Clay

Here's a certified Clay Banger by Obaid Durrani to send you off into the weekend. Enjoy! Droppin' bars: "It works out perfect, I get a lightbulb Then translate features to something quite dope They hop on the demo call and be like WOAH"

In 2021, Clay was yet to launch to the public. We were a general spreadsheet without a specific use case. Our now Co-Founder & Head of Ops Varun Anand was contemplating whether join. This year, we announced our $62 million Series B from Meritech Capital, with participation from Sequoia -- We've grown a lot. But this journey wasn't linear nor obvious back in 2021. In Evan Armstrong's Every Inc. article "Searching for Signal", you can read more about: - Clay's early history - How Clay pivoted to focus on a single use case (though we've now expanded 😉) - Varun's "maniacal" level of dedication and belief in the product (his words not mine) Check it out here! https://lnkd.in/eETiTKCP

Check out the newest addition to our community! Thank you Marina for leading the charge! 🙌 #GirlsWhoClay

Party time! 🎁 Join us in wishing our incredible partner, Smartlead a fantastic birthday! 🎂 Celebrate with us and enjoy amazing deals this July: ✨ 15% OFF on Smartlead Monthly Subscription & 6000 FREE Email Verification credits ✨ 3K Additional Clay Credits on any new paid sign ups to supercharge your campaigns ✨ 10% OFF on Sendspark paid plans & 1000 AI Video Credits to enhance your video outreach ✨ 10 FREE Automation Templates from the OG Noel Maniraguha Don't miss out on these limited-time offers designed to elevate your email outreach! 🚀 Discover the offers here: https://lnkd.in/gG5UcHTM #YouveGotMail

Twain 🤝  Clay Zero prompting messages  🤝  personalized outbound at scale. Clay is every GTM team's favorite playground. It is incredibly powerful. Personalized, relevant campaigns at scale. Do the work and Clay rewards you with MAD creativity. We recently learned that there are a lot of teams using both, Clay and Twain. In two steps, but not together. Our communities constantly mention both tools when they share their workflows. Neither we nor Clay's team realized how the community slowly but surely planted a seed. A few weeks ago Alex messaged me: “Mo, You need to integrate with Clay” Even though we knew our communities overlap, we needed more confidence to commit to this. As a small startup every feature we built has to be incredibly relevant. It needs to add a huge value to our users, TODAY. So I asked Alex: “What problem will it solve today?” His answer: “Just imagine this. Twain writes high quality messages without needing any prompt. But it only writes one message at a time. With Clay, I can use AI to personalize messages at scale but it needs complex prompts to get something that sounds as good as Twain generated messages. Not everyone wants to put in the effort. If Twain integrates with Clay, I would get the best of both. Highest quality messages at scale without any prompting.” We say no to 99.99% of ideas. To this, we said hell yeah. So I met Kareem and the Claymaker gang in NY. We got to work and fast forward to today we’re all incredibly excited to share this partnership with you. Twain now integrates with Clay to make two steps in your GTM flow, one. To remove ANY prompting from your message generation. Simply link your enriched columns and hit run. PS: Will link a few demos below 👇 (Mark's hook is absolute fire)

Have you read a cold email 100% written by AI? Those who have are already laughing (or facepalming) 🤦♂️ Generalized LLMs just aren’t there yet. And “prompting” is a skill of its own that – oh boy – not all of us have yet, either. That’s why we’re so excited to announce our integration with Twain! (Compare the two emails below) Twain IS already there – their models are specifically trained for outbound messaging and can generate, sequence, and improve your cold messages for you at scale. WITHOUT PROMPTING. The Twain team is obsessed with quality and simplicity, and it comes through in the product and copy. Coupled with the power of Clay’s contact data enrichment, your email quality just got a whole lot better. Honestly pumped to see what this does for your response rates. The integration is live in the product - try it out! (Attached Twain email credit: Mark Colgan)

"How you position — or fail to position — the product shapes all the product features that you build, in addition to shaping people's view of you." - Kareem Amin, CEO & Co-Founder of Clay. Over the years, Clay went from horizontal positioning (everyone) to vertical positioning (segment). It's pretty cool to see how this evolution happened by looking at snapshots of Clay's homepage positioning over the years. The move was key to finding product-market-fit and content-market-fit. As the positioning became more focused, growth became more unblocked.

Have you noticed our major website makeover? Along with our Series B announcement, we wanted to showcase how our evolved positioning through a powerful new landing page. Here's the backstory: Clay is used by the world's most innovative GTM teams at companies like Notion, Ramp, ClickUp, Anthropic, Vanta, and Verkada. But no one really knew. Some still thought of Clay as a point solution for SMBs, but in reality it's the core piece of GTM data orchestration for a lot of businesses making hundreds of millions in revenue. BUT -- there's a thin line between communicating Enterprise-level functionality and being boring. Every B2B website sort of looks the same. So we asked Sara Lundberg, Mishti Sharma, and Giacomo Bottoli: "How can we communicate that Clay is used by the best companies in the world and still maintain the playfulness of our brand?" They crushed it. Go check out their work of art. ❤️🔥 - It showcases the incredible customers we have. - It maintains our brand elements at the core of the web experience. - It instills creativity which one of the most important elements of Clay as a product. My favorite part is the horizontal slide in the middle. 🤔 The logo tiles are really fun too, actually... What's your favorite part?

Sharing a super high value event from our friends at Lempire -- Tune in on July 16th at 12PM EST / 6PM CET for a live webinar of one of our partners, Guillaume Moubeche, from lempire to learn how to build an audience and use it to grow your company’s revenue. In 60 mins, G. will break down: - the main secret of lempire’s rapid growth (started it in 2018 with $1,000 and turned it into a $150M company fully bootstrapped) - how to do outreach that builds trust and converts - how anyone from your team can build an audience online and become a lead magnet for your company’s ICP - how to leverage it to get more media exposure and have as many people as possible talk about your company They have a surprise for you at the end of the webinar 🎁 -- don't miss it! Link below :)

Happy 248th Birthday, America! Whether it's BBQ & fireworks, enjoying time off, or spending time with the fam -- Hope everyone has a great Independence Day! 🫡 🎆 🎇