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The Booming Business of Drones
Innovation Digital ArticleUnmanned aircraft are creating a new civilian industry. -
Can You Cut "Turn Times" Without Adding Staff? (HBR Case Study)
Leadership & Managing People Magazine ArticleThe president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a... -
Reclaim Your Job
Organizational Development Magazine ArticleAsk most managers what gets in the way of their success, and you'll hear the familiar litany of complaints: Not enough time. Limited resources. No clear... -
Inside Boeing's Big Move: A Conversation with John Warner
Technology & Operations Magazine ArticleIf you could move your company's headquarters anywhere in the world, where would you go? How would you narrow the possibilities? Here's what's involved... -
How to Structure Customer Service Calls to Boost Satisfaction and Sales
Sales & Marketing Digital ArticleResearchers found that service agents yield better results when they use warm language to start and end conversations, focusing on problem-solving in... -
Leveraging the Psychology of the Salesperson: A Conversation with Psychologist and Anthropologist G. Clotaire Rapaille
Sales & Marketing Magazine ArticleWe have to admire salespeople's resilience in the face of endless rejection, their certainty that things will work out in the end. At the same time, we're... -
Procurement as Strategy
Innovation Magazine ArticleIn 2004, just days after Greece unexpectedly won the European Soccer Championship, Adidas delivered more than 145,000 Greece team jerseys across markets in Europe. Smart marketing, right? Without a doubt. But perhaps even more impressive were Adidas’s global procurement efforts: Thanks to a centralized supply chain coordinated with its country-based sales subsidiaries, the company created […] -
Curveball: Strategies to Fool the Competition
Strategy & Execution Magazine ArticleIn this follow-up piece to his article "Hardball: Five Killer Strategies for Trouncing the Competition" (HBR, April 2004), George Stalk Jr. of the Boston... -
Strategy as Active Waiting
Strategy & Execution Magazine ArticleSuccessful executives who cut their teeth in stable industries or in developed countries often stumble when they face more volatile markets. They falter,... -
First Make It Work, Then Rebrand It
Mergers and acquisitions Magazine ArticleUsually when companies merge, they get right to work on rebranding. In the case of airlines, the combined entity’s new logo quickly finds its way onto repainted planes, restyled uniforms, and fresh airport signage. But after Avianca and TACA merged—each with its own rich heritage, culture, and business—we took our time. In fact, we waited […] -
Are Your Engineers Talking to One Another When They Should?
Business communication Magazine ArticleCost overruns, schedule slippage, and quality problems often result from a failure to provide timely information or resources. Here’s a way to help prevent that from happening. -
Quest for Customer Focus
Sales & Marketing Magazine ArticleCompanies have poured enormous amounts of money into customer relationship management, but in many cases the investment hasn't really paid off. That's... -
The Commercial Space Age Is Here
Global Business Digital ArticlePrivate space travel is just the beginning. -
Evidence-Based Management
Organizational Development Magazine ArticleFor the most part, managers looking to cure their organizational ills rely on obsolete knowledge they picked up in school, long-standing but never proven... -
Retention Through Redemption
Leadership & Managing People Magazine ArticleCorporate America and the U.S. Navy share one big problem: employee retention. Today's knowledge workers hop from start-up to start-up. And 40% of the... -
How ‘National Security’ Hurts National Competitiveness
Globalization Magazine ArticleThe world economy has entered a new era of industrial competition. Every major advanced industrial nation—and a growing number of developing ones—are all competing in the same crucial technologies. A 1989 “Critical Technologies Plan” published by the Department of Defense identified 22 technologies essential to future military security, but the technologies are also indicators of […] -
Managing High-Stakes Situations: 5 Lessons from the Pentagon
Communication Digital ArticleAsh Carter on why it takes a strong communication plan and a transparent culture. -
Selection Bias and the Perils of Benchmarking
Strategy & Execution Magazine ArticleTo find the secrets of business success, what could be more natural than studying successful businesses? In fact, nothing could be more dangerous, warns... -
A Platform Approach to Space Exploration
Project management Digital ArticlePrivate companies like SpaceX treat rocket systems as platforms rather than bespoke one-off projects. -
Perfect Message at the Perfect Moment
Sales & Marketing Magazine ArticleMarketers planning promotional campaigns ask questions to boost the odds that the messages will be accepted: Who should receive each message? What should...
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Allegiant Airlines: Finding a New Customer Segment
Leadership & Managing People Case Study11.95View Details Founded in 1997, Allegiant Airlines (Allegiant) was one of the most profitable ultra-low-cost airlines in the United States. Allegiant maintained high... -
Cathay Pacific (B): Implementing an Integrated e-Freight Solution
Technology & Operations Case Study5.00View Details This case is designed as the second part of a two-part case study on Cathay Pacific's cargo operations, but it can be used separately on a stand-alone... -
Air Canada - Risk Management
Finance & Accounting Case Study11.95View Details The chief executive officer (CEO) of Air Canada was reviewing the company's risk management program with the intent to suggest changes to the policy.... -
Delta Air Lines (A): The Low-Cost Carrier Threat
Strategy & Execution Case Study11.95View Details In the 'Delta Air Lines (A): The Low-Cost Carrier Threat' case, the top management of Delta Air Lines must decide how to respond to the threat posed by... -
Airbus A3XX: Developing the World's Largest Commercial Jet (B)
Finance & Accounting Case Study5.00View Details Supplements the (A) case. -
United Flight 3411: What Went Wrong?
Organizational Development Case Study11.95View Details On April 9, 2017, United Airlines flight 3411 to Louisville was held at the gate in Chicago while customer Dr. David Dao was forcibly removed from his... -
The Rise and Demise of Airbus A380
Strategy & Execution Case Study11.95View Details Set in July 2021, this case talks about the launch and discontinuation of the very large aircraft, A380, by leading aircraft manufacturer Airbus. The... -
Hong Kong Dragon Airlines Limited (A): Determining the Cost of Capital
Finance & Accounting Case Study11.95View Details In order to protect its operation from 2007 onwards, Dragonair needed to replace a spare engine that was deemed beyond economic repair back in late 2002.... -
Valentina Tereshkova: Conquering Space
Organizational Development Case Study11.95View Details On June 13, 1963, Valentina Tereshkova of the USSR became the first woman to fly in space on Vostok 6. Soviet leaders publicly espoused gender equity,... -
Porter Airlines: A Political Fight for Flight
Innovation & Entrepreneurship Case Study11.95View Details The case describes the political, regulatory and stakeholder challenges confronting the founder of Porter Airlines, located in Toronto, Ontario, during... -
Southwest Airlines in Baltimore
Technology & Operations Case Study11.95View Details The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point... -
Teaming at GE Aviation
Organizational Development Case Study11.95View Details Describes the challenges and successes encountered by GE's Aviation business in implementing a teaming work structure and culture in plants across its... -
Singapore Airlines (B): Strategic Positioning in the Indian Airline Industry
Leadership & Managing People Case Study5.00View Details Supplement to case IMD724. Singapore Airlines creates a partnership with India's Tata Group to create a full-service airline to serve the Indian market.... -
Depreciation at Delta Air Lines: The 'Fresh Start'
Finance & Accounting Case Study8.95View Details In estimating depreciation for accounting purposes, Delta Air Lines has changed its assumptions about aircraft lifespan and residual values four times... -
Planetary Resources Inc., Property Rights, and the Regulation of the Space Economy
Global Business Case Study11.95View Details Planetary Resources, Inc. (PRI) had a bold, some said crazy, vision: to mine asteroids. One might have assumed that developing the right technology would... -
WestJet: The Pearson Decision
Strategy & Execution Case Study11.95View Details In early 2003, WestJet's management was reviewing its plans for growth, specifically considering whether WestJet should move its eastern Canada base of... -
Singapore Airlines (D): The Sustainability Question
Leadership & Managing People Case Study5.00View Details Supplement to case IMD724. Case D looks at the sustainability challenges in the airline industry, given that aviation emissions have more than doubled... -
BAE Automated Systems (B): Implementing the Denver International Airport Baggage-Handling System
Technology & Operations Case Study5.00View Details Describes the negotiations between the City of Denver officials, airlines, consulting companies, and BAE for the construction of a backup baggage system... -
Boeing and the 737 MAX Crisis
Strategy & Execution Case Study11.95View Details Monday, January 13, 2020, was David Calhoun's first day on the job as President and CEO of Boeing, Incorporated. Prior to Calhoun's first day, two separate... -
Tomorrow.io Goes to Space
Innovation & Entrepreneurship Case Study11.95View Details In March 2021, the weather company Tomorrow.io announced a new project to develop satellites equipped with radar for weather monitoring and launch them...
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Allegiant Airlines: Finding a New Customer Segment
Leadership & Managing People Case Study11.95View Details Founded in 1997, Allegiant Airlines (Allegiant) was one of the most profitable ultra-low-cost airlines in the United States. Allegiant maintained high... -
Cathay Pacific (B): Implementing an Integrated e-Freight Solution
Technology & Operations Case Study5.00View Details This case is designed as the second part of a two-part case study on Cathay Pacific's cargo operations, but it can be used separately on a stand-alone... -
Air Canada - Risk Management
Finance & Accounting Case Study11.95View Details The chief executive officer (CEO) of Air Canada was reviewing the company's risk management program with the intent to suggest changes to the policy.... -
Delta Air Lines (A): The Low-Cost Carrier Threat
Strategy & Execution Case Study11.95View Details In the 'Delta Air Lines (A): The Low-Cost Carrier Threat' case, the top management of Delta Air Lines must decide how to respond to the threat posed by... -
The Booming Business of Drones
Innovation Digital ArticleUnmanned aircraft are creating a new civilian industry. -
Airbus A3XX: Developing the World's Largest Commercial Jet (B)
Finance & Accounting Case Study5.00View Details Supplements the (A) case. -
United Flight 3411: What Went Wrong?
Organizational Development Case Study11.95View Details On April 9, 2017, United Airlines flight 3411 to Louisville was held at the gate in Chicago while customer Dr. David Dao was forcibly removed from his... -
The Rise and Demise of Airbus A380
Strategy & Execution Case Study11.95View Details Set in July 2021, this case talks about the launch and discontinuation of the very large aircraft, A380, by leading aircraft manufacturer Airbus. The... -
Hong Kong Dragon Airlines Limited (A): Determining the Cost of Capital
Finance & Accounting Case Study11.95View Details In order to protect its operation from 2007 onwards, Dragonair needed to replace a spare engine that was deemed beyond economic repair back in late 2002.... -
Valentina Tereshkova: Conquering Space
Organizational Development Case Study11.95View Details On June 13, 1963, Valentina Tereshkova of the USSR became the first woman to fly in space on Vostok 6. Soviet leaders publicly espoused gender equity,...