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Your Biggest Social Media Fans Might Not Be Your Best Customers
Sales & Marketing Digital ArticleHow analytics can mislead marketers. -
Surgeons Are Using Social Media to Share and Learn New Skills
Sales & Marketing ResearchFacebook and other platforms help them stay up-to-date. -
Gaming Social Media Is Counterproductive
Social media Digital ArticleContrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you’ve got a vast high-quality network. Bloggers can write articles rich with links that draw the attention of others who would hopefully link […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
The Power of Small, Flexible Teams
Ed Gilligan, president of American Express Company, describes how a small, cross-functional team launched Small Business Saturday in three weeks. -
Boardroom Lessons from a Social Media Misstep
Social media Digital ArticleBoard members need to understand the factors that impact their businesses. Economics, politics, and sector shifts are all vital issues on the agenda in the boardroom. But the agenda needs to keep pace with what is influencing business, and amongst the things that board members need to fully appreciate is the growing influence and power […] -
We Need Both Networks and Communities
Social media Digital ArticleThey’re not the same thing. -
5 Rules to Manage AI's Unintended Consequences
Technology & Operations Digital ArticleReinforcement learning can lead you places you don't want to go. -
Who's Managing Your Company's Network Effects?
Leadership & Managing People Digital ArticleOnly a Chief Network Effects Officer should be entrusted with handling such value. -
What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
Marketers Are Not Publishing Enough Content
Marketing Digital ArticleYes, you need quality. But you also need quantity. -
Mark Zuckerberg and Misery as Motivation
Social media Digital ArticleDid Mark Zuckerberg start Facebook friending because he was unable to make friends? That’s the main theme of the hit film The Social Network. Zuckerberg didn’t care about money, several say; he was compensating for a lack of friends. Did Evan Williams, who just stepped aside as CEO of Twitter, jump on the bandwagon of […] -
How Mobile Technologies Are Shaping a New Generation
Leadership & Managing People Digital ArticleThe cohort I like to call the "Re-Generation" began to take shape around 2008. Individuals at the formative ages of 11 to 13, those born after about 1995,... -
Why Walmart's Senior Execs Need to Be on Twitter
Sales & Marketing Digital ArticleTo really capture the promise of social media, the honchos need to join the conversation. -
Rethinking Crowdsourcing
Innovation & Entrepreneurship Magazine ArticleAs crowdsourcing evolves, new research finds a pitfall companies should be alert to: Consumer voting on the ideas submitted on open innovation platforms... -
How Tesla, Under Armour, and Sonos Do Branding
Brand management Digital ArticleIt’s a mix of marketing and technology. -
The Online Talent War
Hiring and recruitment Digital Article(I wrote this post with Diamond CTO Chris Curran) Are you taking no more than a squirt gun to the talent wars? Most people find jobs through social connections. In 1974, Harvard sociologist Mark Granovetter published his landmark study that showed four out of five people find jobs through personal connections. Yet, in our recent […] -
On Managing Information Overload and Extremely Lame Superpowers
Technology & Operations Digital ArticleWe all struggle with information overload. If somebody would just push a button and turn off the Internet for a year, maybe, maybe, we'd catch up on our... -
How the Sharing Economy Can Improve Your Next Business Trip
Leadership & Managing People Digital ArticleOn-demand services to try. -
Driven to Tweet, But Why?
Communication Digital ArticleAt this year's Fortune Brainstorm TECH, journalist Andy Serwer asked Barry Diller, the chairman and CEO of IAC/InterActiveCorp, somewhat irreverently...
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The Year in Tech, 2024: The Insights You Need from Harvard Business Review
22.95View Details A year of HBR's essential thinking on tech--all in one place. Generative AI, Web3, neurotech, reusable rockets to power the space economy--new technologies... -
Hamilton Won More Than Twitter
Sales & Marketing Case Study11.95View Details The case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million... -
I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique
28.00View Details For readers of "Sapiens" and "Homo Deus" and viewers of "The Social Dilemma," psychologist Tomas Chamorro-Premuzic tackles one of the biggest questions... -
Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era
Global Business Case Study11.95View Details During the 2016 U.S. election, long-time politician Hillary Clinton, a Democrat, and celebrity billionaire Donald Trump, a Republican, faced off in a... -
Marketing Reading: Digital Marketing
Sales & Marketing Tool40.00View Details Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading... -
How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
30.00View Details Fame is like lightning. Taylor Swift, Bob Dylan, Leonardo da Vinci, Jane Austen, Oprah Winfrey--all of them were struck. Why? What if they hadn't been?... -
Stripe: Increasing the GDP of the Internet
Innovation & Entrepreneurship Case Study11.95View Details In 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around... -
Under Armour: Creating and Growing a New Consumer Brand
Sales & Marketing Case Study11.95View Details The case traces the development of the Under Armour (UA) brand, product, and market growth under CEO and founder Kevin Plank from its inception in 1996... -
Volkswagen India: Das Auto Digitally
Sales & Marketing Case Study11.95View Details VW understood the customer funnel and worked backwards on planning ad inventories. ''Cost per lead'' was the key metric to measure any campaign performance.... -
Greenpeace's Unfriend Coal Campaign and Facebook
Strategy & Execution Case Study11.95View Details Facebook's director of policy communications was faced with a situation caused by a YouTube video posted by the non-governmental organization (NGO) Greenpeace.... -
Bunny Butcher: PETA Protests Donna Karan New York
Strategy & Execution Case Study11.95View Details November 29, 2010 was "Cyber Monday," one of the busiest online shopping days of the year, with the potential to approach $1 billion in online sales in... -
Facebook: Managing User-Generated Content
Sales & Marketing Case Study11.95View Details This public-sourced case describes the evolution of Facebook monitoring users' activity around what potentially offensive or disturbing material could... -
Eventbrite: Market Sizing, Competitive Analysis, and Fundraising
Sales & Marketing Case Study11.95View Details "Raise money when times are good." Kevin Hartz mulled over this expression as he examined the term sheet before him. The CEO had become somewhat of a... -
Social Strategy at Nike
Strategy & Execution Case Study11.95View Details Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising.... -
Social Media
Sales & Marketing Case Study8.95View Details This note describes the rapidly changing environment of social media and how managers can leverage it. -
David's Bridal: Customer Relationship Management in the Digital Age
Sales & Marketing Case Study11.95View Details This case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer... -
Hey, Insta & YouTube, Are You Watching TikTok?
Management Case Study11.95View Details In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook,... -
#OwnYourStar: Together We Can Counter Rising Antisemitism
Management Case Study11.95View Details Hillel International was founded in the United States in 1929 as a non-profit organization, with a mission to enrich the lives of Jewish students so that... -
Magpie: Developing and Using Buyer Personas
Innovation & Entrepreneurship Case Study11.95View Details The founders of a start-up platform for publishers have developed preliminary personas of target customers, and are evaluating the implications for initial... -
LinkedIn Corporation, 2012
Strategy & Execution Case Study11.95View Details Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and...
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Your Biggest Social Media Fans Might Not Be Your Best Customers
Sales & Marketing Digital ArticleHow analytics can mislead marketers. -
Surgeons Are Using Social Media to Share and Learn New Skills
Sales & Marketing ResearchFacebook and other platforms help them stay up-to-date. -
Gaming Social Media Is Counterproductive
Social media Digital ArticleContrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you’ve got a vast high-quality network. Bloggers can write articles rich with links that draw the attention of others who would hopefully link […] -
New Books from the Press in September (Let Us Know What You Think!)
Decision making and problem solving Digital ArticleAs a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […] -
The Power of Small, Flexible Teams
Ed Gilligan, president of American Express Company, describes how a small, cross-functional team launched Small Business Saturday in three weeks. -
Boardroom Lessons from a Social Media Misstep
Social media Digital ArticleBoard members need to understand the factors that impact their businesses. Economics, politics, and sector shifts are all vital issues on the agenda in the boardroom. But the agenda needs to keep pace with what is influencing business, and amongst the things that board members need to fully appreciate is the growing influence and power […] -
We Need Both Networks and Communities
Social media Digital ArticleThey’re not the same thing. -
5 Rules to Manage AI's Unintended Consequences
Technology & Operations Digital ArticleReinforcement learning can lead you places you don't want to go. -
The Year in Tech, 2024: The Insights You Need from Harvard Business Review
22.95View Details A year of HBR's essential thinking on tech--all in one place. Generative AI, Web3, neurotech, reusable rockets to power the space economy--new technologies... -
Hamilton Won More Than Twitter
Sales & Marketing Case Study11.95View Details The case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million...