. Learn more: https://lnkd.in/e4MCq_QN #cmo #marketingorg #marketingnews
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Prophet is a consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s growth that is rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable. With 15 global offices and over 600 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them across consulting, experience and creative capabilities. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet is an equal-opportunity employer and strives to build a firm of many voices. We are committed to building a team that represents a variety of backgrounds, perspectives and skills. All employment, promotion and evaluation decisions are based on qualifications, merit and business need.
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http://www.prophet.com
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Updates
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Forrester's 2024 CX Index shows that customer experience is at an all-time low. #GenAI could offer a solution that early forms of AI couldn't: https://lnkd.in/eyxiR22M In this #HowToGrowInsights article, Senior Partner Kristen Groh discusses how generative AI is revolutionizing customer service by: 💡Understanding context and learning from interactions 💡Offering personalized, empathetic responses 💡Ensuring smooth transition between AI and human agents The key to get it right? Put humanity at the center. #GenerativeAI #CustomerService #CustomerExperience #ExperienceDesign
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Omar Akhtar had one dream: to be the lead guitarist in a rock band. Sometimes you've gotta pivot, and instead, he became a researcher who guided Fortune 500 giants on marketing excellence. https://lnkd.in/ebw7wnZY In this Rising episode, former #Propheteer Omar Akhtar shares his insight on the real impact of AI on marketing, his bold leap from brand-name company to start-up and his best-selling book, "Winning Through Platforms." Hosts: Mat Zucker and Josh Boaz
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The buzz around #GenAI is undeniable but many overlook the consumer perspective. We're launching a study to discover how people are using GenAI today, its impact on their lives and their future plans. Learn more: https://lnkd.in/eHvMEkkT
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Updating your story of value can close the value gap and accelerate strategy execution. https://lnkd.in/e8zBamHf Our new tool helps business leaders simplify complex business strategies into a compelling statement of value – a common language for executives and teams in words proven to win in the market. #valuegap #growthacceleration #businessstrategy
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How can you craft customer-focused, digitally powered growth strategies? https://lnkd.in/gZtjbw6q Read the article featuring Prophet Senior Partner Jay Milliken. In case you missed it, Jay was named a top 25 M&A Consultant in 2024 by The Consulting Report. #growthstrategy #businessgrowth #digitalfirst
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Dentsply Sirona aimed to be a pioneer in an industry slow to change: equipment manufacturing. After partnering with Prophet on its #DigitalTransformation, the company evolved into a software-centric digital dentistry organization. Learn more: https://lnkd.in/d_5WD-yt #DigitalTransformation #Innovation #Manufacturing
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The best leaders don't just embrace change. They create it. With consulting, experience and creative, Prophet helps your business unlock #UncommonGrowth. We're your end-to-end partner, working with you every step of the way in your growth journey. Learn about our firm: https://prophet.com/.
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How much did you spend on Amazon Prime Day? America's collective spend brought in $14.2B in revenue for Amazon in just 2 days. That's a 136% increase from its 2024 baseline sales. Jay Milliken shares the secret behind Amazon's success and valuable lessons for your own business in his #HowToGrowInsights blog. https://lnkd.in/dm_iSjUM How are you transforming customer loyalty in your business? Read to learn how to turn customers into loyal advocates, even without a traditional loyalty program. #HowToGrowInsights #CustomerLoyalty #PrimeDay
Psst… Amazon Prime Day is all about loyalty, not just good deals (though there are plenty of those)
Jay Milliken auf LinkedIn
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Growth isn't easy. It's challenging to navigate tech disruptions, trends, changing customer expectations and more. But it's possible. Use this guide to unlock your next wave of growth: https://lnkd.in/dbnizBic #UncommonGrowth
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