At Data Axle, we strive to be our client's most valuable partner (MVP). We are thrilled to share this wonderful testimonial from Chandra Kholia at Chalk Digital. Thank you, Chandra, for trusting us and for your kind words. It's clients like you that inspire us to keep pushing the boundaries of excellence. #ClientSuccess #Testimonial #CustomerExperience #BusinessGrowth #Data #Agency #Marketing #Advertising
About us
Data Axle helps clients create a foundation of clean data, find new leads, develop winning strategies, design beautiful campaigns, and can handle all day-to-day execution needs
- Website
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https://data-axle.com/
External link for Data Axle
- Industry
- Information Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Dallas, Texas
- Type
- Privately Held
- Specialties
- Data, Data Services, Data Technology, CRM, CRM Integration, Real-Time Data, API, Integrations, Data Products, Marketing, Marketing Strategy, Campaign Execution, Campaign Design, B2B, Audiences, Digitial Audiences, and Audience Engagement
Products
Data Axle Local Listings
Local Listing Management Software
One central place to manage info about your business across the web, navigation applications, and virtual assistants.
Locations
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Primary
13155 Noel Road
Suite 1750
Dallas, Texas 75240, US
Employees at Data Axle
Updates
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Excited to be included in this round-up. Send a message if you have any questions about our AI-powered tools for marketers. We're always happy to chat.
The AI industry is back from the beach and rolling out new products for marketers. Every week, MarTech runs down the latest AI-powered tools for marketers so you don't to scour the web to find them. This week's round up features new releases from: 🔸 Klaviyo 🔸 Data Axle 🔸 MessageGears 🔸 Plai 🔸 Kevel 🔸 Adthena And more! Read all about it 📣 https://lnkd.in/eSJzBdZc #AI #artificialintelligence #aiinmarketing #marketing #martech #adtech
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Our President of Enterprise Solutions, Thomas Zawacki, sat down with Forbes to weigh in on how marketers can more effectively tackle personalization as customer expectations rise. The key? Understanding individuals’ B2B And B2C personas. "At the core of “personalization” is “person.” Thus, it’s crucial to understand individuals’ hearts and minds in their personal and professional lives, offline and online. Achieving this understanding requires data collection by both humans and artificial intelligence, identity resolution and advanced modeling to determine each person’s emotional and rational attributes as they shift between B2B and B2C personas throughout the day." Read more:
Council Post: 17 Experts On How To Effectively Personalize Marketing Today
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Time is almost up on Google's third-party cookie. Data Axle's Stephen Taunt shares how marketers can adapt their acquisition strategies to thrive in a cookieless future.
The Death of the Cookie? Future-Proofing Your Acquisition Strategy
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Our Stephen Taunt shares how to thrive in a cookieless world by embracing first-party data and new technologies as third-party cookies fade away. Get the inside scoop:
The Death of the Cookie? Future-Proofing Your Acquisition Strategy
data-axle.com
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📣 Exciting News! Today, Data Axle unveiled the next generation of AI-driven data, intelligence, and omnichannel marketing solutions! Read the full release below. Key Highlights: 🔹 Accelerated Generative AI (GenAI) activation for clients 🔹 Industry-leading AI-ready data with over 90M businesses and 300M consumers 🔹 Advanced predictive modeling and natural language processing 🔹 Partnerships with Amazon Web Services (AWS), Intelafy, and MoveFlux Corporation to amplify omnichannel attribution “Many marketers are interested in introducing AI into their work processes, but they lack the data, tools, budget, and guidance to do so confidently with a proper plan in place,” said Andrew Frawley, Data Axle’s chief executive officer. “We are bringing AI to our clients so they can test, evaluate, and use AI strategically in a safe environment while ensuring their intellectual property is protected and the integrity of the brand is maintained.” Data Axle’s GenAI Suite includes: 🔹 AI-Powered Data Enhancement and Hygeine 🔹Large Language, Experience Language and Diffusion Models 🔹 Advanced Audience Targeting with over 2,000 AI-Generated Audiences 🔹 Scalable Creative Solutions 🔹 Multi-Touch Fractional Attribution 🔹 Intellectual Property Protection With over 50 years of expertise, Data Axle continues to set the standard in marketing intelligence, driving substantial business growth and maximizing ROI for our clients. #DataAxle #AI #GenAI #MarketingSolutions #Innovation #DataDrivenMarketing #CustomerIntelligence #OmnichannelMarketing
Data Axle Releases Next Generation of AI-Driven Data, Intelligence, and Omnichannel Marketing Solutions
data-axle.com
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July 4th is over...and "Back-to-School" season is just around the corner. Are you ready?
Back-To-School: How to Engage Your Audience and Maximize Your Market Share
data-axle.com
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Happy 4th of July to all who celebrate! You don't want to miss our deep dive into the subject lines that drive the most engagement during this massive cultural touchstone. https://hubs.la/Q02Fg7G-0
Independence Day Email Subject Lines That Do And Don’t Work
data-axle.com
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In June, data professionals from diverse industries gathered at the Snowflake to discuss emerging trends in data, AI, and application development. The four-day event featured inspiring keynotes, educational sessions, and invaluable networking opportunities. A highlight was our Chief Product Officer, Hossam Bahlool, in conversation with Kate Strachnyi, founder of DATAcated. Hossam shared insights on the launch of the Data Axle Snowflake Clean Room App, our leadership in Forrester’s B2B Marketing and Sales Data Providers Wave, and much more. Catch the interview video or read the transcript at the link! #SnowflakeSummit #DataInnovation #AI #Networking #DataAxle
Data Axle and DATAcated Talk Snowflake, New Native App at Snowflake Summit 2024
data-axle.com
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📢 June trend alert! Last month, we rounded up some of our favorite articles from The Atlantic, The Hill, Fast Company, AdExchanger, Ad Age, Digiday, TechCrunch, and more, including research from EMARKETER and Forrester that highlights top trends in marketing and adtech. Top themes include: 🛠 AI Challenges and Opportunities Despite the excitement, AI adoption is hindered by a lack of expertise and job displacement fears. However, 77% of agency leaders see GenAI as a major disruptor. According to Forrester, investing in AI literacy and training is crucial. 🔒 Data Privacy Legislation Efforts for a federal data privacy law face setbacks in the US. The EU's GDPR sets the global standard. Trust and transparency are essential for AI's success. 🕵️♂️ Leaked SEO Secrets Content creators and marketers! Key insights leaked from Google documents reveal what tried and true practices are still working and new strategies that are making waves. 🛍 Retail Media Boom According to eMarketer, retail media ad spend will hit $33.86B this year, doubling by 2028. Major retailers like Amazon and Walmart are leading the charge. 📣 Data Axle News We’ve expanded our enterprise solutions team, emphasizing our client-first approach and leveraging AI in our next-gen data management application, Audience360™. Stay tuned for more updates next month and visit our website for the latest news! 🚀 Thanks to the awesome journalists and researchers reporting on all of the hottest industry developments: Allison Schiff, AdExchanger; Jay Pattisall, Forrester; Rebecca Klar, The Hill; Matt Kalkins, TechCrunch; Ann Sachs, Ad Age; Li Lu, Digiday; Meaghan Yuen, eMarketer; Sebastian Gabel, Duncan Simester, and Artem Timoshenko, Harvard Business Review.
May Ad and MarTech Trends
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