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Life’s Work: An Interview with Alain Ducasse
Cross-cultural management Magazine ArticlePhotography: Eric Leleu Alain Ducasse learned to love food on his parents’ farm. He received his first three-star Michelin rating—for Le Louis XV, in Monaco—when he was just 33 and now runs an empire of more than 20 restaurants (with a collective 19 Michelin stars) in cities from Tokyo to Las Vegas. Interviewed by Patrice […] -
How the Sharing Economy Can Improve Your Next Business Trip
Leadership & Managing People Digital ArticleOn-demand services to try. -
Relentless Idealism for Tough Times
Recessions Magazine ArticleThe Idea in Brief It’s good that a recession forces businesses to operate more efficiently, but many panic and make damaging trade-offs. Alice Waters runs a thriftier kitchen these days at Chez Panisse, but she still gives top priority to quality and sustainability, both indispensable to the brand. In contrast to the many business owners […] -
Capturing Customers’ Spare Change
Analytics and data science Magazine ArticleGetting customers to make impulse purchases at the checkout counter has always been more of an art than a science. Now, though, the fast-food industry is combining psychology and computer technology to increase impulse buying. This new sales strategy exploits what we call the “spare-change effect”—people’s willingness to buy with change goods that they wouldn’t […] -
Marriott’s Executive Chairman on Choosing the First Nonfamily CEO
Succession planning Magazine ArticlePhotography: Getty Images/Bloomberg The Idea:For decades Bill Marriott expected that his son would become the third generation to lead the global hotel company. But gradually he realized that he had to make a different choice. When I became the head of Marriott, in 1964, many people were surprised. I was only 32 and had worked […] -
HBR Case Study: Time for a Unified Campaign?
Brand management Magazine ArticleAlegre Hotels has traditionally left promotion to each of its diverse properties. But a looming crisis may call for a new strategy. -
The Corporate Brand: Help or Hindrance?
Brand management Magazine ArticleLilypad Hotels and Resorts may rebrand its boutique properties under the corporate name. Will customers and hotel managers buy in—or simply check out? -
Forced to Shut Down
Leadership & Managing People Magazine ArticleIn 1999, Mei Zhang quit her lucrative consulting job to launch WildChina, a small travel company in her native China. Nearly four years later, the SARS... -
Life’s Work: Ferran Adrià
Leadership Magazine ArticleSquib -
How to Avoid Frustrating Business Travel Mishaps
Leadership & Managing People Digital ArticleA concise guide. -
How to Find the Time to Connect with Colleagues When You're Very, Very Busy
Leadership & Managing People Digital ArticleStrategies for overscheduled, under-connected employees. -
Coming Up Short on Nonfinancial Performance Measurement
Decision making and problem solving Magazine ArticleTracking things like customer satisfaction and employee turnover can powerfully supplement traditional bookkeeping. Unfortunately, most companies botch the job. -
Everyone Says They Listen to Their Customers-Here's How to Really Do It
Sales & Marketing Digital ArticleLessons from a luxury hotel chain. -
How Airlines Can Cut Costs - Without Annoying Customers
Strategy & Execution Digital ArticleFrequent flyer miles can incentivize passengers not to use some high-cost services. -
The Darwinian Workplace
Human resource management Magazine ArticleNew technology is helping employers systematically shift more work to their best employees. -
Changing a Culture of Face Time
Employee retention Magazine ArticleMarriott’s intense work ethic was driving away talented managers. Transforming that culture wasn’t easy, but the change led to happier employees—and better results. -
Where Does the Airline Industry Go from Here?
Global Business Digital ArticleEighteen months into the pandemic, a panel of experts discuss what's changed, whether the bailouts were misspent, and if business travel is ever coming... -
To Improve Food Inspections, Change the Way They’re Scheduled
Process management Digital ArticleNew research finds that the timing of commercial kitchen inspections affects their results. -
Innovate at Your Own Risk
Innovation & Entrepreneurship Magazine ArticleRisk aversion is undermining U.S. innovation, warns Deborah Wince-Smith, president of the Council on Competitiveness. -
A Stake in the Business
Organizational restructuring Magazine ArticleWhen I and three friends open-ed the first Outback Steakhouse in March 1988, in Tampa, Florida, we hoped it would be successful enough to spawn a few more nearby, and perhaps some other kinds of restaurants as well. Since then, our chain of Australia-themed restaurants has grown—to some 900 locations and counting—and we’ve invested in […]
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Airbnb: What´s Next?
Sales & Marketing Case Study11.95View Details The general manager for Airbnb in Spain and Portugal, Jeroen Merchiers is pondering about several issue as he prepares to delegate responsibilities in... -
Airbnb in Amsterdam (B)
Innovation & Entrepreneurship Case Study5.00View Details In December 2014, the City of Amsterdam and Airbnb announced an MOU to promote responsible home-sharing and to simplify the payment of tourist tax for... -
Managing Customers for Growth: Course Overview for Students
Management Case Study8.95View Details Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business... -
Travelogo: Understanding Customer Journeys
Management Case Study8.95View Details In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo-an online travel booking platform-initiates a... -
Ocean Park Corporation: Transitioning from Park to Resort
Strategy & Execution Case Study11.95View Details The case is based on Ocean Park Corporation (OPC), which manages Ocean Park Hong Kong (OP), the 12th most popular theme park in the world in 2013. Known... -
Hertz in Bankruptcy: A Wild Ride in Pandemic Times
Finance & Accounting Case Study11.95View Details Hertz filed for Chapter 11 bankruptcy in response to ABS obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating... -
India Holiday Bureau: Planning for the Tourist Season
Leadership & Managing People Case Study11.95View Details The owner and chief executive officer of the India Holiday Bureau (IHB), was besieged by calls from irate travelers seeking an explanation for the poor... -
Does the U.S. Hospitality Market Offer Fertile Soil for Lemon Tree Hotels' Inclusive Business Model?
Strategy & Execution Case Study11.95View Details This case focuses on Lemon Tree Hotels, a leading Indian hotel company that employs large numbers of people with disabilities and other socially marginalized... -
Airbnb, Inc
Management Case Study11.95View Details The case is set in 2022, and the protagonist is Brian Chesky, co-founder and CEO of Airbnb, Inc. - an online rental platform. As the Covid-19 pandemic... -
iPhone Applications: Viable Business or Time-Consuming Hobby?
Innovation & Entrepreneurship Case Study11.95View Details Briefly describes content of case. In August 2008 two young entrepreneurs created the iPhone application iBART, which offered instant access to all of... -
Continental Hope Group
Sales & Marketing Case Study11.95View Details This case provides an opportunity to examine and discuss how a traditional Chinese private business was launched and developed into a globalizing, multi-industry... -
JUVENTUS FC: HOW TO WIN IN THE DIGITAL ERA?
Strategy & Execution Case Study11.95View Details After a rocky start to the 2020/2021 season of the UEFA Champions League and the Serie A, things were finally getting better for Juventus Football Club... -
The Qingdao International Beer Festival
Strategy & Execution Case Study11.95View Details Holding a massive beer festival brought the Chinese city of Qingdao and Tsingtao Beer Co. Ltd., China's most famous beer brand, direct economic benefits... -
Distribution at American Airlines (A)
Leadership & Managing People Case Study11.95View Details American Airlines sought to reduce the fees it pays to global distribution services (GDSs) (such as SABRE) to reach travel agents. But GDSs held significant... -
Marriott International: Deploying AI Across Hotel Brands in Singapore
Management Case Study11.95View Details The case is set in 2021, amid accelerating digitalisation in Singapore, as Marriott International is facing pressure to innovate and review the AI strategy... -
It's a Residence; It's a Hotel: It is ResiTel!
Management Case Study11.95View Details Midway through construction, a hotel developer realised that costs had risen too much to be feasible for equity capital. They repositioned the asset as... -
Peru: Economic Miracle or Just a Mirage?
Global Business Case Study11.95View Details After years of rapid growth, Peru's economy had recently slowed. Mineral prices were down and the current President, Humala, had only a year remaining... -
!Xaus Lodge: From White Elephant to the Heart of the Community
Innovation & Entrepreneurship Case Study11.95View Details !Xaus Lodge is a community owned tourism facility in the Kagaladi Transfrontier Park, built to settle post-apartheid claims related to land seizures.... -
The Coronavirus (COVID-19) Pandemic and the Global Economy (A)
Global Business Case Study11.95View Details In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions... -
The Wild Salmon Center
Sales & Marketing Case Study11.95View Details The Wild Salmon Center was originally created to provide anglers access to some of the best fishing in the world in return for funding research and conservation....
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Life’s Work: An Interview with Alain Ducasse
Cross-cultural management Magazine ArticlePhotography: Eric Leleu Alain Ducasse learned to love food on his parents’ farm. He received his first three-star Michelin rating—for Le Louis XV, in Monaco—when he was just 33 and now runs an empire of more than 20 restaurants (with a collective 19 Michelin stars) in cities from Tokyo to Las Vegas. Interviewed by Patrice […] -
Airbnb: What´s Next?
Sales & Marketing Case Study11.95View Details The general manager for Airbnb in Spain and Portugal, Jeroen Merchiers is pondering about several issue as he prepares to delegate responsibilities in... -
How the Sharing Economy Can Improve Your Next Business Trip
Leadership & Managing People Digital ArticleOn-demand services to try. -
Airbnb in Amsterdam (B)
Innovation & Entrepreneurship Case Study5.00View Details In December 2014, the City of Amsterdam and Airbnb announced an MOU to promote responsible home-sharing and to simplify the payment of tourist tax for... -
Managing Customers for Growth: Course Overview for Students
Management Case Study8.95View Details Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business... -
Travelogo: Understanding Customer Journeys
Management Case Study8.95View Details In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo-an online travel booking platform-initiates a... -
Relentless Idealism for Tough Times
Recessions Magazine ArticleThe Idea in Brief It’s good that a recession forces businesses to operate more efficiently, but many panic and make damaging trade-offs. Alice Waters runs a thriftier kitchen these days at Chez Panisse, but she still gives top priority to quality and sustainability, both indispensable to the brand. In contrast to the many business owners […] -
Ocean Park Corporation: Transitioning from Park to Resort
Strategy & Execution Case Study11.95View Details The case is based on Ocean Park Corporation (OPC), which manages Ocean Park Hong Kong (OP), the 12th most popular theme park in the world in 2013. Known... -
Capturing Customers’ Spare Change
Analytics and data science Magazine ArticleGetting customers to make impulse purchases at the checkout counter has always been more of an art than a science. Now, though, the fast-food industry is combining psychology and computer technology to increase impulse buying. This new sales strategy exploits what we call the “spare-change effect”—people’s willingness to buy with change goods that they wouldn’t […] -
Hertz in Bankruptcy: A Wild Ride in Pandemic Times
Finance & Accounting Case Study11.95View Details Hertz filed for Chapter 11 bankruptcy in response to ABS obligations and the COVID-19 pandemic. Enthusiastic Robinhood investors and shrewd negotiating...