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What the Lean Startup Method Gets Right and Wrong
Entrepreneurs and founders Digital ArticleIt puts a premium on customer experience, but undervalues strategic thinking. -
How GE Applies Lean Startup Practices
Operations and supply chain management Digital ArticleThey’re reinventing their appliance business with rapid prototyping. -
In Big Companies, Lean Is Only One Piece of the Puzzle
Entrepreneurship Digital ArticleAt mature companies, it’s tougher to turn on a dime. -
Four Lean Advertising Campaigns That Went Viral
Advertising Digital ArticleInexpensive videos can sell products, but you’ve got to know what works (and what doesn’t). -
Transient Advantage
Strategy & Execution Magazine ArticleFor decades, the business world has been fixated on achieving sustainable competitive advantage, a position within an industry that allows a company to... -
The Limits of the Lean Startup Method
Business models Digital ArticleToo much testing can backfire. -
Why the Lean Start-Up Changes Everything
Lean business model Magazine ArticleA faster, smarter methodology for launching companies may make business plans obsolete. -
This Program Uses Lean Startup Techniques to Turn Scientists into Entrepreneurs
Innovation & Leadership Digital ArticleAnd it's changing the way they do science. -
Looking to Join the Lean Start-up Movement?
Innovation & Leadership Digital ArticleThree pointers for using the theory in practice. -
The Barriers Big Companies Face When They Try to Act Like Lean Startups
Strategy & Execution ResearchAccording to a survey of executives. -
A Lean Startup Approach to International Development
Innovation & Leadership Digital ArticleLarge-scale planning isn't the answer. -
To Make Lean Startups Work, You Need a Balanced Team
Entrepreneurship ResearchResearchers found educationally diverse teams perform better, but adding MBAs to the mix has both negative and positive effects. -
Lean Doesn’t Always Create the Best Products
Design thinking Digital ArticleEmpathetic design takes more time but delivers better results. -
Getting Physicians to Buy in to Lean Health Care
Change management Digital ArticleEditor’s note: For more on the future of health care visit the HBR Insight Center on Health Care Innovations. In the April issue of HBR, Tom Lee describes the story of Gary Kaplan applying lean methodologies he learned from Boeing executives to improve performance at Seattle’s Virginia Mason Health Center. As much as health care […] -
“Lean In” Messages and the Illusion of Control
Gender ResearchResearchers found a downside to messages of empowerment. -
Lean Strategy
Entrepreneurship Magazine ArticleStart-ups need both agility and direction. -
NewTV Is the Antithesis of a Lean Startup. Can It Work?
Innovation & Leadership Digital ArticleHow entrepreneurship changes when cash is abundant. -
Lean Knowledge Work
Operations and supply chain management Magazine ArticleThe “Toyota” principles can also be effective in operations involving judgment and expertise -
The Secret to Lean Innovation Is Making Learning a Priority
Innovation Digital ArticleSuccess can skyrocket when lessons are systematically captured and made available to everyone. -
How to Profit from “Lean Advertising”
Advertising Magazine ArticleOnline video offers a way to achieve higher engagement with consumers for far less money.
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EDTechWorx: An Education Technology Start-up
Management Case Study11.95View Details This case study follows a series of events over the first two years of EdTechWorx, a Pakistan-based education technology start-up that labels itself as... -
ROOTCLOUD: Customization vs. Standardization at an Industrial IoT Platform
Management Case Study11.95View Details This case study examines the entrepreneurial journey of ROOTCLOUD, a visionary company focused on creating universal IIoT platforms to drive the transformation... -
Meesho (A): Exploring Hyperlocal Fashion
Innovation & Entrepreneurship Case Study11.95View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
Hypothesis-Driven Entrepreneurship: The Lean Startup
Innovation & Entrepreneurship Case Study8.95View Details Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate... -
Lee Valley Tools: Oversized Challenges
Management Case Study11.95View Details Nick worked as the weekend shift leader at the fulfillment center of Lee Valley Tools. in Ottawa. The company operated three shifts-a day and night shift... -
Xbox Game Pass: Business Model Optimization and Transformation
Management Case Study11.95View Details Microsoft launched the Xbox gaming console on November 15, 2001. For years, Microsoft used the "razor-razorblade" business model for Xbox by subsidizing... -
Meesho (B): Technology Enablement of Small Retailers
Innovation & Entrepreneurship Case Study5.00View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
Meesho (C): Empowering India's Women Entrepreneurs
Innovation & Entrepreneurship Case Study5.00View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
GRID: Disrupting the Real Estate Industry with Blockchain
Management Case Study11.95View Details In February 2023, Irene Cameron was preparing to launch her property technology (proptech) start-up Geo-Registry Integrated Datachain Inc. (GRID) in eastern... -
A Scientific Approach to Creating a New Business: MiMoto (Abridged Version)
Management Case Study11.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
Dropbox: 'It Just Works'
Innovation & Entrepreneurship Case Study11.95View Details Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a... -
Academic Entrepreneurship: Navigating Commercialization Challenges
Innovation & Entrepreneurship Case Study11.95View Details In September 2015, Pooja Viswanathan, a post-doctoral research scientist, emerged perplexed after a meeting with her post-doc supervisor. The purpose... -
A Scientific Approach to Creating a New Business: MiMoto
Management Case Study11.95View Details The case describes the scientific approach taken by the founders of Mimoto - an electric scooter-sharing company offering dockless, keyless scooters available... -
EcoMatcher: Beyond the Triple Bottom Line
Management Case Study11.95View Details This case tells the story of EcoMatcher - a green and socially responsible enterprise that has found a scalable and profitable business model planting... -
The Carzaty Journey
{{MajorSubject}} Case Study11.95View Details The Carzaty case starts at a pivotal point in the start-up's story. It is 2021 and co-founders Hassan Jaffar and Marwan Chaar are preparing to scale up... -
A Brief Guide to A3
Technology & Operations Case Study8.95View Details This brief note provides a description of the A3 communication tool using classic problem-solving methodology associated with the Toyota Production System.... -
The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed
35.00View Details Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix.... -
Product-Market Alignment
Technology & Operations Case Study8.95View Details The ability to achieve product-market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult... -
SBE - Startup Booster for Entrepreneurs: Where the Student is the Case Study
Innovation & Entrepreneurship Case Study11.95View Details This case is about INSEAD's Startup Booster for Entrepreneurs (SBE) and the MBA students who choose the elective. The unique course is designed to immerse... -
Essent: From a State-Owned Utility to a Commercial Company
Technology & Operations Case Study11.95View Details Patrick Lammers, Chief Commercial Officer (CCO) for the Dutch energy company Essent NV, once a state-owned company, was pleased with the progress Essent's...
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What the Lean Startup Method Gets Right and Wrong
Entrepreneurs and founders Digital ArticleIt puts a premium on customer experience, but undervalues strategic thinking. -
EDTechWorx: An Education Technology Start-up
Management Case Study11.95View Details This case study follows a series of events over the first two years of EdTechWorx, a Pakistan-based education technology start-up that labels itself as... -
How GE Applies Lean Startup Practices
Operations and supply chain management Digital ArticleThey’re reinventing their appliance business with rapid prototyping. -
In Big Companies, Lean Is Only One Piece of the Puzzle
Entrepreneurship Digital ArticleAt mature companies, it’s tougher to turn on a dime. -
Four Lean Advertising Campaigns That Went Viral
Advertising Digital ArticleInexpensive videos can sell products, but you’ve got to know what works (and what doesn’t). -
ROOTCLOUD: Customization vs. Standardization at an Industrial IoT Platform
Management Case Study11.95View Details This case study examines the entrepreneurial journey of ROOTCLOUD, a visionary company focused on creating universal IIoT platforms to drive the transformation... -
Transient Advantage
Strategy & Execution Magazine ArticleFor decades, the business world has been fixated on achieving sustainable competitive advantage, a position within an industry that allows a company to... -
Meesho (A): Exploring Hyperlocal Fashion
Innovation & Entrepreneurship Case Study11.95View Details Meesho is a three-part case that highlights the ups and downs, and the twists and turns, of a typical entrepreneurial journey. It follows the experiences... -
The Limits of the Lean Startup Method
Business models Digital ArticleToo much testing can backfire. -
Why the Lean Start-Up Changes Everything
Lean business model Magazine ArticleA faster, smarter methodology for launching companies may make business plans obsolete.