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Your Biggest Social Media Fans Might Not Be Your Best Customers
Sales & Marketing Digital ArticleHow analytics can mislead marketers. -
Surgeons Are Using Social Media to Share and Learn New Skills
Sales & Marketing ResearchFacebook and other platforms help them stay up-to-date. -
Gaming Social Media Is Counterproductive
Social media Digital ArticleContrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you’ve got a vast high-quality network. Bloggers can write articles rich with links that draw the attention of others who would hopefully link […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
The Nichepaper Manifesto
Strategy & Execution Digital ArticleDear Newspaper Magnates, So you're going to try and charge people for news yet again. Cart, meet horse. Journalists didn't make 20th century newspapers... -
The Power of Small, Flexible Teams
Ed Gilligan, president of American Express Company, describes how a small, cross-functional team launched Small Business Saturday in three weeks. -
Boardroom Lessons from a Social Media Misstep
Social media Digital ArticleBoard members need to understand the factors that impact their businesses. Economics, politics, and sector shifts are all vital issues on the agenda in the boardroom. But the agenda needs to keep pace with what is influencing business, and amongst the things that board members need to fully appreciate is the growing influence and power […] -
We Need Both Networks and Communities
Social media Digital ArticleThey’re not the same thing. -
Is It Time for Your Doctor to Get Online?
Technology & Operations Digital ArticleMy friend and co-author Larry Prusak is always talking about the "democratization of knowledge." This is an increasingly popular topic, with its own (appropriate)... -
When Selling Digital Content, Let the Customer Set the Price
Technology & Operations Digital ArticleThe debate must move beyond free vs. fee. -
5 Rules to Manage AI's Unintended Consequences
Technology & Operations Digital ArticleReinforcement learning can lead you places you don't want to go. -
A Practical Guide for Marketers Who Want to Use GenAI
AI and machine learning Digital ArticleUnderstanding the risks, rewards, and how to get started. -
Who's Managing Your Company's Network Effects?
Leadership & Managing People Digital ArticleOnly a Chief Network Effects Officer should be entrusted with handling such value. -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
The Crucial Role of ID Verification in the Digital Economy
Technology & Operations Digital ArticleHow the technology could expand opportunities for millions of people and make the digital economy more dynamic, inclusive, and secure. -
Marketers Are Not Publishing Enough Content
Marketing Digital ArticleYes, you need quality. But you also need quantity. -
Delta-Northwest Create the Press Release of the Future
Web-based technologies Digital ArticleDon’t believe everything you read at newglobalairline.com. (I’m certainly not sold, for example, that the proposed merger between Delta and Northwest Airlines benefits tourism.) Nevertheless, study the site. This, friends, is the future of the press release: This is a screen grab of the website Delta and Northwest created in advance of its merger announcement […] -
In Praise of Uncertainty
Decision making and problem solving Magazine ArticleThe information technology explosion was set off by visionaries who thrive on uncertainty. Today that innovation-fueling uncertainty is in danger, a victim of its own success and excess. IT producers have historically built platforms that are useless standing alone, inviting others to parlay them into a variety of useful applications. The first PC makers shipped […] -
Members vs. Customers: How the Obama and Clinton Online Campaigns Differ
Customer experience Digital ArticleOn Tuesday, January 8, the giants of the presidential battle knocked heads in the always important New Hampshire primary, and far beneath the froth of issues and image is a fascinating difference between how two of the Democratic presidential candidates compete online: Hillary Clinton treats her supporters as “customers’ and Barack Obama, as “members.” When […] -
Why Your Company Needs a News Room
Public relations Digital ArticleAmerican Airlines’ recent inspection fiasco grounded hundreds of planes, caused thousands of flight cancellations, and will, according to the Dallas Morning News, cost American Airlines tens of millions of dollars. But, in the heat of the event, Amercan’s website was virtually silent about the crisis. What could American have done differently? At the very least, […]
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Radiohead: Music at Your Own Price (A)
Sales & Marketing Case Study11.95View Details In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released... -
Schindler Elevator Corporation
Technology & Operations Case Study11.95View Details This case provides the opportunity for a comprehensive analysis in a service operations strategy course. It touches on subjects including the customer... -
The Year in Tech, 2024: The Insights You Need from Harvard Business Review
22.95View Details A year of HBR's essential thinking on tech--all in one place. Generative AI, Web3, neurotech, reusable rockets to power the space economy--new technologies... -
Hamilton Won More Than Twitter
Sales & Marketing Case Study11.95View Details The case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million... -
I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique
28.00View Details For readers of "Sapiens" and "Homo Deus" and viewers of "The Social Dilemma," psychologist Tomas Chamorro-Premuzic tackles one of the biggest questions... -
Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era
Global Business Case Study11.95View Details During the 2016 U.S. election, long-time politician Hillary Clinton, a Democrat, and celebrity billionaire Donald Trump, a Republican, faced off in a... -
Marketing Reading: Digital Marketing
Sales & Marketing Tool40.00View Details Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading... -
How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
30.00View Details Fame is like lightning. Taylor Swift, Bob Dylan, Leonardo da Vinci, Jane Austen, Oprah Winfrey--all of them were struck. Why? What if they hadn't been?... -
Collaborative Filtering, Technology Note
Technology & Operations Case Study8.95View Details Collaborative filtering is explained. Collaborative filters leverage the online community to make personalized recommendations to each end-user by comparing... -
World Wide Technology and ClearOrbit: Enabling Supply Chain Collaboration
Technology & Operations Case Study11.95View Details Covers inter-firm, IT-enabled supply chain collaboration and focuses on supplier-manufacturer collaboration. To assess collaboration from a holistic point... -
Stripe: Increasing the GDP of the Internet
Innovation & Entrepreneurship Case Study11.95View Details In 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around... -
Under Armour: Creating and Growing a New Consumer Brand
Sales & Marketing Case Study11.95View Details The case traces the development of the Under Armour (UA) brand, product, and market growth under CEO and founder Kevin Plank from its inception in 1996... -
Volkswagen India: Das Auto Digitally
Sales & Marketing Case Study11.95View Details VW understood the customer funnel and worked backwards on planning ad inventories. ''Cost per lead'' was the key metric to measure any campaign performance.... -
Greenpeace's Unfriend Coal Campaign and Facebook
Strategy & Execution Case Study11.95View Details Facebook's director of policy communications was faced with a situation caused by a YouTube video posted by the non-governmental organization (NGO) Greenpeace.... -
Bunny Butcher: PETA Protests Donna Karan New York
Strategy & Execution Case Study11.95View Details November 29, 2010 was "Cyber Monday," one of the busiest online shopping days of the year, with the potential to approach $1 billion in online sales in... -
Facebook: Managing User-Generated Content
Sales & Marketing Case Study11.95View Details This public-sourced case describes the evolution of Facebook monitoring users' activity around what potentially offensive or disturbing material could... -
Eventbrite: Market Sizing, Competitive Analysis, and Fundraising
Sales & Marketing Case Study11.95View Details "Raise money when times are good." Kevin Hartz mulled over this expression as he examined the term sheet before him. The CEO had become somewhat of a... -
Social Strategy at Nike
Strategy & Execution Case Study11.95View Details Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising.... -
BroadVision
Technology & Operations Case Study11.95View Details BroadVision develops software that allows Internet-based businesses to gather information about their online customers and deliver customized information... -
Web3: The Insights You Need from Harvard Business Review
22.95View Details Web3 may be the next big disrupter in business. Don't be caught unprepared. Blockchain and crypto aren't just for speculators anymore--they're the backbone...
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Your Biggest Social Media Fans Might Not Be Your Best Customers
Sales & Marketing Digital ArticleHow analytics can mislead marketers. -
Surgeons Are Using Social Media to Share and Learn New Skills
Sales & Marketing ResearchFacebook and other platforms help them stay up-to-date. -
Gaming Social Media Is Counterproductive
Social media Digital ArticleContrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you’ve got a vast high-quality network. Bloggers can write articles rich with links that draw the attention of others who would hopefully link […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
The Nichepaper Manifesto
Strategy & Execution Digital ArticleDear Newspaper Magnates, So you're going to try and charge people for news yet again. Cart, meet horse. Journalists didn't make 20th century newspapers... -
The Power of Small, Flexible Teams
Ed Gilligan, president of American Express Company, describes how a small, cross-functional team launched Small Business Saturday in three weeks. -
Boardroom Lessons from a Social Media Misstep
Social media Digital ArticleBoard members need to understand the factors that impact their businesses. Economics, politics, and sector shifts are all vital issues on the agenda in the boardroom. But the agenda needs to keep pace with what is influencing business, and amongst the things that board members need to fully appreciate is the growing influence and power […] -
We Need Both Networks and Communities
Social media Digital ArticleThey’re not the same thing. -
Is It Time for Your Doctor to Get Online?
Technology & Operations Digital ArticleMy friend and co-author Larry Prusak is always talking about the "democratization of knowledge." This is an increasingly popular topic, with its own (appropriate)... -
Radiohead: Music at Your Own Price (A)
Sales & Marketing Case Study11.95View Details In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released...